Zencastr Tackles Advertising and Monetization Problems for Podcasts

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I am an avid podcast listener. I love turning on my favorite shows when I am cleaning, driving, or going on walks. Many of the hosts that I follow speak candidly about the struggles of monetization in their shows. Most of them have accounts on Patreon (a rewards program for subscribers to support content creators) for supplemental income, but it seems — at least according to the creators I follow — that consistent and substantial revenue is hard to come by through content creation. Many of my favorite creators make content because it is something they enjoy or it sends an important message. And content creation is a lot of work. The amount of time many of these artists put in for a small reward is often discouraging. Because of this, less than 20% of podcasts actually make it past the first year of production.

Zencastr is trying to make podcasters’ lives easier, seeing as the medium has grown substantially over recent years. Zencastr is an all-in-one podcast success platform. Content creators can record, produce, and publish their podcasts and then go on to monetize through the platform. Artificial intelligence helps to transcribe, topic model, and match brands for alignment and safety (making sure the content is appropriate for the ad and brand association) for direct-to-brand sales. Zencastr primarily makes revenue based on revenue sharing agreements with creators. In addition, a tiered subscription model features a very liberal free plan, but users can scale up to include more advanced features like coupon management and conversion tracking.

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