AdWallet

Early Stage

Enables advertisers to reward consumers directly for their attention & data.

Analytics

Raised to Date: Raised: $88,314

Aggregate Commitments $

Platform

StartEngine

Start Date

09/02/2021

Close Date

12/30/2021

Min. Goal

$10,000

Max. Goal

$385,000

Min. Investment

$300

Security Type

Equity - Common

Funding Type

RegCF

Series

Seed

Price Per Share

$0.75

Pre-Money Valuation

$19,172,438

Rolling Commitments $

Status
Funded
Reporting Date

01/02/2022

Days Remaining
Funded
% of Min. Goal

883%

% of Max. Goal

23%

Likelihood of Max
Funded
Avg. Daily Raise

$742

Momentum
Funded
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Location

Albuquerque, New Mexico

Industry

Marketing & Advertising

Tech Sector

AdTech

Distribution Model

B2B/B2C

Margin

Low

Capital Intensity

High

Business Type

Growth

AdWallet, with a valuation of $19.2 million, is raising funds on StartEngine. The company has developed a platform that enables advertisers to reward consumers for their attention. The platform helps transform advertisements from unwanted interruptions into welcomed invitations. AdWallet reported a 130% year-over-year revenue growth from 2019 to 2020 and has over 180,000 members in all 50 states. Adam Greenhood founded AdWallet in June 2020. The current crowdfunding campaign has a minimum target of $9,999.75 and a maximum target of $384,999.75. The campaign proceeds will be used to grow the memberships and reach profitability by early 2022.

Summary Profit and Loss Statement

Most Recent Year Prior Year

Revenue

$432,911

$187,901

COGS

$574,995

$211,199

Tax

$0

$0

 

 

Net Income

$-2,531,221

$-1,696,278

Summary Balance Sheet

Most Recent Year Prior Year

Cash

$494,690

$812,605

Accounts Receivable

$62,644

$17,991

Total Assets

$625,004

$922,463

Short-Term Debt

$0

$73,735

Long-Term Debt

$0

$0

Total Liabilities

$0

$73,735

Financials as of: 09/02/2021
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Raise History

Offering Name Close Date Platform Valuation/Cap Total Raised Security Type Status Reg Type
AdWallet 12/30/2021 StartEngine $19,172,438 $88,314 Equity - Common Funded RegCF
AdWallet 07/03/2021 Republic $15,000,000 $148,965 SAFE Funded RegCF
AdWallet 03/28/2021 Republic $13,100,000 $56,600 SAFE Funded Test the Waters
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AdWallet on StartEngine 2021
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Platform: StartEngine
Security Type: Equity - Common
Valuation: $19,172,438
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