Areto Labs, with a valuation of $5 million, is raising funds on Wefunder. The company aims to make social media communities more positive and inclusive through mediation. The platform tracks, moderates, and counteracts hate comments online so that companies can grow and diversify their market, along with showcasing their values. Areto Labs is currently actively working with seven prominent companies in the sports industry and has reported a 40% month-over-month user growth. Lana Cuthbertson, Kasey Machin, and Jacqueline Comer founded Areto Labs in April 2020. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $124,000. The campaign proceeds will be used for salaries, hiring, technology and cloud costs, and sales and marketing.