Bloomi

Bloomi

Early Stage

The first intimate-care marketplace that empowers womxn

The first intimate-care marketplace that empowers womxn

Overview

Raised this Round: Raised: $174,484

Total Commitments ($USD)

Platform

Republic

Start Date

08/26/2020

Close Date

01/15/2021

Min. Goal
$25,000
Max. Goal
$1,070,000
Min. Investment

$100

Security Type

SAFE

Series

Seed

SEC Filing Type

RegCF    Open SEC Filing

Valuation Cap

$6,000,000

Discount

15%

Year Founded

2018

Industry

Fitness & Wellness

Tech Sector

MarketplaceTech

Distribution Model

B2C

Margin

High

Capital Intensity

Low

Location

Oakland, California

Business Type

Growth

Bloomi, with a $6 million valuation cap, is raising crowdfunding on Republic. It is an exclusive intimate-care marketplace for all things intimate. The platform carries over 25 vetted brands of clean, intimate care products and is also creating its own line of products. The users can also access expert content from a team of sexologists. Rebecca Alvarez and Julie Leclercq-Argueta founded Bloomi in June 2018. The current crowdfunding round has a minimum target of $25,000 and a maximum target of $1,070,000. The proceeds will be used to hire the core team, expand the marketplace, and launch new products. Bloomi has two revenue streams, including products and content. It makes a 55-75% margin on sales and expects to reach $2.3 million in sales by 2021.

Summary Profit and Loss Statement

Most Recent Year Prior Year

Revenue

$62,755

$36,317

COGS

$25,403

$16,061

Tax

$0

$0

 

 

Net Income

$-141,781

$-40,317

Summary Balance Sheet

Most Recent Year Prior Year

Cash

$33,174

$17,101

Accounts Receivable

$0

$0

Total Assets

$39,297

$17,101

Short-Term Debt

$55,340

$6,526

Long-Term Debt

$0

$0

Total Liabilities

$55,340

$6,526

Financials as of: 08/26/2020
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Raise History

Offering Name Close Date Platform Valuation/Cap Total Raised Security Type Status Reg Type
Bloomi 04/24/2023 Wefunder $18,000,000 $266,606 SAFE Funded RegCF
Bloomi 01/14/2021 Republic $6,000,000 $174,484 SAFE Funded RegCF
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Revenue History

Note: Revenue data points reflect the latest of either the most recent fiscal year's financials, or updated revenues directly from the founder, at each raise's close date.

Valuation History

Price per Share History

Note: Share prices shown in earlier rounds may not be indicative of any stock splits.

Employee History

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Founder Profile

Rebecca Alvarez-Story Talks Ingredient Transparency with Intimacy Products

The intimate care and sexual wellness marketplace can be intimidating, especially due to a lack of transparency behind ingredients in common products. Rebecca Alvarez-Story and her team at Bloomi set out to change that, and create a more welcoming, educational, sexual wellness environment. Bloomi, now raising funds on the Republic portal, is a comprehensive, one-stop-shop for all things sexual health. From period products to pregnancy-safe items, Bloomi makes shopping for womxn products easier than ever.

We sat down with Rebecca, a UC Berkeley-educated Sexologist and entrepreneur, to talk about what inspired her on this journey of creating a more inclusive and empowering marketplace, what brought her to equity crowdfunding, and more-

Note: This interview was conducted over email. It has been lightly edited for clarity and length.

Read Founder Interview

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Bloomi on Republic
Platform: Republic
Security Type: SAFE
Valuation: $6,000,000

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