Making environmentally conscious decisions — and knowing that they make the world a little healthier, a little better — feels good. But many companies and consumers worry about the financial repercussions of going green, so they hesitate. Concern for prices may prevent shifts to sustainability where it counts the most, including the building and construction industry, which was responsible for a whopping 38% of energy-related carbon dioxide emissions in 2019.

Autocase’s economic analytics software helps users design and build sustainably with peace of mind. It provides detailed data to help plan buildings, measure the financial and environmental benefits, and keep track of sustainability goals. We reached out to co-founder, CEO, and Chairman John Williams to find out about what central question Autocase answers and the company’s new product.

Note: This interview was conducted over phone and email. It has been lightly edited for clarity and length.

Funding Round Details

Autocase logo
Company: Autocase
Security Type: Equity - Common
Valuation: $19,998,049
Min Investment: $250
Platform: StartEngine
Deadline: Feb 17, 2023
View Deal

What inspired you to take the leap and start Autocase?

A combination of three things:  

  1. The realization that investments aimed at creating more sustainable, resilient, and low-carbon buildings need the benefit of business cases backed by objective economic data.
  2. Knowing that a standard for economic analysis exists to create those business cases (cost-benefit analysis) and that cloud-based computing could be leveraged to dramatically reduce the time, effort, and cost of those assessments, making them affordable and giving results that are comparable.
  3. Prompting (in the form of seed funding) from Autodesk (world leader in building and infrastructure design software) to make automated business cases available to building investments of all sizes.

Who is on your team and how did you come together?

Our team consists of highly educated economists, researchers, software engineers, and marketing specialists. Autocase’s leadership is rooted in previous working relationships in helping to build a $1 billion company. The founders pioneered economic assessments while working together at HDR (a global architecture, engineering, and construction firm). 

We joined forces to respond to Autodesk’s challenge by founding a new company (Autocase) focused on creating software-as-a-service solutions that make quality economic assessments available at scale. The team has expanded via relationships with leading universities and our professional network. New hires generally have prior relationships with members of the existing team. Our cornerstone philosophy is to only hire the smartest, most collaborative, and trustworthy professionals; equip them with the tools they need to succeed; challenge them to work with each other and our customers; and give them the freedom and flexibility they need to thrive.

What makes Autocase's software innovative?

The world of building and infrastructure investment, delivery, and operations has been traditionally slow to embrace technology. In the past, the economics of building development were left to owners to sort out. Increased competition and regulatory pressure to deliver more sustainable, resilient, and low-carbon buildings serves as a catalyst to deliver business cases to back design, development, and retrofit decisions. Pushback amongst environmental, social, and governance and impact investors over charges of greenwashing combined with massive new federal funding aimed at green outcomes has led to market demand (total addressable market of $20 billion) for the measurement of financial, social, and environmental returns. 

That’s what we measure. With $100 billion in assessments behind us, sector leaders (architecture, engineering and construction; airports; commercial real estate; public companies; government agencies; FAANG companies) depend on Autocase assessments to determine and compare bottom-line performance. We’ve used technology to automate complex analysis and enable smarter, trustworthy investment decisions. To put it simply, our technology answers the age-old question, “What’s in it for me?”

What are you hoping to achieve with your new software, Carbonsight?

Carbonsight was created in response to concerns among owners of asset portfolios (buildings and facilities) about making commitments to be net zero carbon or at least meeting new carbon targets. They want to be sure those commitments are backed by integrity. Carbonsight is a single dashboard that gives owners the economic data they need to assess options, set priorities, and track progress on assets located around the world. C-suite players want to be sure they fulfill their commitments on time with maximum effect and the least expense. Carbonsight gives them confidence they are going to deliver.

How do you intend to use the money you raise this round to scale the business?

Capital from our current round will be largely used to scale the use of Carbonsight among multinationals and other owners of large building portfolios, including airports and academic institutions. We will also invest in integration efforts with Autodesk’s solutions.

We look forward to seeing where John and his team take the company. Autocase is currently raising on StartEngine.