4biddenknowledge (2025)
About this raise
4biddenknowledge is raising funds on DealMaker Securities. It is a fast-growing streaming entertainment and educational media company that aims to provide a global streaming TV app platform. 4biddenknowledge caters to alternative conscious content and gives educational and entertaining content to its users, including content about metaphysics, quantum physics, spirituality, esoteric wisdom, and ancient civilizations. The platform currently has over 50,000 paying monthly subscribers and has been profitable since its first year in operation. Billy Carson founded 4biddenknowledge in January 2017. The current crowdfunding campaign has a minimum target of $10,002.63 and a maximum target of $4.3 million. The campaign proceeds will be used for technology and product development, sales and marketing, inventory, and general working capital.
Investment Overview
Invested $101,863 :
Deal Terms
Company & Team
Company
- Year Founded
- 2017
- Industry
- Media, Entertainment & Publishing
- Tech Sector
- Distribution Model
- B2C
- Margin
- Medium
- Capital Intensity
- High
Financials
- Revenue +205% YoY
-
$7,218,926
as of FY2023
- Monthly Burn
-
$37,500
as of Oct '24
-
Runway
-
8 months
as of Oct '24
- Gross Margin
-
50%
as of FY2023
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Synopsis
4biddenknowledge is a media company that operates in the streaming entertainment and educational media sector. The company provides a global streaming TV app platform that focuses on alternative conscious content. This includes educational and entertaining content related to metaphysics, quantum physics, spirituality, esoteric wisdom, and ancient civilizations. The platform has amassed over 50,000 paying monthly subscribers, indicating a substantial user base interested in niche, conscious content.
The primary customers of 4biddenknowledge are individuals seeking content that expands their understanding of metaphysical and esoteric subjects. This audience is typically comprised of those interested in spiritual growth, alternative sciences, and ancient wisdom, looking for content that is not typically covered by mainstream media.
4biddenknowledge addresses the problem of limited availability of alternative conscious content in mainstream streaming platforms. Many viewers interested in metaphysical and esoteric topics find it challenging to access a centralized source that offers a wide range of such content. This gap in the market leaves a segment of the audience underserved by traditional media outlets.
The company's solution is a comprehensive streaming platform that aggregates a vast library of content focused on these niche areas. By offering both original and licensed content, 4biddenknowledge provides its subscribers with access to a diverse array of programming that caters specifically to their interests. This approach ensures that users can find relevant content in one place, enhancing their viewing experience.
In everyday terms, consider an individual interested in learning about ancient civilizations or metaphysical theories. Without a dedicated platform like 4biddenknowledge, they might spend considerable time searching various sources for reliable and engaging content. The company's platform simplifies this process by offering a centralized hub for such content, making it easier for users to explore and learn about topics that fascinate them.
Price
4biddenknowledge is offering Common Equity in its current fundraising round. The pre-money valuation is set at approximately $63.8 million, with shares priced at $2.75 each. This type of equity provides investors with ownership stakes and potential voting rights within the company. However, common equity does not typically offer dividends or liquidation preferences, which can be a disadvantage in scenarios such as company liquidation or sale where preferred equity holders are prioritized.
For 4biddenknowledge to provide a 10X return to investors, the company would need to achieve a post-exit valuation of approximately $638 million, not accounting for dilution. Achieving this level of return would require significant growth in its subscriber base, revenue streams, and possibly strategic partnerships or acquisitions. These factors would need to align to enhance the company’s market position and financial performance.
The current revenue multiple stands at 8.8x, indicating that the valuation is based on positive future growth projections. While this multiple is relatively high, it suggests that the deal terms may be somewhat optimistic. Investors should consider whether the growth potential justifies the current valuation and multiple.
In the media and entertainment sector, exit potential often involves strategic acquisitions by larger media conglomerates or private equity firms seeking to expand their portfolios. To achieve a 10X return, 4biddenknowledge would need to significantly increase its market share and revenue, possibly through scaling its content offerings and expanding its international audience reach. These efforts would position the company attractively for potential acquirers.
Market
The addressable market for 4biddenknowledge is the U.S. Spiritual and Devotional Products market, valued at approximately $1.3 billion, with a growth rate of 8.7%. This market is driven by increasing interest in spiritual practices that are associated with improved health and well-being. Consumers are seeking products that offer stress reduction, enhanced self-esteem, and other mental health benefits. These trends are expanding the potential customer base interested in alternative conscious content.
The streaming service market, which 4biddenknowledge is a part of, is also influenced by the growing demand for on-demand content. As consumer habits shift towards accessing entertainment at their convenience, platforms that offer extensive content libraries are likely to attract more subscribers. The proliferation of high-speed internet and advances in technology further facilitate this trend, allowing for seamless streaming experiences.
While 4biddenknowledge targets a specific niche within the broader streaming and spiritual markets, focusing on metaphysical and esoteric content, its product does not cater to the entire market. This niche approach can be advantageous in establishing a strong brand identity and loyal customer base; however, it may limit the company's ability to capture a larger audience beyond its core demographic.
Overall, the company stands to benefit from the positive trends in both the spiritual products and streaming service markets. However, the niche focus necessitates continued innovation and effective marketing to maximize penetration within its target audience and leverage the growing interest in spiritual and alternative content.
Team
4biddenknowledge is led by Billy Carson, the founder and CEO, who brings over 14 years of relevant industry experience. Carson is known for his expertise in alternative sciences and metaphysical subjects, which aligns closely with the company's focus on conscious content. His background includes authoring best-selling books and hosting series on platforms like Gaia, enhancing his credibility and influence within the niche market 4biddenknowledge targets.
Elisabeth Carson serves as the Chief Executive Officer, contributing her diverse background in business management, marketing, and the entertainment industry. Her experience spans roles in modeling, acting, and culinary arts, along with real estate and wellness sectors. This varied expertise supports her role in overseeing the company's operations and growth strategies, particularly in content development and audience engagement.
The skills and experience of the leadership team align well with 4biddenknowledge's goals of expanding its subscriber base and enhancing its content offerings. Billy Carson's deep understanding of the subject matter and Elisabeth Carson's operational acumen provide a strong foundation for achieving the company's objectives. However, as the company aims to scale further, there may be gaps in areas such as digital marketing and international expansion that could be critical for future growth. Addressing these gaps through strategic hires or partnerships could enhance the company's ability to meet its long-term goals.
Differentiation
4biddenknowledge operates in a competitive landscape with several notable competitors in the streaming and educational media sectors. Key competitors include major platforms like Netflix, Amazon, and Disney, which offer a wide range of content, including some related to spirituality and ancient civilizations. However, these larger platforms have a more general content focus and broader audience reach. In contrast, 4biddenknowledge targets a specific niche audience interested in alternative conscious content.
In terms of company size, 4biddenknowledge is smaller compared to these industry giants. Its focus on a niche market allows it to provide more specialized content that may not be as readily available on larger platforms. The product quality of 4biddenknowledge is tailored to its audience, offering a mix of original and licensed content that aligns with the interests of its subscribers. Pricing strategies are likely competitive, aiming to attract and retain a dedicated subscriber base within its niche.
Customer demographics for 4biddenknowledge include individuals interested in metaphysics, quantum physics, spirituality, esoteric wisdom, and ancient civilizations. This audience is typically comprised of those seeking educational and entertaining content that expands their understanding of these topics. The demographic spans various age groups, often including adults who are exploring alternative spiritual practices and philosophies.
Overall, 4biddenknowledge differentiates itself by focusing on a specific niche within the broader streaming market, offering content that caters directly to the interests of its target audience. This specialization allows it to carve out a distinct position in the industry, despite the presence of larger, more general competitors.
Performance
4biddenknowledge has demonstrated significant financial growth, with annual revenue increasing from $2.4 million to $7.2 million, reflecting a year-over-year growth rate of 204.6%. This substantial increase indicates strong market traction and effective monetization of its content offerings.
The company's most recent monthly burn rate is $37.5k, with cash on hand reported at $300k. These figures suggest a relatively short runway, which could pose challenges if the company encounters unexpected expenses or delays in revenue generation. Efficient cash management will be crucial to sustain operations and fund growth initiatives.
Despite reporting a net loss of $381.8k in the most recent fiscal year, this represents a significant improvement from the previous year's loss of $2.3 million. The reduction in net loss indicates progress in aligning revenue growth with expense management, although continued efforts are needed to achieve profitability.
4biddenknowledge currently has over 87,000 subscribers, including those in vacay mode and inactive, with more than 50,000 app downloads on Google Play. This user base growth supports the company's revenue trajectory and highlights its ability to attract and retain subscribers in its niche market.
Overall, while 4biddenknowledge has shown impressive revenue growth and subscriber acquisition, the financial metrics underscore the importance of maintaining a balance between growth and sustainability to ensure long-term success.
Risk
4biddenknowledge presents several investment risks that are unique to its business model and market positioning. One significant risk is the controversial nature of its content, which focuses on topics like alien theories and esoteric wisdom. This focus may limit the company's appeal to a niche audience and potentially hinder broader market adoption. Additionally, the controversial content could expose the company to regulatory scrutiny or backlash from mainstream audiences.
The competitive landscape for streaming services is extremely competitive, with numerous established players like Netflix, Amazon, and Disney. This high level of competition poses a challenge for 4biddenknowledge as it strives to differentiate itself and capture market share in a crowded industry.
Another consideration is the company's relatively high revenue multiple of 8.8x. This valuation suggests optimistic growth expectations. If the company does not meet these expectations, investors may face diminished returns. The company's limited cash reserves and monthly burn rate also indicate a low runway, which could constrain its ability to invest in growth initiatives or weather financial challenges.
4biddenknowledge's reliance on a single revenue model, primarily advertising, adds another layer of risk. A downturn in advertising demand or shifts in ad spending could disproportionately impact the company's financial performance. Furthermore, the company does not have notable partnerships or investors, which could limit its strategic opportunities for expansion and scaling.
Overall, while 4biddenknowledge has shown significant revenue growth, these risks highlight the importance of careful consideration by potential investors regarding the company's ability to sustain its trajectory and navigate industry challenges.
Bullish Outlook
The bullish outlook for 4biddenknowledge is supported by several positive factors that underscore its potential for growth and market success. A key driver is the expanding interest in spiritual and alternative content, which aligns well with the company's niche focus. This trend presents a significant market opportunity as more individuals seek out content related to metaphysics, spirituality, and ancient wisdom, areas in which 4biddenknowledge has established a solid presence.
The company's unique strength lies in its dedicated focus on alternative conscious content, which differentiates it from mainstream competitors. This specialization allows 4biddenknowledge to cater directly to a specific audience that values such content, enhancing its competitive position within this niche market.
The leadership team, led by Billy Carson, brings extensive expertise in the fields of alternative sciences and media production, which is crucial for driving the company's content strategy and subscriber engagement. This experience helps in navigating the complexities of content creation tailored to the company's target demographic.
Financially, 4biddenknowledge has demonstrated impressive revenue growth, with an increase from $2.4 million to $7.2 million, reflecting a high growth rate. This robust performance indicates effective monetization strategies and a growing subscriber base. Although the company has a relatively high revenue multiple, its strong growth trajectory suggests potential for continued financial improvement.
Looking ahead, 4biddenknowledge can leverage emerging trends in on-demand content consumption and expanding internet accessibility to further grow its subscriber base. Potential expansion into new markets and the development of additional original content could enhance its appeal and drive further growth. Overall, the company's alignment with market trends, coupled with its strong leadership and financial performance, presents a compelling case for potential investors.
Bearish Outlook
The bearish outlook for 4biddenknowledge is shaped by several key factors that present challenges to its growth and market positioning. One significant concern is the highly competitive landscape of the streaming industry, dominated by major players like Netflix and Amazon. These competitors not only offer a broader range of content but also have greater resources to invest in marketing and content acquisition, making it difficult for 4biddenknowledge to capture a larger market share.
The company's niche focus on controversial content related to metaphysics and alternative sciences could limit its appeal to a broader audience. This specialization, while providing a unique market position, may restrict market adoption and limit opportunities for significant expansion beyond its core demographic.
Financially, 4biddenknowledge faces challenges with its limited cash reserves and relatively high revenue multiple of 8.8x, suggesting an optimistic valuation that may not align with its current market position. The company's low runway heightens the risk of insufficient funding to sustain operations and invest in growth initiatives. Additionally, the reliance on advertising as the primary revenue model poses risks if there are shifts in advertising demand or spending patterns.
The leadership team's expertise aligns well with the company's niche focus, but there may be gaps in areas such as digital marketing and international expansion, which are crucial for scaling the business. Without addressing these gaps, the company may struggle to achieve its growth objectives.
Overall, the combination of competitive pressures, niche market limitations, financial constraints, and potential gaps in strategic capabilities presents a cautious outlook for 4biddenknowledge. The company must navigate these challenges effectively to enhance its market position and achieve sustainable growth.
Executive Summary
4biddenknowledge is a media company focused on providing streaming content centered around metaphysics, spirituality, and ancient civilizations. The core customers are individuals seeking educational and entertaining content in these niche areas. The company offers Common Equity with a pre-money valuation of approximately $63.8 million, and shares priced at $2.75. It has shown robust revenue growth, increasing from $2.4 million to $7.2 million, with a significant year-over-year growth rate of 204.6%. Despite a net loss of $381.8k, the financial trajectory indicates progress towards profitability.
The U.S. Spiritual and Devotional Products market, valued at $1.3 billion with an 8.7% growth rate, supports 4biddenknowledge's niche focus. The company differentiates itself by targeting a specific audience interested in alternative conscious content, contrasting with broader offerings from competitors like Netflix and Amazon. This specialization allows for a distinct market position, although it limits broader audience appeal.
The leadership team, led by Billy Carson, aligns well with the company's goals, leveraging deep industry expertise and operational experience. However, potential gaps in digital marketing and international expansion could pose challenges. Risks include the controversial nature of the content and a competitive landscape dominated by established players. The company's high revenue multiple and limited cash reserves further highlight financial risks.
The bullish outlook for 4biddenknowledge is driven by its strong revenue growth and niche market focus, which could attract a dedicated subscriber base. Conversely, the bearish outlook considers the competitive pressures and financial constraints that may hinder scalability. The company presents a balanced investment opportunity, with its niche specialization offering both potential rewards and inherent risks. Investors should weigh the growth potential against the competitive and financial challenges.
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Company Funding & Growth
Funding history
- Total Prior Capital Raised
- $3,757,627
- VC Backed?
- No
Close Date | Platform | Valuation | Total Raised | Security Type | Status | Reg Type |
---|---|---|---|---|---|---|
05/21/2025 | DealMaker Securities | $63,843,242 | $101,863 | Equity - Common | Funded | RegCF |
10/31/2024 | truCrowd | $50,000,000 | $498,900 | Equity - Common | Funded | Test the Waters |
07/29/2024 | truCrowd | $50,000,000 | $1,708,455 | Equity - Common | Funded | RegCF |
03/20/2023 | truCrowd | $20,000,000 | $3,507,072 | Equity - Common | Funded | RegCF |
Growth Charts
Revenue History
Note: Revenue data points reflect the latest of either the most recent fiscal year's financials, or updated revenues directly from the founder, at each raise's close date.
Valuation History
Price per Share History
Note: Share prices shown in earlier rounds may not be indicative of any stock splits.