Areto Labs

Areto Labs

Closed: Jun. 2023

About this raise

Areto Labs, with a valuation of $5 million, is raising funds on Wefunder. The company aims to make social media communities more positive and inclusive through mediation. The platform tracks, moderates, and counteracts hate comments online so that companies can grow and diversify their market, along with showcasing their values. Areto Labs is currently actively working with seven prominent companies in the sports industry and has reported a 40% month-over-month user growth. Lana Cuthbertson, Kasey Machin, and Jacqueline Comer founded Areto Labs in April 2020. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $124,000. The campaign proceeds will be used for salaries, hiring, technology and cloud costs, and sales and marketing.

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Investment Overview

Invested this round: $53,520

Deal Terms

Total Commitments

Platform
Wefunder
Start Date
05/31/2023
Close Date
06/14/2023
Min. Goal
$50,000
Max Goal
$124,000
Min. Investment

$100

Security Type

SAFE

Company Stage

Early Stage

SEC Filing Type

RegCF    Open SEC Filing

Valuation Cap

$5,000,000

Discount

15%

Company & Team

Company

Year Founded
2020
Industry
Media, Entertainment & Publishing
Tech Sector
MediaTech
Distribution Model
B2B
Margin
Medium
Capital Intensity
Low
Location
MIDDLETOWN, Delaware
Business Type
High Growth
Company Website
Visit Website

Team

Employees
10
Prior Founder Exits?
No
Founder Name
Lana Cuthbertson
Title
CEO
Founder Name
Jacqueline Comer
Title
CPO
Founder Name
Kasey Machin
Title
COO

Financials

 Revenue -14.6% YoY
$237,258
as of FY2022
 Monthly Burn
$45,998
as of FY2022
 Runway
7.1 months
as of FY2022
 Gross Margin
55%
as of FY2022

Summary Profit and Loss Statement

FY 2022 FY 2021

Revenue

$237,258

$277,751

COGS

$107,271

$35,970

Tax

$0

$0

 

 

Net Income

$-551,979

$15,824

Summary Balance Sheet

FY 2022 FY 2021

Cash

$325,819

$51,345

Accounts Receivable

$52,444

$75,676

Total Assets

$378,263

$127,021

Short-Term Debt

$939,670

$132,423

Long-Term Debt

$0

$0

Total Liabilities

$939,670

$132,423

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Company Funding & Growth

Funding history

Total Prior Capital Raised
$1,016,000
VC Backed?
Yes
Close Date Platform Valuation Total Raised Security Type Status Reg Type
06/14/2023 Wefunder $5,000,000 $53,520 SAFE Funded RegCF
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Areto Labs on Wefunder 2023
Platform: Wefunder
Security Type: SAFE
Valuation: $5,000,000

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Warning: according to the close date for this deal, Areto Labs may no longer be accepting investments.

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