Flower Turbines Founder Daniel Farb on Bringing Beauty and Energy Together

Flower Turbines has multiple innovations and an ambition to be a major global renewable energy player. We offer several sizes of wind turbines for grid and off grid and charging stations using our turbines as infrastructure for electric mobility.

I was always a nature lover. I’ve done lots of outdoor sports so I have a feel for the environment. Also, as I grew up, my father was one of the authors of multiple articles and books that had a major impact on the environmental movement in the U.S. My feel for the environment and my desire to do something significant for ecology and my love of creative innovation all came together. Of course, I believed that I was on to something special in technology and that I had a potential gigacorn on my hands.

I believe that no small wind company comes close to us — not just in one thing, but in multiple areas put together: aerodynamics, electronics, beauty, bird-friendliness, low starting speed, durability, and low noise. So I see the competition from the price of solar and grid power. However, solar is not fully a competitor, as the combination of solar and wind works very well. We do have a leg up on solar in one respect: Our cluster effect has tested amazingly well. Each turbine we add to a line makes all the others perform better. Solar panels don’t do that. At some point, buying enough of our turbines in a row increases the power so much that it becomes more cost-effective than solar. So far, we see that every four turbines we cluster doubles the power output, so it’s like having eight turbines.

We are also making a variant of our turbine that is very cheap to make for cost-sensitive markets.

We started sales earlier in Europe. There, the main problem is not persuading customers but being able to deliver with all the COVID problems and supply chain issues. I feel that it is getting better. A lot want the image in addition to the electricity, and we are the only turbines where energy meets art. As we expand, we will drive down manufacturing costs; we already are. Then the products become more attractive to those looking for a purely financial return. We are about to launch seriously in the U.S., and we will see!

A lot of patents. Setting up a team, equipment, and inventory in the U.S. market. Increasing our team overall. New product variants. 

Sales in the EU are higher in the first quarter of 2023 than in 2022 and we have reduced expenses substantially so that I expect profitability in the EU later in 2023. The U.S. may take a year or two to follow the same path. And we have started the process of manufacturing some of our own electronics.

Scaling up in the U.S. and EU. Making partnerships in India and China. Having more than 20 patents in multiple countries. Achieving mass production and putting our wind turbine electronics innovations into effect.