Analyst Report: Upgrade for access LUUM’s Target Market May Not Be Ready for Its Robotic Lash Extension Technology

LUUM’s robotic lash extension service is a great customer experience, but its target market may not be ready for its disruptive technology.

Company: LUUM
Security Type: Equity - Common
Valuation: $48,037,119
Min Investment: $990
Platform: Dealmaker Securities
Deadline: Apr 25, 2023
Inez Sanjaya - September 27th, 2022

Robots as Lash Artists

Public service announcement to all beauty enthusiasts: a robot has finally been invented to do your eyelash extensions. 

Traditional lash extensions are usually done manually by lash artists. Artists consult with their clients about which style will suit them best, then isolate each lash and apply an artificial lash to the natural one. It requires great hand stability, precision, and limited personal space. It can be a strain on both artist and client. The service can also take two to three hours depending on the client and style, which limits the number of clients an artist can take in a day. Overall, the process is very inefficient. 

LUUM is aiming to improve client experience and artist productivity with the world’s first and only lash extension robot. The company is currently raising at a $48 million valuation. Its technology is still in its prototype phase, though LUUM plans to launch a paid pilot in 2023. One of its machine prototypes is available at the company’s flagship location in Oakland so customers can experience the robotic lash service and LUUM can collect data. It accepts six to eight appointments per week that are pulled from its waitlist (which anyone can join).

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