6pm In Paris

6pm In Paris

6pm in Paris, with a valuation of $12.04 million, is raising funds on StartEngine. It is a language learning company that combines cinematic storytelling with immersive French lessons. 6pm in Paris offers a bold and cinematic human-centered experience and immerses learners in real French culture to make the learning pleasurable. The app is currently in private beta with 500 customers and 2,000 wait listers and is planned to launch in December 2024. Lea Marie Perret and Julien Walter Gregoire Frei founded 6pm in Paris in January 2023. The current crowdfunding campaign has a minimum target of $15,000 and a maximum target of $1.23 million. The campaign proceeds will be used for product and development, marketing, and working capital.

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Investment Overview

Raised this Round: Raised: $168,704

Deal Terms

Total Commitments ($USD)

Platform
StartEngine
Start Date
10/22/2024
Close Date
01/20/2025
Min. Goal
$15,000
Max. Goal
$1,234,999
Min. Investment

$299

Security Type

Equity - Common

Series

Seed

SEC Filing Type

RegCF    Open SEC Filing

Price Per Share

$1.18

Pre-Money Valuation

$12,036,000

Company & Team

Company

Year Founded
2023
Industry
Education, Training, & Coaching
Tech Sector
EdTech
Distribution Model
B2B/B2C
Margin
Medium
Capital Intensity
High
Location
New York, New York
Business Type
Growth
Company Website
Visit Website

Team

Employees
4
Prior Founder Exits?
No
Founder Name
Léa Perret
Title
Chief Executive Officer
Founder Name
Julien Frei
Title
Chief Operating Officer

Financials

as of September 30, 2024
 Revenue
$60,000
 Monthly Burn
$20,000
 Runway
2.6 months

Summary Profit and Loss Statement

FY 2023 FY 2022

Revenue

$48,249

$0

COGS

$0

$0

Tax

$0

$0

 

 

Net Income

$-234,974

$0

Summary Balance Sheet

FY 2023 FY 2022

Cash

$139,363

$0

Accounts Receivable

$0

$0

Total Assets

$195,343

$0

Short-Term Debt

$5,337

$0

Long-Term Debt

$0

$0

Total Liabilities

$5,337

$0

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Synopsis

6pm In Paris is a language learning company that integrates cinematic storytelling with immersive French lessons. The company offers a unique educational experience by immersing learners in authentic French culture, aiming to make language acquisition more engaging and enjoyable. The primary customers are individuals seeking to learn French in a more dynamic and culturally rich environment. The platform is currently in private beta with 500 active users and a waitlist of 2,000 individuals, indicating a strong interest from potential learners.

The problem addressed by 6pm In Paris is the often monotonous and disconnected nature of traditional language learning methods, which can lead to disengagement and slower progress. Many language learners struggle to find methods that keep them motivated and connected to the cultural context of the language they are studying. This lack of engagement can hinder the learning process and reduce the effectiveness of language acquisition.

6pm In Paris provides a solution by combining cinematic elements with language instruction, creating a more immersive and culturally relevant learning experience. The company’s approach focuses on storytelling to enhance the educational journey, allowing users to learn French in a way that feels more natural and connected to real-world scenarios. This method aims to foster a deeper connection with the language and culture, potentially leading to more effective learning outcomes.

In everyday experiences, consider the challenge of learning a new language through traditional textbooks and rote memorization, which can often feel tedious and uninspiring. 6pm In Paris addresses this by offering lessons that resemble watching a movie or engaging in a narrative, making the process more relatable and enjoyable. This approach can be likened to the difference between reading a dry manual versus experiencing a story that captivates and educates simultaneously. By engaging learners through familiar and enjoyable formats, 6pm In Paris seeks to make language learning a more accessible and rewarding experience.

Next Section: Price

Price

6pm In Paris is offering Common Equity in its current fundraising round. The company is valued at $12.04 million pre-money, with shares priced at $1.18 each. This valuation sets the context for potential investors considering the equity stake they will acquire.

Investing through common equity provides shareholders with voting rights, allowing them to have a say in company decisions. However, common equity holders are typically last in line during liquidation events, behind preferred equity holders. This can be a disadvantage if the company faces financial difficulties or liquidation.

The exit potential for startups like 6pm In Paris largely depends on their ability to capture market share and grow revenue significantly. To achieve a 10X return, the company would need to reach a post-exit valuation of approximately $120 million, assuming no dilution. This would require substantial growth in its user base, revenue streams, and market presence.

Next Section: Market

Market

The language learning market, particularly in the U.S., is influenced by several key drivers and trends. The increasing globalization and interconnectedness of cultures are prompting more individuals to learn new languages for personal, educational, or professional reasons. Additionally, the rise of digital learning platforms, fueled by technological advancements and the growing preference for online education, supports the expansion of this market.

The market for language learning is estimated at $7.6 billion, with an annual growth rate of 20%. This rapid growth is driven by the increasing adoption of e-learning tools and the demand for personalized and immersive learning experiences. These trends align with the offering of 6pm In Paris, which combines cinematic storytelling and cultural immersion with language education. However, the competitive landscape includes many established players, which could challenge the company's market penetration efforts.

6pm In Paris primarily targets a niche segment within the broader language learning market, focusing on individuals interested in a culturally rich and immersive French learning experience. While the company’s unique approach appeals to learners seeking more engaging methods, its niche focus may limit its reach compared to platforms offering multiple languages or broader educational services.

Overall, the market presents significant opportunities for growth, particularly for companies that can offer innovative and engaging learning solutions. However, the niche focus of 6pm In Paris may require targeted marketing and strategic partnerships to effectively capture and expand its user base in this competitive environment.

Next Section: Team

Team

The team at 6pm In Paris is led by Léa Perret, the CEO, who brings over 14 years of experience in the language industry. She previously founded Coucou French Classes and Little Paris NYC, demonstrating her capability in creating lifestyle-focused educational experiences. Her leadership is pivotal in aligning the company's unique cultural and immersive learning approach with its strategic goals.

Julien Frei serves as the COO and is a former Director of Education at Coucou. He combines operational expertise with deep linguistic insights, crucial for scaling operations and ensuring the educational quality of the platform. His multilingual background and experience as a professional dancer provide a unique perspective on cultural immersion, which is central to the company's offering.

Eléonore Martin, the Head of Production, has 15 years of experience in digital media production. Her role is essential for maintaining high standards in content creation and ensuring smooth operations. Her organizational skills are key to delivering the cinematic quality that differentiates the company's product.

Nina Summer, the Art Director, leverages over a decade of experience in visual arts and film. Her expertise enhances the visual and educational quality of the platform, aligning with the company's goal of combining storytelling with language learning.

The team's collective experience in language education, digital media, and cultural immersion aligns well with 6pm In Paris's objectives of providing an engaging and culturally rich learning experience. However, the company may benefit from strengthening its marketing and sales capabilities to effectively reach and expand its target audience. Addressing this gap could be critical for achieving future growth milestones.

Next Section: Differentiation

Differentiation

6pm In Paris operates in a competitive landscape alongside established language learning platforms such as Duolingo, Rosetta Stone, and Babbel. These competitors vary in terms of company size, product offerings, and pricing strategies. Duolingo, for example, is a larger platform with a broad range of languages and a freemium model that attracts a wide user base. Rosetta Stone offers comprehensive language courses with a focus on immersive learning, often at a higher price point. Babbel targets adult learners with subscription-based, structured lessons across multiple languages.

In comparison, 6pm In Paris differentiates itself by focusing exclusively on French language learning through cinematic storytelling and cultural immersion. This approach is distinct from the more traditional or gamified methods used by competitors. While this unique offering may appeal to learners seeking a deeper cultural connection, it may not attract users looking for a more general or cost-effective language learning solution.

The target customer demographic for 6pm In Paris includes individuals interested in French culture and language, likely skewing towards adults who value cultural experiences and immersive learning. These users may include students, professionals, or travelers who are motivated by personal interest or career development opportunities.

Overall, 6pm In Paris's differentiation lies in its specialized focus on French culture and immersive learning experiences. This positions the company to attract a niche audience within the broader language learning market, setting it apart from competitors with more generalized offerings.

Next Section: Performance

Performance

6pm In Paris is currently in the early stages of its business lifecycle, with the app in private beta. The company has demonstrated initial traction, with 500 paying customers generating over $60k in revenue within six weeks. This early revenue indicates a positive reception from users, though sustained growth and scalability remain to be proven as the company prepares for its official launch.

Financially, 6pm In Paris is managing a monthly burn rate of approximately $20k, alongside cash on hand totaling $51,536. This suggests a limited runway, emphasizing the importance of securing additional funding to support ongoing operations and marketing efforts post-launch. The company's ability to efficiently manage its burn rate while expanding its user base will be crucial to achieving financial stability.

Despite the lack of year-over-year growth figures due to its pre-revenue status, the company's initial revenue generation from beta users provides a baseline for future performance assessments. Continued user acquisition and retention will be key performance indicators as the company transitions from beta to full market entry.

Overall, 6pm In Paris's early financial performance reflects its nascent stage, with initial user engagement offering promising signs. However, the company must navigate the challenges of scaling its operations and achieving consistent revenue growth to establish a sustainable business model.

Next Section: Risk

Risk

6pm In Paris presents several specific risks that potential investors should consider. The company is still in the pre-revenue stage, which poses a significant challenge in terms of generating consistent cash flow and scaling operations effectively. This development phase indicates that the company might need additional funding rounds to achieve its growth objectives and reach financial stability.

6pm In Paris is also categorized as "early to market," meaning there is a risk associated with the adoption of its novel approach to language learning. The company must prove its model can attract and retain users in a competitive environment with established players. This adoption risk is exacerbated by the need to educate potential users about the benefits of its unique offering compared to traditional language learning methods.

The company currently operates with a relatively low cash runway, reporting cash and cash equivalents of $51,536, which indicates limited financial resources. This constrains the ability to sustain operations and invest in necessary growth activities without securing additional funding.

Additionally, there is a potential concern related to part-time founder involvement, as one of the key founders also provides advisory services to another company, which may dilute focus and resources. This dual commitment could impact the strategic direction and operational execution of 6pm In Paris.

Investors should weigh these risks against the potential benefits and determine whether the company's current valuation and growth strategy align with their investment goals.

Next Section: Bullish Outlook

Bullish Outlook

The bullish outlook for 6pm In Paris is driven by several positive factors that position the company favorably for growth. The language learning market, valued at $7.6 billion with a 20% growth rate, presents ample opportunities for the company to expand its user base. Its focus on cinematic storytelling and cultural immersion offers a unique competitive advantage that aligns with the increasing demand for personalized and engaging learning experiences.

The leadership team, led by Léa Perret, brings significant experience in language education and cultural immersion, which is crucial for executing the company's strategic vision. This expertise is further supported by a strong product concept that differentiates 6pm In Paris from more traditional language learning platforms.

Growth drivers include the company's alignment with the broader trend toward digital and immersive education. The planned official launch in December 2024 aims to capitalize on the initial traction from the private beta, which generated $60k in revenue. This indicates potential for scaling operations and expanding into new markets with targeted marketing efforts.

Financially, while the company faces challenges, its early revenue generation and user interest suggest a foundation for future growth. With strategic funding, 6pm In Paris could enhance its cash flow and invest in expanding its platform, potentially improving its financial metrics relative to industry benchmarks.

In summary, 6pm In Paris's unique approach and experienced leadership support a positive outlook, with significant growth potential tied to market trends and its strategic focus on immersive learning.

Next Section: Bearish Outlook

Bearish Outlook

The bearish outlook for 6pm In Paris is influenced by several critical factors. The company faces significant market challenges due to its niche focus on French language learners, which may limit its broader market adoption. This narrow target demographic might restrict growth potential compared to competitors offering multiple languages and broader educational solutions.

From a competitive standpoint, 6pm In Paris lacks the scale and resources of established players like Duolingo and Babbel, which could impact its ability to capture market share effectively. These competitors offer more extensive language options and have well-established user bases, presenting a formidable challenge for 6pm In Paris to penetrate and sustain growth in the market.

The company's limited cash runway underscores the urgency of securing additional funding to support ongoing operations and future growth initiatives.

Growth inhibitors include potential technological and regulatory challenges related to scaling its immersive learning platform. Additionally, the company's current financial position and cash flow constraints may hinder its ability to innovate and expand its product offerings to meet evolving market demands.

Overall, while 6pm In Paris presents a unique educational approach, these challenges and financial concerns contribute to a cautious investment outlook, requiring careful consideration of its growth strategy and market positioning.

Next Section: Executive Summary

Executive Summary

6pm In Paris is a language learning company that offers cinematic storytelling combined with immersive French lessons. It targets individuals interested in culturally rich learning experiences, differentiating itself from traditional language platforms by focusing on French culture. The core customers are those seeking engaging and culturally immersive methods to learn French.

From a financial perspective, 6pm In Paris is offering Common Equity with a pre-money valuation of $12.04 million and a share price of $1.18. The company is in its early stages, having generated $60k in revenue from its private beta. With a monthly burn rate of $20k and cash on hand of $51,536, the company faces financial constraints, emphasizing the need for additional funding to sustain operations and growth.

The language learning market is valued at $7.6 billion, growing at 20% annually. 6pm In Paris targets a niche within this market, focusing on learners interested in French culture. Its differentiation lies in its unique approach, which sets it apart from competitors like Duolingo and Rosetta Stone. However, this niche focus might limit its broader market reach.

The team, led by CEO Léa Perret, has significant experience in language education and cultural immersion, aligning well with the company's goals. However, there are potential gaps in marketing and sales capabilities that could impact growth. The risks include a high revenue multiple indicating potential overvaluation, early market entry adoption challenges, and limited financial runway.

The bullish outlook highlights the company's alignment with growing trends in e-learning and cultural immersion, presenting opportunities for expansion within its niche. Conversely, the bearish outlook emphasizes financial constraints, high valuation concerns, and the competitive landscape, which could hinder growth.

Overall, 6pm In Paris presents a unique investment opportunity with its culturally immersive approach to language learning. While the company's niche focus and financial constraints pose challenges, its alignment with market trends and experienced team offer potential for growth. Investors should weigh these factors carefully to determine if the opportunity aligns with their risk tolerance and investment strategy.

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Company Funding & Growth

Funding history

Total Prior Capital Raised
$565,000
VC Backed?
No
Close Date Platform Valuation Total Raised Security Type Status Reg Type
01/20/2025 StartEngine $12,036,000 $168,704 Equity - Common Active RegCF
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6pm in Paris on StartEngine 2024
Platform: StartEngine
Security Type: Equity - Common
Valuation: $12,036,000
Price per Share: $1.18

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