Chella
Early Stage
Chella Brow & Eye Collection of Products.
Overview
Raised: $50,830
Total Commitments ($USD)
Platform
StartEngine
Start Date
08/08/2018
Close Date
03/08/2019
Min. Goal
$10,000
Max. Goal
$1,060,999
Min. Investment
$500
Security Type
Equity - Common
SEC Filing Type
RegCF
Price Per Share
$0.95
Pre-Money Valuation
$16,000,000
Rolling Commitments ($USD)
Status
Funded
Reporting Date
03/31/2019
Days Remaining
Funded
% of Min. Goal
Funded
% of Max. Goal
Funded
Likelihood of Max
Funded
Avg. Daily Raise
$240
# of Investors
19
Momentum
Funded
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Year Founded
2012
Industry
Beauty & Personal Care
Tech Sector
Location
Camarillo, California
Chella specializes in eyebrow and eye makeup, as well as associated products. They’re a fast-growing brand in this market of “prestige” beauty products, and they’ve already been able to establish brand recognition and a reputation for high-quality items. So far, they have 3 million customers who have received a Chella Brow product, over 300 retail locations with Chella products in the U.S. and 12 other countries, an average rating of 9.2/10 on Amazon, and 100% YoY sales growth on Amazon. Now, they’re ready to take the next step to become the premier brand in this market and to expand and capitalize on the traction they’ve gained.
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