AppMail
[Closed for Investment] AppMail, with a valuation of $13.02 million, is raising funds on StartEngine. The company offers interactive email to users that lets them shop, book appointments, and do much more without leaving their inbox. AppMail is integrated with Google products and has successfully executed projects with LATAM Airlines, IAG, and ANA. The company is revolutionising email marketing by turning static emails into immersive shopping experiences. Shi Li and Duncan Sham founded AppMail in 2012. The current crowdfunding campaign has a minimum target of $14,999.04 and a maximum target of $3.4 million. The campaign proceeds will be used for marketing, research and development, company employment, and operations.
Investment Overview
Raised: $116,484
Deal Terms
Total Commitments ($USD)
- Platform
- StartEngine
- Start Date
- 07/25/2023
- Close Date
- 10/22/2023
$14,999
$3,400,000
$500
Equity - Preferred
Series A
RegCF
$0.56
$13,023,518
Company & Team
Company
- Year Founded
- 2012
- Industry
- Business Services, Software, & Applications
- Tech Sector
- Distribution Model
- B2B
- Margin
- High
- Capital Intensity
- Low
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Company Funding & Growth
Funding history
- Total Prior Capital Raised
- $1,692,883
- VC Backed?
- Yes
| Offering Name | Close Date | Platform | Valuation | Total Raised | Security Type | Status | Reg Type |
|---|---|---|---|---|---|---|---|
| AppMail | 04/30/2025 | Wefunder | $13,161,403 | $4,100 | Equity - Preferred | Active | RegCF |
| AppMail | 10/22/2023 | StartEngine | $13,023,518 | $116,484 | Equity - Preferred | Funded | RegCF |
| AppMail | 01/13/2022 | SeedInvest | $13,000,000 | $0 | Equity - Preferred | Not Funded | RegA+ |
| AppMail | 09/26/2021 | SeedInvest | $13,000,000 | $279,512 | Equity - Preferred | Funded | Test the Waters / RegA+ |
| SAM Email by Airto | 03/12/2021 | StartEngine | $19,929,818 | $218,376 | Equity - Common | Funded | RegCF |
| SeatAssignMate | 12/07/2018 | SeedInvest | - | $500,654 | Debt | Funded | RegCF / RegD 506(c) |
Growth Charts
Revenue History
Note: Revenue data points reflect the latest of either the most recent fiscal year's financials, or updated revenues directly from the founder, at each raise's close date.
Valuation History
Price per Share History
Note: Share prices shown in earlier rounds may not be indicative of any stock splits.