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A Boring Life

A Boring Life

Early Stage

High quality, chef-curated natural snack foods with hemp extract

High quality, chef-curated natural snack foods with hemp extract

Overview

Raised this Round: Raised: $107,000

Total Commitments ($USD)

Platform

Microventures

Start Date

08/15/2019

Close Date

10/14/2019

Min. Goal
$25,000
Max. Goal
$107,000
Min. Investment

$100

Security Type

Convertible Note

SEC Filing Type

RegCF    Open SEC Filing

Valuation Cap

$3,500,000

Discount

0%

Year Founded

2019

Industry

Alcohol, Tobacco, & Recreational Drugs

Tech Sector

Non-Tech

Location

Boring, Oregon

A Boring Life, with a valuation cap of $3.5 million, is raising funds on MicroVentures. The company manufactures high-quality chef-curated snacks infused with CBD. The products of A Boring Life, including high protein and Omega3 rich almonds and walnuts, are available at supermarkets including New Seasons and Green Acres Market. A Boring Life was founded by Serafina Palandech and Jennifer Johnson in 2019 and has already received a $130,000 investment from Canopy Boulder. The proceeds of the current crowdfunding round, with a minimum goal of $25,000 and a maximum goal of $107,000, will be used for marketing, manufacturing, research & development, and future wages. A Boring Life products have already been approved for distribution in 80,000 stores across the US through AATAC business association.
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Raise History

Offering Name Close Date Platform Valuation/Cap Total Raised Security Type Status Reg Type
A Boring Life 07/29/2020 Republic $3,500,000 $111,173 SAFE Funded RegCF
A Boring Life 10/13/2019 Microventures $3,500,000 $107,000 Convertible Note Funded RegCF
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Revenue History

Note: Revenue data points reflect the latest of either the most recent fiscal year's financials, or updated revenues directly from the founder, at each raise's close date.

Valuation History

Price per Share History

Note: Share prices shown in earlier rounds may not be indicative of any stock splits.

Employee History

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Analyst Report Analyst Report Methodology Article

Summary

The A Boring Life team has been selected as a “Top Deal” by KingsCrowd. This distinction is reserved for deals selected into the top 10% of our due diligence funnel. If you have questions regarding our deal diligence and selection methodology, please reach out to hello@kingscrowd.com.

Next Section: Problem

Problem

Anxiety disorders are the most common mental illness in the United States, affecting 40 million adults, or 18.1% of the population, every year. Doctors don’t fully understand the causes of anxiety disorders; they may be spurred by traumatic events, but inherited traits and underlying medical conditions may also play a role. Common anxiety symptoms include nervousness or restlessness, increased heart rate, sweating or trembling, and trouble concentrating: all symptoms that significantly reduce quality of life. 

Moreover, anxiety seems to be increasing in America; almost 40 percent of respondents in a 2018 American Psychiatry Association survey reported feeling more anxious than they did a year prior

There is no cure for anxiety, and sufferers have struggled to find solutions to heal their symptoms. While some doctors prescribe pharmaceuticals such as selective serotonin reuptake inhibitors (SSRIs) and serotonin-norepinephrine reuptake inhibitors (SNRIs), these medications come with significant side effects

Some anxiety sufferers seek therapy, but both prescription medications and therapy are expensive, particularly for those without medical insurance. Cost may be a major reason why only a third of those with anxiety receive any treatment

Next Section: Solution

Solution

A Boring Life is a consumer packaged goods (CPG) company producing chef-curated natural snack foods infused with cannabidiol (CBD). The company’s CBD-infused snacks provide natural relief for anxiety, depression, ADD, and other mental ailments to promote overall physical and mental wellness.

A Boring Life currently offers five products: 

  • Roasted Almonds with a Hint of Lavender
  • Dark Chocolate & Sea Salt Almonds
  • Sweet & Spicy Walnuts
  • 1,000 mg Hemp Extract with Peppermint Tincture
  • Boring Bones Gummies for Dogs

A Boring Life’s products are gluten-free, vegetarian, keto, and paleo-diet friendly. Their nuts are grown in California on a family farm, and other ingredients are sourced from United States vendors for freshness. 

While formal research of the effects of CBD on anxiety and depression is ongoing, many CBD users anecdotally report that the use of CBD reduces their symptoms. However, CBD’s effectiveness in treating epilepsy and seizures has been proven, and some studies have indicated that CBD is an effective sleep aid.  

CBD was legalized when the 2018 Farm Bill legalized the production and sale of hemp and its extracts. In doing so, it created a massive market opportunity for CBD products – a market that has grown massively in only two years. The market for CBD is estimated to reach $5 billion in 2019, which represents a 706% increase since 2018. 

Women are more likely to buy CBD than men, and CBD is most popular among 26-35 year-old consumers. 80% of those who purchase CBD products use them at least once a week, and 25% use CBD daily. The average consumer spends an average of $20-80 per month on CBD products. 

Next Section: Other

Growth Plan

A Boring Life is a young company, having generated only $9,955 YTD as of June 2019. However, A Boring Life only launched in supermarkets and health food/natural grocery stores in Q2 2019, and launched on Amazon in Q3 2019. 

Their products have been approved for distribution in 80,000 convenience stores across the country through the Asian American Trade Associations Council; they plan to launch in 10% of these stores, or 8,000 stores, in the near future by selecting key distributor locations. In addition, A Boring Life is in talks with GNC, Macy’s, National Co-Op Grocers Association, and other key distributors to launch in the near future. 

Beyond distribution, A Boring Life plans to focus on increasing SKU penetration, building their brand, and introducing new SKUs in current and new categories. Their capital raise will be devoted primarily to manufacturing and various marketing initiatives. 

Next Section: Other

Why We Like It

 

  • Booming CBD Industry: The CBD industry is projected to reach $5 billion in 2019, and will continue to grow at a booming pace as CBD is more widely adopted. Venture capitalists are taking notice; the cannabis industry received $881 million of investment in 2018, the largest year ever for global cannabis. While the legality of cannabis and CBD products is still somewhat in question, general consensus is that CBD will ultimately be fully legal and a common source of relief from prevalent mental disorders. 

  • Natural, Family-Farm Brand: Consumers are increasingly drawn to natural brands boasting ethically-sourced, pronounceable ingredients. Sales in the natural food and drink industry grew to $75 billion in 2017, and continue to grow. A Boring Life is developing a distinctive brand of all-natural, healthy snacks produced on a family farm in Boring, OR, which will win consumers looking to trace the source of their food products. 
  • Proven Founders: The cofounders of A Boring Life recently developed a successful natural foods company, and also boast high-class restaurant experience to guide the development of new products. Moreover, the founders’ past experience in the CPG space means that they can leverage past relationships with distributors, investors, and the media to generate increased traction. 

Next Section: Other

Team

A Boring Life founders Serafina Palandech and Jennifer Johnson are proven entrepreneurs, having sold their first venture Hip Chick Farms (a natural frozen poultry brand) last year. Over five years, Hip Chick Farms grew to over 5,000 points of distribution. The couple’s transition from Hip Chick Farms to A Boring Life generated press, indicating that their previous success will lead to beneficial attention within the industry. 

Beyond business-running experience, Johnson was formerly the sous chef at highly-rated natural restaurant Chez Panisse in Berkeley, CA; she leverages her experience as a leading chef to create high-quality, curated snack foods. 

Founder Profile

Founder Profile: A Not So Boring Snack With A Twist

When I first looked at A Boring Life on MicroVentures I quickly wondered what would enable this natural food snack to stand out on the shelves in such a crowded space. 

What I quickly learned was that, A Boring Life is one of the first to market natural snack foods with hemp extract with CBD. It is also run by the Founders of Hip Chick Farms, which has become a major success in the poultry category.

I quickly realized that this is a newly emerging and exciting CBD snack company with a management team that has the chops to win in the CPG category. I sat down with Serafina Palandech, Co-Founder & CEO of A Boring Life and quickly realized what an outstanding founder and individual she is. 

Her passion for the space, ability to execute and build companies and her approach to entering the CBD snack category are all really impressive. She and her team are up to big things and we got the details below. 

Read Founder Interview

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A Boring Life on Microventures
Platform: Microventures
Security Type: Convertible Note
Valuation: $3,500,000

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