Eat The Frog Fitness

Eat The Frog Fitness

Closed: Nov. 2022

About this raise

Eat The Frog Fitness, with a valuation of $25 million, is raising funds on Wefunder. The boutique fitness studio combines the best of personal training and group fitness with AI technology. The training provided by Eat The Frog Fitness is elite-level, convenient, affordable, and super personal. Eat The Frog Fitness has 35 studios across the US and Canada and has minimal membership turnover with only 5% attrition. Bryan Clay and Joe Culver founded Eat The Frog Fitness in January 2019. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $250,000. The campaign proceeds will be used for PR campaigns, technology infrastructure and support, hiring, and marketing.

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Investment Overview

Invested this round: $130,925

Deal Terms

Total Commitments

Platform
Wefunder
Start Date
07/11/2022
Close Date
11/30/2022
Min. Goal
$50,000
Max Goal
$250,000
Min. Investment

$250

Security Type

SAFE

Company Stage

Growth Stage

SEC Filing Type

RegCF    Open SEC Filing

Early Bird Val. Cap

$20,000,000

Valuation Cap

$25,000,000

Discount

20%

Company & Team

Company

Year Founded
2019
Industry
Fitness & Wellness
Tech Sector
HealthTech
Distribution Model
B2B
Margin
High
Capital Intensity
High
Location
Issaquah, Washington
Business Type
Growth
Company Website
Visit Website

Team

Employees
8
Prior Founder Exits?
No
Founder Name
Bryan Clay
Title
Chief Business Officer
Founder Name
Joe Culver
Title
CEO

Financials

 Revenue +36% YoY
$1,772,271
 Monthly Burn
Profitable
 Cash on Hand
$548,718
 Gross Margin
90%

Summary Profit and Loss Statement

Most Recent Year Prior Year

Revenue

$1,772,271

$1,300,993

COGS

$177,976

$124,646

Tax

$18,290

$14,474

 

 

Net Income

$96,130

$-1,413,959

Summary Balance Sheet

Most Recent Year Prior Year

Cash

$548,718

$362,880

Accounts Receivable

$139,690

$149,227

Total Assets

$1,898,918

$1,583,766

Short-Term Debt

$1,688,240

$1,730,297

Long-Term Debt

$5,265,434

$4,532,112

Total Liabilities

$6,953,674

$6,262,409

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Company Funding & Growth

Funding history

Total Prior Capital Raised
$2,000,000
VC Backed?
No
Close Date Platform Valuation Total Raised Security Type Status Reg Type
11/30/2022 Wefunder $25,000,000 $130,925 SAFE Funded RegCF
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Eat The Frog Fitness on Wefunder 2022
Platform: Wefunder
Security Type: SAFE
Valuation: $25,000,000

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