KingsCrowd Education

Customer Acquisition Cost: What Is It and Why Is It So Important?

What is Customer Acquisition Cost?   Customer Acquisition Cost is the total cost associated with persuading a customer to buy a company’s products or services.   It includes all costs involved with customer research, marketing, and advertising: anything done to acquire a new customer. It is a critical business metric

Equity Crowdfunding: Opportunities For Entry And Exit

This is a Knight Contributor piece meaning it is written by a member of the KingsCrowd community. The opinions below do not reflect KingsCrowd’s, rather they represent that of the contributor. If interested becoming a contributor reach out to hello@kingscrowd.com.As I mentioned in my prior article, a 5% portfolio allocation

The Importance Of Heuristics In Startup Investing

What is Heuristics?Simply put, heuristics is a practical and creative approach – as opposed to a strictly logical and proven method – to learning or problem solving that is nevertheless effective in reaching a goal. Humans use heuristics all the time when the other commonly used methods are impossible or

CrowdCheck’s Sara Hanks On The Importance Of Legal Due Diligence

When investing in a startup one component of due diligence that many won’t even think to consider is legal due diligence. Such questions could include, “does this company actually exist?,” or “are any of the key stakeholders in the business bad actors?”In regards to legal compliance RegCF platforms like Wefunder

Equity Crowdfunding 102: Doing your Due Diligence

This is a Knight Contributor piece meaning it is written by a member of the KingsCrowd community. The opinions below do not reflect KingsCrowd’s, rather they represent that of the contributor. If interested becoming a contributor reach out to hello@kingscrowd.com.What do I look for in an Equity Crowdfunding Investment?Now that

The Value of Running A Regulation Crowdfunding Offering

Why Run a Regulation Crowdfunding Campaign?One of the most common questions I get from founders is “why run a Regulation Crowdfunding campaign vs. raise money through more conventional means?” My answer is basically twofold: Money and People.From a Money perspective, Regulation Crowdfunding allows you to raise more money, by tapping

Knight Post: Equity Crowdfunding 101

This piece is part of the KingsCrowd Knight Collection. Put simply, this is a crowd contribution. While we ensure it meets our general contributor guidelines we do not endorse this piece. Instead, we recognize that pieces like this add value to our investor community. If you have questions, be sure

3 Reasons Why Angel Investors Should Invest with Their Retirement Accounts

This guest post was originally featured on the Rocket Dollar blog. If interested in opening a self directed IRA with Rocket Dollar sign up here. Angel investors are often the lifeblood of early-stage and startup businesses. In addition to providing much-needed capital, angels also typically provide strategic insight, guidance and expertise