Ellison Eyewear

Early Stage

Solving your lost glasses problem while bringing back true craftsmanship.


Raised to Date: Raised: $72,150

Aggregate Commitments $



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Chicago, Illinois


Consumer Products, Goods & Services

Tech Sector

When your future is bright, you need shades. Luckily, there’s a company out there who has just what you’re looking for.

Ellison Eyewear provides designer-quality sunglasses and non-designer prices, and they’re changing the game when it comes to raising capital and building a company. They’re disrupting the eyewear industry (which is expected to hit $140 billion by 2020) by offering stylish sunglasses at affordable rates, while also providing lifetime ClubEllison membership insurance for lost, stolen, or broken sunglasses. Each pair of Ellison sunglasses has CR-39 Polarized lenses, is handcrafted in a family-owned workshop in Greece, and uses only the finest Italian materials. They also offer a BlueTech line that protects against 99% of harmful UVB and UVA light. As if that wasn’t enough, Ellison promotes social justice around the world, too. NBD.

This is their second Republic campaign, and they were fully funded within one hour. Considering their first campaign on Republic raised nearly four times their initial goal and resulted in a 50% increase of ClubEllison members, that shouldn’t really come as a surprise. Recently, 70% of their new collection sold out within 90 days of launching, they’ve had 260% YoY growth for three consecutive years, and they’ve opened 60 global brick-and-mortar stores. To top it off, they’re 2017 sales are expected to reach $475,000, they’ve become the exclusive eyewear brand for ALLMarcus Lemonis Fashion Group retail stores, and they’ve been seen on celebrities like Waka Flaka, The Fray, and Kendall Jenner.

Ellison also believes in an “eye for an eye,” and with every pair of sunglasses sold, they either provide glasses to children, build vision centers, or train eye care personnel for communities in need. To date, they’ve restored eyesight to over 3,500 people, built 40 homes in Nicaragua, and aided the Syrian refugee crisis in Greece.

Ellison is proving that premium craftsmanship products can thrive while giving back to communities. Their mission isn’t just to design high-quality sunglasses -- they want to provide high-quality lives for people, too. And they’re making that mission come true -- one pair of sleek shades at a time.

“Who Should Be Interested in This Offer:”
Are you someone who loves designer shades but hates the cost of losing them? Do you like supporting companies that support social justice around the world? If you said yes, then Ellison Eyewear might be worth eyeing. Their passion and dedication to giving back to communities, while providing designer-quality, affordable shades to clients (and also offering insurance for loss, damage, or theft), could be the stylish sunglass solution -- and investment -- you’ve been looking for.
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Ellison Eyewear on Republic
Platform: Republic
Security Type: SAFE
Valuation: $8,000,000

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