Chella

Early Stage

Chella Brow & Eye Collection of Products.

Overview

Raised to Date: Raised: $50,830

Total Commitments ($USD)

Platform

StartEngine

Start Date

08/08/2018

Close Date

03/08/2019

Min. Goal
$10,000
Max. Goal
$1,060,999
Min. Investment

$500

Security Type

Equity - Common

SEC Filing Type

RegCF    Open SEC Filing

Price Per Share

$0.95

Pre-Money Valuation

$16,000,000

Rolling Commitments ($USD)

Status
Funded
Reporting Date

03/31/2019

Days Remaining
Funded
% of Min. Goal
Funded
% of Max. Goal
Funded
Likelihood of Max
Funded
Avg. Daily Raise

$240

# of Investors

19

Momentum
Funded
Create a free account today to gain access to KingsCrowd analytics.
Year Founded

2012

Industry

Beauty & Personal Care

Tech Sector

Location

Camarillo, California

Chella specializes in eyebrow and eye makeup, as well as associated products. They’re a fast-growing brand in this market of “prestige” beauty products, and they’ve already been able to establish brand recognition and a reputation for high-quality items. So far, they have 3 million customers who have received a Chella Brow product, over 300 retail locations with Chella products in the U.S. and 12 other countries, an average rating of 9.2/10 on Amazon, and 100% YoY sales growth on Amazon. Now, they’re ready to take the next step to become the premier brand in this market and to expand and capitalize on the traction they’ve gained.
Create a free account today to gain access to KingsCrowd analytics.

Upgrade to gain access

Pay Monthly
Annually (Save 17%)

Edge

$12.42 /month
billed annually
Free portfolio tracking and KingsCrowd's quantitative ratings on all raises.
Plan Includes:
Everything in Free, plus
Company specific KingsCrowd ratings (excluding risk)
Advanced company search ( with ratings)
Markets page filters and historical industry data
Get Edge Annual

Edge Pro

$41.58 /month
billed annually
Full site access including KingsCrowd's qualitative analyst reports.
Plan Includes:
Everything in Edge, plus
Full access to detailed Analyst Reports (e.g. Top Deal, Deal to Watch, Neutral, and Underweight)
Search and filter based on Analyst Reports
In-depth risk ratings for every raise
Get Edge Pro Annual
Already a member? Log in here.
Founders: enhance your startup's credibility on KingsCrowd. Create an account to claim this raise page.

Create your first portfolio

Create your own startup investment portfolio on KingsCrowd.

Track all of your startup investments in one place using our state-of-the-art portfolio tracker tools. To begin, create your first portfolio below.

Add to portfolio
Chella on StartEngine
Platform: StartEngine
Security Type: Equity - Common
Valuation: $16,000,000
Price per Share: $0.95

Follow company

Follow Chella on StartEngine

Buy Chella's Deal Report

Warning: according to the close date for this deal, Chella may no longer be accepting investments.

Chella Deal Report

Get KingsCrowd’s comprehensive report on Chella including:

  • How our proprietary algorithm rates their current capital raise (1-5 stars)
  • Detailed price, market, team, differentiators, performance, and risk ratings
  • Whether Chella is undervalued or overvalued
  • Scores on the founding team and key personnel's background and expertise

Buy the Chella deal report for only $10!

Email address:
Looking to buy more than one deal report? Get unlimited reports by upgrading to Edge Pro