Early Stage

SAAS platform improving enterprise collaboration and decision-making.

SAAS platform improving enterprise collaboration and decision-making.


Raised to Date: Raised: $186,846

Total Commitments ($USD)



Start Date


Close Date


Min. Goal
Max. Goal
Min. Investment


Security Type


SEC Filing Type

RegCF    Open SEC Filing

Valuation Cap




Rolling Commitments ($USD)

Reporting Date


Days Remaining
% of Min. Goal
% of Max. Goal
Likelihood of Max
Avg. Daily Raise


# of Investors


Create a free account today to gain access to KingsCrowd analytics.
Year Founded



Business Services, Software, & Applications

Tech Sector



San Francisco, California

Balloonr is here to change the game when it comes to enterprise collaboration and decision-making. Their SaaS platform removes costly biases through allowing users to remain anonymous, which means knowledge that was previously untapped can become public. Balloonr uses a staged workflow, where users can “launch” their idea and ask for feedback and ideas without worrying about titles, identities, pleasantries, our courtesies hindering progress. BMW, Capital One, and Thumbtack are just a few customers with annual subscriptions, and Google and Airbnb are soon to launch paid pilots. They have $250,000 in annual recurring revenue and $1M in projected expansions with current customers, as well as $3.4M in their inbound sales pipeline. Balloonr has also been featured on CNN, The Ringer, and Crunchbase.
Create a free account today to gain access to KingsCrowd analytics.

Raise History

Offering Name Close Date Platform Valuation/Cap Total Raised Security Type Status Reg Type
Balloon (formerly Balloonr) 03/10/2022 Wefunder $12,000,000 $98,500 SAFE Funded RegCF
Balloonr 01/21/2019 Republic $7,000,000 $186,846 SAFE Funded RegCF
Create a free account today to gain access to KingsCrowd analytics.

Price per Share History

Note: Share prices shown in earlier rounds may not be indicative of any stock splits.

Valuation History

Revenue History

Note: Revenue data points reflect the latest of either the most recent fiscal year's financials, or updated revenues directly from the founder, at each raise's close date.

Employee History

Upgrade to gain access

Pay Monthly
Annually (Save 17%)


$25 /month
billed annually
Free portfolio tracking, data-driven ratings, AI analysis and reports
Plan Includes:
Everything in Free, plus
Company specific KingsCrowd ratings and analyst reports
Deal explorer and side-by-side comparison
Startup exit and failure tracking
Startup market filters and historical industry data
Advanced company search ( with ratings)
Get Edge Annual
Already a member? Log in here.

Analyst Report Analyst Report Methodology Article


At time of publication, July 6th, Balloonr has raised $8K

Balloonr is a SaaS platform that improves the process of teamwork in a decision-making environment. It is based on science and research and uses the way the human brain works to solve problems. In the process, Balloonr removes the prejudices like group thinking, gender bias, and anchoring and helps to reach the knowledge that was previously unreachable.

Amanda Greenberg and Noah Bornstein founded Balloonr in 2015 with offices currently in San Francisco, California. The founders, who also happen to be married, bring experience from the public health and computer science industries with them to the company.


Their mission is to revolutionize the process of decision making for businesses. It eliminates the traditional methods of decision making, which include obstacles like group-think and brings in new aspects to the entire process. It is exciting because the company has challenged the age-old traditional ways of “getting things done” like meetings, surveys, and emails, stating that they lead to bad decisions and high costs due to inherent problems like cognitive biases, such as cult ural, group and gender biases.


Instead, the team has studied new areas of cognitive science, neuroscience, social science, public health, and psychology to develop a whole new dimension of synchronization and decision making in a more democratized way, with a strong emphasis on engendering an “idea meritocracy” of sorts.

Next Section: Other

An all-too-common problem

The problem that Balloonr is solving is something we have all experienced: how to converge everyone’s thoughts and ideas to come to a decision. Corporate cultures frequently emphasize teamwork and group thinking as an efficient means of problem-solving and decision making.


But is it the best way?


More often than not when a group gets together to brainstorm or find a solution, as soon as one member proposes an idea, it affects the thinking process of all the other members and they start looking at the problem similarly, and the creativity gets crushed. The divergence of ideas that can arise from different individuals saying what they truly believe no longer exists and little true progress is made.


This “group-think” convergence leads to prejudices and biases. The popping-up of new ideas comes to a halt, and the whole group starts thinking in the same direction. By doing this, the other tangents to the problem or the solution remain untouched, and the thought process of the group itself becomes uni-directional.

Next Section: Other

Giving everyone a voice

The solution offered by Balloonr is divergence followed by convergence!


Through this process, each team member is presented with the problem separately, which gives each member a chance to look at the problem individually. Giving each member the chance to approach the problem differently and unique. The ideas are then collaborated and converged, voted only by merit, without any prejudices. Ultimately the solution is discovered.


The process begins with starting an anonymous Balloonr, with a question or topic and inviting a group. This launch process eliminates the need for anchoring and provides an equal opportunity to all the team members to contribute their ideas.


After the “launch,” discussions happen, and ideas are submitted anonymously. In the end, based on the merit of the ideas, votes are taken in, and the team comes up with the best possible solution. At the end of the process, the members can remove the anonymity-component and take credit for their ideas.


Balloonr has received a lot of positive feedback from the customers, which include big names like Google, Disney, and BMW. They are all beginning to see the power of an idea-meritocracy.

Next Section: Other

Customers are starting to line up

The product is on-trend with diversity and inclusivity initiatives being adopted more-and-more by large corporations. This can be another tool that slots in to help manage and optimize these initiatives.


To start, Balloonr is pursuing the early movers looking to promote more diverse, inclusive and collaborative workplaces. The customers range from tech startups and technology companies to universities, hospitals, and pro sports teams. Within these organizations, oftentimes, product teams are the earliest adopters because of the high level of collaboration and decision making required to build product.


Balloonr is on a growth path and already has 15 major customers. At present, Balloonr has $250K of annual recurring revenue (ARR), with potential expansions to drive ARR to $1M by year end. The sales pipeline is also progressing with $3.4 million in process at the time of this writing.


After digging into the teams financials, we estimate gross margins to be ~62%, which puts it in-line with other SaaS tools, and will provide opportunities for positive cash flows at scale.

Next Section: Other

Driving customer adoption

With its current equity crowdfunding raise on Republic, the company plans to use the “land-and-expand” strategy by landing the initial deal with a large corporation’s single department and then leveraging inside sales to expand.


The Balloonr team will also continue development of its artificial intelligence (AI) data layer, which will provide teams an enhanced ability to identify hidden decision making data points that would otherwise remain hidden. The strength of the data set will continue to make Balloonr even more powerful and give it a deeper moat that sets it apart from future competition.


The company currently has no direct competition, which is extremely beneficial for creating first mover advantage. However, an investment in a company like this takes patience. As a first-mover solving a long-standing problem that has had no solution to date, it can take time to drive adoption.


Oftentimes, selling into organizations with a tool that hasn’t existed before requires education on top of a traditional sales process, which can lengthen the adoption cycle.


Nonetheless, the team is showing that once companies adopt their offering it tends to be very sticky. In fact, on average customers of Balloonr grow the number of individuals utilizing the platform by 461% after 7 months of use. This is a clear indicator that the team has found product-market fit that meets a real need.

Founder Profile

Founder Profile: Streamlining Enterprise Collaboration

Organizational behavior is a priority often left behind in corporation growth. Inward-looking companies turn focus to internal culture in order to track and maintain employee wellness, but simply human habits and behavior can be a hindrance to productivity and expression. Balloonr saw the opportunity to cut through issues bias, fear of rejection, halo effects, etc. that can too often stifle innovation.

 Balloonr’s use cases don’t end there, though. Their platform also looks to cover HR, operations, marketing, and leadership, among others. Amanda Greenberg, her co-founder Noah Bernstein, and the rest of the team have already undergone or are scheduling pilots with massive enterprises like Microsoft and Google.

Read Founder Interview

Founders: enhance your startup's credibility on KingsCrowd. Create an account to claim this raise page.
Add to portfolio
Balloonr on Republic
Platform: Republic
Security Type: SAFE
Valuation: $7,000,000

Follow company

Follow Balloonr on Republic

Buy Balloonr's Deal Report

Warning: according to the close date for this deal, Balloonr may no longer be accepting investments.

Balloonr Deal Report

Get KingsCrowd’s comprehensive report on Balloonr including:

  • How our proprietary algorithm rates their current capital raise (1-5 stars)
  • Detailed price, market, team, differentiators, performance, and risk ratings
  • Whether Balloonr is undervalued or overvalued
  • Scores on the founding team and key personnel's background and expertise
  • Our deep-dive analyst report reviewing the deal's investment potential and bullish vs. bearish outlook

Buy the Balloonr deal report for only $10!

Email address:
Looking to buy more than one deal report? Get unlimited reports by upgrading to Edge