Counter

Counter

Closed: Sep. 2022

About this raise

Counter, with a valuation of $6 million, is raising funds on Wefunder. The company provides affordable access to balanced macro meals that are available in the frozen food aisle at local retailers. The nutritional platform of Counter, Macrofy, creates meals for broad customer segments, all-day eating occasions, and multiple categories. Counter is bringing the first macro-balanced food brand into retail and pitching Costco and Sam’s Club this summer. Benn Manning founded Counter in July 2021. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $110,000. The campaign proceeds will be used for marketing and commercialization.

Expand

Investment Overview

Invested this round: $110,000

Deal Terms

Total Commitments

Platform
Wefunder
Start Date
08/12/2022
Close Date
09/07/2022
Min. Goal
$50,000
Max Goal
$110,000
Min. Investment

$100

Security Type

SAFE

Company Stage

Early Stage

SEC Filing Type

RegCF    Open SEC Filing

Valuation Cap

$6,000,000

Discount

0%

Company & Team

Company

Year Founded
2021
Industry
Food, Beverage, & Restaurants
Tech Sector
Foodtech
Distribution Model
B2C
Margin
Capital Intensity
Location
Centerton, Arkansas
Company Website
Visit Website

Team

Employees
2

Financials

 Revenue
$0
 Monthly Burn
$7,129
 Runway
24+ months

Summary Profit and Loss Statement

Most Recent Year Prior Year

Revenue

$0

$0

COGS

$0

$0

Tax

$0

$0

 

 

Net Income

$-85,551

$0

Summary Balance Sheet

Most Recent Year Prior Year

Cash

$962,284

$0

Accounts Receivable

$0

$0

Total Assets

$962,284

$0

Short-Term Debt

$2,835

$0

Long-Term Debt

$0

$0

Total Liabilities

$2,835

$0

Create a free account today to gain access to Kingscrowd analytics and financials.

Upgrade to gain access

Pay Monthly
Annually (2 months free)

Edge

$12.50 /month
billed annually
Free portfolio tracking, data-driven ratings, AI analysis and reports
Plan Includes:
Everything in Free, plus
Company specific Kingscrowd ratings and analyst reports
Deal explorer and side-by-side comparison
Startup exit and failure tracking
Startup market filters and historical industry data
Advanced company search ( with ratings)
Get Edge Annual
Already a member? Log in here.

Company Funding & Growth

Funding history

Close Date Platform Valuation Total Raised Security Type Status Reg Type
09/07/2022 Wefunder $6,000,000 $110,000 SAFE Funded RegCF
Create a free account today to gain access to Kingscrowd analytics.
Founders: enhance your startup's credibility on Kingscrowd. Create an account to claim this raise page.
Add to portfolio
Counter on Wefunder 2022
Platform: Wefunder
Security Type: SAFE
Valuation: $6,000,000

Follow company

Follow Counter on Wefunder 2022

Buy Counter's Deal Report

Warning: according to the close date for this deal, Counter may no longer be accepting investments.

Counter Deal Report

Get Kingscrowd's comprehensive report on Counter including:

  • How our proprietary algorithm rates their current capital raise (1-5 stars)
  • Detailed price, market, team, differentiators, performance, and risk ratings
  • Whether Counter is undervalued or overvalued
  • Scores on the founding team and key personnel's background and expertise

Buy the Counter deal report for only $10!

Email address:
Looking to buy more than one deal report? Get unlimited reports by upgrading to Edge