Early Stage

Chella Brow & Eye Collection of Products.


Raised to Date: Raised: $50,830

Total Commitments ($USD)



Start Date


Close Date


Min. Goal
Max. Goal
Min. Investment


Security Type

Equity - Common

SEC Filing Type

RegCF    Open SEC Filing

Price Per Share


Pre-Money Valuation


Rolling Commitments ($USD)

Reporting Date


Days Remaining
% of Min. Goal
% of Max. Goal
Likelihood of Max
Avg. Daily Raise


# of Investors


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Year Founded



Beauty & Personal Care

Tech Sector


Camarillo, California

Chella specializes in eyebrow and eye makeup, as well as associated products. They’re a fast-growing brand in this market of “prestige” beauty products, and they’ve already been able to establish brand recognition and a reputation for high-quality items. So far, they have 3 million customers who have received a Chella Brow product, over 300 retail locations with Chella products in the U.S. and 12 other countries, an average rating of 9.2/10 on Amazon, and 100% YoY sales growth on Amazon. Now, they’re ready to take the next step to become the premier brand in this market and to expand and capitalize on the traction they’ve gained.
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Chella on StartEngine
Platform: StartEngine
Security Type: Equity - Common
Valuation: $16,000,000
Price per Share: $0.95

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