CHELLY

CHELLY

Closed: Jul. 2022

About this raise

CHELLY, with a valuation of $6 million, is raising funds on StartEngine. The company is bringing limoncello liqueur to the new generation with its award-winning recipe. The recipe of CHELLY merges the flavor of lemon liqueur with the texture and high octane of a grain neutral spirit making it highly versatile. CHELLY is perfect for shooting, sipping, or mixing with cocktails due to its smooth and flavorful taste profile. CHELLY has established a loyal customer base and won several awards. Nicolas Guerrieri and Roberto Guerrieri founded CHELLY in December 2021. The current crowdfunding campaign has a minimum target of $10,000 and a maximum target of $1,070,000. The campaign proceeds will be used to add more customers and products.

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Investment Overview

Invested this round: $70,613

Deal Terms

Total Commitments ($USD)

Platform
StartEngine
Start Date
02/18/2022
Close Date
07/28/2022
Min. Goal
$10,000
Max Goal
$1,070,000
Min. Investment

$250

Security Type

Equity - Common

Series

Pre-Seed

SEC Filing Type

RegCF    Open SEC Filing

Price Per Share

$1.00

Pre-Money Valuation

$6,000,000

Company & Team

Company

Year Founded
2021
Industry
Food, Beverage, & Restaurants
Tech Sector
Non-Tech
Distribution Model
B2B/B2C
Margin
Medium
Capital Intensity
Low
Location
Scottsdale, Arizona
Business Type
Life Style
Company Website
Visit Website

Team

Employees
9
Prior Founder Exits?
No
Founder Name
Nicolas Guerrieri
Title
CEO/CFO
Founder Name
Stuart Francis
Title
CRO

Financials

 Revenue
$9,751
 Monthly Burn
$1,981
 Runway
16 months
Gross Margin
3%

Summary Profit and Loss Statement

Most Recent Year Prior Year

Revenue

$9,751

$3,395

COGS

$9,441

$8,365

Tax

$0

$0

 

 

Net Income

$-23,767

$-29,504

Summary Balance Sheet

Most Recent Year Prior Year

Cash

$31,788

$3,623

Accounts Receivable

$60

$0

Total Assets

$32,648

$4,423

Short-Term Debt

$50,683

$13,703

Long-Term Debt

$14,604

$15,020

Total Liabilities

$65,287

$28,723

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Company Funding & Growth

Funding history

Close Date Platform Valuation Total Raised Security Type Status Reg Type
07/28/2022 StartEngine $6,000,000 $70,613 Equity - Common Funded RegCF
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Add to portfolio
CHELLY on StartEngine 2022
Platform: StartEngine
Security Type: Equity - Common
Valuation: $6,000,000
Price per Share: $1.00

Follow company

Follow CHELLY on StartEngine 2022

Buy CHELLY's Deal Report

Warning: according to the close date for this deal, CHELLY may no longer be accepting investments.

CHELLY Deal Report

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  • How our proprietary algorithm rates their current capital raise (1-5 stars)
  • Detailed price, market, team, differentiators, performance, and risk ratings
  • Whether CHELLY is undervalued or overvalued
  • Scores on the founding team and key personnel's background and expertise

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