Crafty Elk, with a valuation of $7 million, is raising funds on Wefunder. The company makes organic and gluten-free hard juice cocktails. Crafty Elk’s cocktails are made using unique functional formulations and clean ingredients, including premium spirits, vegetable pulps, juice, prickly pear, goji berries, ginger, turmeric, and more. Six of the Crafty Elk formulations have been selling for over seven years, and three new tequila cocktails are in trial runs. Greg Gilliland founded Crafty Elk in January 2022. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $1.24 million. The campaign proceeds will be used for manufacturing goods, marketing, and human resources.