Who Should Be Interested:
Have you always wanted to know your DNA makeup? Are you interested in finding out your genetic history when it comes to hereditary diseases, health conditions, and traits? If you said yes, then investing in Dante Labs might be for you. They offer some of the most complete -- and affordable -- DNA tests on the market and can provide you with significant and deep genetic insights.

The Company:
The co-founders of Dante Labs came together in shared indignation about a woman being denied genetic testing -- despite a family history of a hereditary disease. Their response was to create this company and help people learn about their DNA and genetic history. Dante Labs analyzes 100% of your DNA for just $695, making it not only the most complete DNA tests available in the market, but one of the most affordable, too. They offer a variety of products and different prices, and all of them can provide consumers with hundreds of insights about hereditary diseases, health conditions, and traits. So far, Dante Labs has earned over $250,000 of revenue from DNA tests since their April 2017 launch, and 70% of their sales are from organic traffic. They’re partnering with leaders in genetics, including Illumina and BGI, as well as several European doctors and universities, and they’re a member of both the WeWork Labs accelerator and Amazon Launchpad.

The Bottom Line:
Knowing your family history isn’t just fun -- it’s important for your health, too. Dante Labs is making that knowledge accessible and affordable, and when you combine their technology with the co-founders experience in global genetics and e-commerce, you can see that Dante Labs is on its way to a genetic path to success.