Bloomi

Bloomi

Closed: Jan. 2021

About this raise: Bloomi, with a $6 million valuation cap, is raising crowdfunding on Republic. It is an exclusive intimate-care marketplace for all things intimate. The platform carries over 25 vetted brands of clean, intimate care products and is also creating its own line of products. The users can also access expert content from a team of sexologists. Rebecca Alvarez and Julie Leclercq-Argueta founded Bloomi in June 2018. The current crowdfunding round has a minimum target of $25,000 and a maximum target of $1,070,000. The proceeds will be used to hire the core team, expand the marketplace, and launch new products. Bloomi has two revenue streams, including products and content. It makes a 55-75% margin on sales and expects to reach $2.3 million in sales by 2021.

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Investment Overview

Invested this round: $174,484

Deal Terms

Total Commitments ($USD)

Platform
Republic
Start Date
08/27/2020
Close Date
01/15/2021
Min. Goal
$25,000
Max. Goal
$1,070,000
Min. Investment

$100

Security Type

SAFE

Series

Seed

SEC Filing Type

RegCF    Open SEC Filing

Valuation Cap

$6,000,000

Discount

15%

Company & Team

Company

Year Founded
2018
Industry
Fitness & Wellness
Tech Sector
MarketplaceTech
Distribution Model
B2C
Margin
High
Capital Intensity
Low
Location
Oakland, California
Business Type
Growth
Company Website
Visit Website

Team

Employees
2
Founder Name
Julie Leclercq-Argueta
Title
Chief Business Officer
Founder Name
Rebecca Alvarez Story
Title
CEO

Financials

 Revenue +72% YoY
$62,755
 Monthly Burn
$11,815
 Runway
2.8 months
Gross Margin
60%

Summary Profit and Loss Statement

Most Recent Year Prior Year

Revenue

$62,755

$36,317

COGS

$25,403

$16,061

Tax

$0

$0

 

 

Net Income

$-141,781

$-40,317

Summary Balance Sheet

Most Recent Year Prior Year

Cash

$33,174

$17,101

Accounts Receivable

$0

$0

Total Assets

$39,297

$17,101

Short-Term Debt

$55,340

$6,526

Long-Term Debt

$0

$0

Total Liabilities

$55,340

$6,526

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Company Funding & Growth

Funding history

Close Date Platform Valuation Total Raised Security Type Status Reg Type
04/25/2023 Wefunder $18,000,000 $266,606 SAFE Funded RegCF
01/15/2021 Republic $6,000,000 $174,484 SAFE Funded RegCF
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Growth Charts

Revenue History

Note: Revenue data points reflect the latest of either the most recent fiscal year's financials, or updated revenues directly from the founder, at each raise's close date.

Valuation History

Price per Share History

Note: Share prices shown in earlier rounds may not be indicative of any stock splits.

Employee History

Founder Profile

Rebecca Alvarez-Story Talks Ingredient Transparency with Intimacy Products

The intimate care and sexual wellness marketplace can be intimidating, especially due to a lack of transparency behind ingredients in common products. Rebecca Alvarez-Story and her team at Bloomi set out to change that, and create a more welcoming, educational, sexual wellness environment. Bloomi, now raising funds on the Republic portal, is a comprehensive, one-stop-shop for all things sexual health. From period products to pregnancy-safe items, Bloomi makes shopping for womxn products easier than ever.

We sat down with Rebecca, a UC Berkeley-educated Sexologist and entrepreneur, to talk about what inspired her on this journey of creating a more inclusive and empowering marketplace, what brought her to equity crowdfunding, and more-

Note: This interview was conducted over email. It has been lightly edited for clarity and length.

Read Founder Interview

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Add to portfolio
Bloomi on Republic
Platform: Republic
Security Type: SAFE
Valuation: $6,000,000

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Warning: according to the close date for this deal, Bloomi may no longer be accepting investments.

Bloomi Deal Report

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