BetterWorld, with a valuation of $15 million, is raising funds on Wefunder. The company has developed AI optimization for companies to bring better products to the market for environment-conscious consumers. The business helps brands become better for the planet, people, and their bottom line and ensures better discoverability of products for consumers. BetterWorld has onboarded 3,400 SKUs since the fourth quarter of 2022, is growing 10% month-over-month, and projects to reach profitability in 2024 with 70% gross margins. Henry Lihn founded BetterWorld in June 2019. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $1.24 million. The campaign proceeds will be used for platform development, sales, marketing, and debt servicing.