Analyst Report: Upgrade for access REUZEit Uses an Unconventional Growth Strategy

REUZEit helps science and pharmaceutical companies become more sustainable, but its competitive edge is limited.

Company: REUZEit
Security Type: Equity - Common
Valuation: $40,000,000
Min Investment: $250
Platform: StartEngine
Deadline: Feb 15, 2023
Léa Bouhelier-Gautreau - February 6th, 2023

Looking for a Sign

Founders use investments to grow and become profitable. But things are different when founders bootstrap.

Bootstrapping — growing a business with limited personal funds and organic growth — forces founders to carefully control their spending on the road to profitability. And because they’re not spending much, they can sometimes reach profitability sooner than startups that prioritize growth.

But investors must remember that while rapidly growing companies often struggle to become profitable, profitable companies can also struggle to grow. REUZEit, the company we’re looking at today, was profitable in 2020 with $6.8 million in revenue. The following year, its revenue flattened and it lost money. But 2021 was a tough year for many companies — startups and established companies alike. In 2022, REUZEit’s revenue jumped to $8.5 million, and it cut its losses in half.

This may be a sign of good things to come. But can REUZEit maintain — or preferably increase — its 2022 growth rate and become profitable? And can it grow big enough to provide investors with at least a 10x return on their investment?

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