About this raise

AdWallet, with a valuation of $19.2 million, is raising funds on StartEngine. The company has developed a platform that enables advertisers to reward consumers for their attention. The platform helps transform advertisements from unwanted interruptions into welcomed invitations. AdWallet reported a 130% year-over-year revenue growth from 2019 to 2020 and has over 180,000 members in all 50 states. Adam Greenhood founded AdWallet in June 2020. The current crowdfunding campaign has a minimum target of $9,999.75 and a maximum target of $384,999.75. The campaign proceeds will be used to grow the memberships and reach profitability by early 2022.

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Investment Overview

Invested this round: $88,314

Deal Terms

Total Commitments

Platform
StartEngine
Start Date
09/02/2021
Close Date
12/30/2021
Min. Goal
$10,000
Max Goal
$385,000
Min. Investment

$300

Security Type

Equity - Common

Series

Seed

SEC Filing Type

RegCF    Open SEC Filing

Price Per Share

$0.75

Pre-Money Valuation

$19,172,438

Company & Team

Company

Year Founded
2017
Industry
Marketing & Advertising
Tech Sector
AdTech
Distribution Model
B2B/B2C
Margin
Low
Capital Intensity
High
Location
Albuquerque, New Mexico
Business Type
Growth
Company Website
Visit Website

Team

Employees
11
Prior Founder Exits?
No
Founder Name
Adam Greenhood
Title
CEO

Financials

 Revenue +130% YoY
$432,911
 Monthly Burn
$210,935
 Runway
2.3 months

Summary Profit and Loss Statement

Most Recent Year Prior Year

Revenue

$432,911

$187,901

COGS

$574,995

$211,199

Tax

$0

$0

 

 

Net Income

$-2,531,221

$-1,696,278

Summary Balance Sheet

Most Recent Year Prior Year

Cash

$494,690

$812,605

Accounts Receivable

$62,644

$17,991

Total Assets

$625,004

$922,463

Short-Term Debt

$0

$73,735

Long-Term Debt

$0

$0

Total Liabilities

$0

$73,735

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Company Funding & Growth

Funding history

Close Date Platform Valuation Total Raised Security Type Status Reg Type
12/30/2021 StartEngine $19,172,438 $88,314 Equity - Common Funded RegCF
07/03/2021 Republic $15,000,000 $148,965 SAFE Funded RegCF
03/28/2021 Republic $13,100,000 $56,600 SAFE Funded Test the Waters
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Growth Charts

Revenue History

Note: Revenue data points reflect the latest of either the most recent fiscal year's financials, or updated revenues directly from the founder, at each raise's close date.

Valuation History

Price per Share History

Note: Share prices shown in earlier rounds may not be indicative of any stock splits.

Employee History

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AdWallet on StartEngine 2021
Platform: StartEngine
Security Type: Equity - Common
Valuation: $19,172,438
Price per Share: $0.75

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