CellarStash
Early Stage
Direct-to-consumer online wine marketing company
Overview
$355,560 - RegCF
$425,560 - Total
$425,560 - Total
Total Commitments ($USD)
Platform
SeedInvest
Start Date
04/16/2020
Close Date
06/02/2020
Min. Goal
$25,000
Max. Goal
$600,000
Min. Investment
$1,000
Security Type
Convertible Note
Series
Seed
SEC Filing Type
RegCF
/ RegD 506(c)
Valuation Cap
$6,000,000
Discount
20%
Rolling Commitments ($USD)
Status
Funded
Reporting Date
06/29/2020
Days Remaining
Funded
% of Min. Goal
Funded
% of Max. Goal
Funded
Likelihood of Max
Funded
Avg. Daily Raise
$7,730
Momentum
Funded
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Year Founded
2020
Industry
Alcohol, Tobacco, & Recreational Drugs
Tech Sector
MarketplaceTech
Distribution Model
B2C
Margin
Low
Capital Intensity
Low
CellarStash, with a valuation cap of $6 million, is raising funds on SeedInvest. It is an online wine marketing company that has partnered with wineries to change the way wine gets marketed directly to the consumers. The business model of CellarStash aims to provide access to wines without the associated costs of inventory ownership. CellarStash was founded by Robert Imeson in February 2020. The current round of crowdfunding has a minimum raise of $25,000 and a maximum raise of $600,000, and the funds will be used towards subscriber marketing, winery development, website upgrades, and operating expenses. CellarStash already has a memorandum of understanding with Vingo, a strategic marketing agreement for participating wineries, and a marketing agreement with Splash.
Summary Profit and Loss Statement
| Most Recent Year | Prior Year | |
|---|---|---|
|
Revenue |
$0 |
$0 |
|
COGS |
$0 |
$0 |
|
Tax |
$0 |
$0 |
| ||
| ||
|
Net Income |
$-199,593 |
$0 |
Summary Balance Sheet
| Most Recent Year | Prior Year | |
|---|---|---|
|
Cash |
$500 |
$0 |
|
Accounts Receivable |
$0 |
$0 |
|
Total Assets |
$35,000 |
$0 |
|
Short-Term Debt |
$221,500 |
$0 |
|
Long-Term Debt |
$0 |
$0 |
|
Total Liabilities |
$221,500 |
$0 |
Financials as of: 04/16/2020
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