Raising $1M through equity crowdfunding is possible—if you’ve got the right systems in place. In this exclusive webinar, you’ll hear from Tyler Leber, a serial entrepreneur and co-founder of Coconut, a premium offshore staffing agency helping founders scale remote teams and reclaim their time.
We’ll dive into the step-by-step playbook Tyler uses to help 7+ figure founders scale smarter, build GTM engines, and automate investor outreach. If you’re planning a raise or already in the middle of one, this webinar will give you clear, actionable insights to fuel your campaign and free up your time.
What You’ll Learn:
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How to prepare your business and brand for a $1M equity crowdfunding round
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Proven go-to-market strategies that boost campaign visibility and conversions
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How to automate investor outreach and delegate lead generation with offshore talent
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Tools and frameworks to systemize growth and avoid founder burnout
Special Guest: Tyler Leber, Co-Founder of Coconut
Tyler Leber is the co-founder of Venture Validator (acquired), Coconut (a premium offshore staffing agency), and Highline, a founder-exclusive community. A repeat founder and operator, Tyler now helps 7+ figure companies scale smarter with flexible, remote teams that cost 50% less than U.S.-based hires.
He’s passionate about helping founders eliminate the overwhelm of growth by implementing systems, automating operations, and accelerating capital raises.
Navigating the complexities of raising capital through equity crowdfunding can be overwhelming for startup founders. In this Kingscrowd webinar, Chris Lustrino, founder and CEO of Kingscrowd, and Tyler Leber, co-founder of Coconut, discuss essential strategies founders need to efficiently manage equity crowdfunding campaigns, scale smarter, and raise funds faster.
Q&A Highlights:
Q: What tasks can a virtual assistant (VA) handle to support my equity crowdfunding raise?
A (Tyler Leber): A VA can assist with investor outreach, scheduling meetings, drafting investor updates, CRM management, social media management, LinkedIn outreach, video editing, graphic design, and personalized investor research. Essentially, they handle all the repetitive and administrative tasks, freeing you to focus on strategic efforts and investor relationships.
Q: How frequently should I communicate with potential investors during my crowdfunding campaign?
A (Chris Lustrino): Communication should be frequent and structured. Aim for at least one update per week, increasing to multiple updates per week as your campaign nears its end. In the final weeks, daily updates help significantly boost conversions, especially from followers who wait until the last minute to invest.
Q: What are effective outreach strategies to attract investors?
A (Chris Lustrino): Highly targeted outreach, especially on platforms like LinkedIn, is effective. Reach out directly to investors whose profiles align with your startup’s industry or vision. Also, consider leveraging email lists, hosting webinars, and attending or hosting in-person investor meetups.
Q: How important is personalized outreach during investor meetings?
A (Tyler Leber): Very important. Personalizing interactions based on thorough investor research dramatically improves engagement and trust. Using tools like ChatGPT to create psychographic profiles and personalize discussions based on investors’ interests and past investments significantly boosts your credibility and likelihood of investment.
Q: If I don’t have an existing network, can I still successfully crowdfund?
A (Chris Lustrino): Absolutely, but set realistic expectations. Focus initially on smaller raises by reaching out broadly to personal connections—friends, family, colleagues, and acquaintances who can invest smaller amounts. This helps build initial momentum, enabling larger raises as your network and credibility grow.
Q: What valuation should I set for my startup in an equity crowdfunding campaign?
A (Chris Lustrino): Valuation depends significantly on your stage and traction. Pre-revenue tech startups often fall between $2.5 to $5 million valuations, while companies with substantial revenue can leverage multiples around 8-10x their revenue, depending on their industry. SMBs or non-tech ventures typically start valuations much lower, between $1 million and $2 million.
Q: Are there risks or blind spots in hiring a virtual assistant?
A (Tyler Leber): Yes, primarily ensuring you find the right match. It’s crucial to clearly outline your tasks, be aware of your needs, and choose someone whose skills complement your working style. Also, ensure you have enough delegated work to justify hiring a VA, as the minimum is usually around 20 hours per week.
This webinar provided actionable insights, emphasizing the power of preparation, structured communication, leveraging resources like virtual assistants, and meticulous relationship management to maximize the effectiveness of your equity crowdfunding campaign.