Overview
Raised: $174,484
Total Commitments ($USD)
Platform
Republic
Start Date
08/27/2020
Close Date
01/15/2021
Min. Goal
$25,000
Max. Goal
$1,070,000
Min. Investment
$100
Security Type
SAFE
Series
Seed
SEC Filing Type
RegCF
Valuation Cap
$6,000,000
Discount
15%
Rolling Commitments ($USD)
Status
Funded
Reporting Date
01/31/2021
Days Remaining
Funded
% of Min. Goal
Funded
% of Max. Goal
Funded
Likelihood of Max
Funded
Avg. Daily Raise
$1,237
# of Investors
482
Momentum
Funded
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Year Founded
2018
Industry
Fitness & Wellness
Tech Sector
MarketplaceTech
Distribution Model
B2C
Margin
High
Capital Intensity
Low
Bloomi, with a $6 million valuation cap, is raising crowdfunding on Republic. It is an exclusive intimate-care marketplace for all things intimate. The platform carries over 25 vetted brands of clean, intimate care products and is also creating its own line of products. The users can also access expert content from a team of sexologists. Rebecca Alvarez and Julie Leclercq-Argueta founded Bloomi in June 2018. The current crowdfunding round has a minimum target of $25,000 and a maximum target of $1,070,000. The proceeds will be used to hire the core team, expand the marketplace, and launch new products. Bloomi has two revenue streams, including products and content. It makes a 55-75% margin on sales and expects to reach $2.3 million in sales by 2021.
Summary Profit and Loss Statement
| Most Recent Year | Prior Year | |
|---|---|---|
|
Revenue |
$62,755 |
$36,317 |
|
COGS |
$25,403 |
$16,061 |
|
Tax |
$0 |
$0 |
| ||
| ||
|
Net Income |
$-141,781 |
$-40,317 |
Summary Balance Sheet
| Most Recent Year | Prior Year | |
|---|---|---|
|
Cash |
$33,174 |
$17,101 |
|
Accounts Receivable |
$0 |
$0 |
|
Total Assets |
$39,297 |
$17,101 |
|
Short-Term Debt |
$55,340 |
$6,526 |
|
Long-Term Debt |
$0 |
$0 |
|
Total Liabilities |
$55,340 |
$6,526 |
Financials as of: 08/27/2020
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Founder Profile
Rebecca Alvarez-Story Talks Ingredient Transparency with Intimacy Products
The intimate care and sexual wellness marketplace can be intimidating, especially due to a lack of transparency behind ingredients in common products. Rebecca Alvarez-Story and her team at Bloomi set out to change that, and create a more welcoming, educational, sexual wellness environment. Bloomi, now raising funds on the Republic portal, is a comprehensive, one-stop-shop for all things sexual health. From period products to pregnancy-safe items, Bloomi makes shopping for womxn products easier than ever.We sat down with Rebecca, a UC Berkeley-educated Sexologist and entrepreneur, to talk about what inspired her on this journey of creating a more inclusive and empowering marketplace, what brought her to equity crowdfunding, and more-
Note: This interview was conducted over email. It has been lightly edited for clarity and length.
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