Actively Black

Actively Black

Actively Black, with a valuation of $60 million, is raising funds on Wefunder. It is a Black-owned premium athleisure and lifestyle brand. Actively Black aims to uplift and invest back into the Black community and encourage and promote a healthier lifestyle while providing opportunities for Black talent. The brand has been worn by Barack Obama, Meagan Good, Steve Harvey, Steph Curry, and Gervonta Davis and has major brand partnerships with Disney, Marvel, NBA, Bob Marley, Muhammad Ali, and MLK Estates. Lanny Smith founded Actively Black in August 2021. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $1.24 million. The campaign proceeds will be used for inventory, marketing, and hiring.

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Investment Overview

Raised this Round: Raised: $430,580

Deal Terms

Total Commitments ($USD)

Platform
Wefunder
Start Date
11/06/2024
Close Date
04/29/2025
Min. Goal
$50,000
Max. Goal
$1,235,000
Min. Investment

$100

Security Type

SAFE

Series

Seed

SEC Filing Type

RegCF    Open SEC Filing

Early Bird Val. Cap

$50,000,000

Valuation Cap

$60,000,000

Discount

0%

Company & Team

Company

Year Founded
2021
Industry
Apparel & Fashion
Tech Sector
Retailtech
Distribution Model
B2C
Margin
Low
Capital Intensity
Low
Location
Missouri City, Texas
Business Type
Growth
Company Website
Visit Website

Team

Employees
3
Prior Founder Exits?
No
Founder Name
Lanny Smith
Title
CEO

Financials

as of October 31, 2024
 Revenue +42% YoY
$7,507,925
 Monthly Burn
$334,616
 Runway
1.5 months
Gross Margin
39%

Summary Profit and Loss Statement

FY 2023 FY 2022

Revenue

$7,507,925

$5,296,239

COGS

$4,609,006

$2,737,701

Tax

$0

$0

 

 

Net Income

$-4,015,389

$-4,079,209

Summary Balance Sheet

FY 2023 FY 2022

Cash

$453,579

$1,315,241

Accounts Receivable

$0

$0

Total Assets

$3,280,376

$4,101,324

Short-Term Debt

$2,050,454

$1,119,644

Long-Term Debt

$0

$0

Total Liabilities

$2,050,454

$1,119,644

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Company Funding & Growth

Funding history

Total Prior Capital Raised
$8,271,000
VC Backed?
Yes
Close Date Platform Valuation Total Raised Security Type Status Reg Type
04/29/2025 Wefunder $60,000,000 $430,580 SAFE Active RegCF
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Actively Black on Wefunder 2024
Platform: Wefunder
Security Type: SAFE
Valuation: $60,000,000

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