With the emergence of the metaverse and virtual reality (VR), experiencing the world doesn’t have to be limited by geographic location. Virtual and augmented reality have enabled more people to take part in entertainment. Many locations offer virtual tours, zoos, and even immersive safari experiences.
Light Art VR is an entertainment technology company that brings Islamic VR content to the Muslim commutnies in malls, museums, organizations, and more. Light Art VR provides a full-service solution through VR headsets, adventure chairs, dome theaters, and customized content. We reached out to CEO and co-founder Muhammad Bayazid to learn more about the team’s origins and how deeply Light Art VR touches its audience.
Note: This interview was conducted over phone and email. It has been lightly edited for clarity and length.
In your own words, how would you describe light art vr?
We are creating a location-based VR motion ride and focusing on entertainment for the Muslim market around the world. We create fun and emotional experiences that feel real and relevant to our audiences.
What inspired you to take the leap and start this company?
When I tried VR for the first time in 2015, I immediately fell under the spell. I’ve been in the filmmaking industry for about 20 years, and I can say with conviction that VR takes filmmaking into a completely different realm. You are not merely watching a movie – you are inside the movie.
Mixing the magic of VR with motion and other special effects like scent, wind, and vibration can create unforgettable experiences.
Who is on your team and how did you come together?
My life partner, Samah Safi, and I are award-winning filmmakers. We worked together for more than a decade as directors, producers, and writers and have the same vision. It was only natural to work together on this new venture. Our CFO, Fahim Aref, and I are close friends and partners in several projects. He has such a unique perspective on business, finance, and technology, and I couldn’t find a better partner that adds so much value and helps expand our vision and take it to a completely new level.
How is light art vr transforming the islamic entertainment industry?
It is not common to see these two words together: “Islamic” and “entertainment.” We have an untapped market of 1.8 billion Muslims that are waiting to be entertained with tailored experiences that feel relevant to them and close to their hearts, and that’s exactly what we are offering.
What does the competitive landscape look like, and how do you differentiate?
The mainstream competition is cut-throat. However, when it comes to Islamic content with motion platforms and VR, it is practically non-existent. Even if there is no competition for now, I am pretty sure it will eventually come, and that would be healthy, so we won’t get lazy. For now, we are focusing all our efforts on creating top-quality 8K photorealistic rides on par with what Disneyland or Universal Studios attractions look like.
How do you intend to use the money you raise this round to scale the business?
We will produce more intellectual properties (IPs), grow our team, and participate in business-to-business tradeshows in the Muslim world to secure the right partners in each region.
What do you want potential investors to know about you and/or your company?
We are very passionate about what we do, and we believe we are very good at it. You can see that in the reactions of our audience. When was the last time you saw people wiping their tears out of joy after a six-to-eight-minute ride? We see this everyday at our locations, and it means the world to us.
As you think about the business 5-10 years down the road, how do you see the company growing?
- We will keep on growing our IP library. Each ride means more returning customers and revenue.
- We will create more custom merchandise stock-keeping units.
- We will open several big locations in major Muslim cities.
- We will create more custom content for government agencies, such as ministries of tourism. This is an important bonus source of revenue to our company.
- We will develop new products, such as interactive VR experiences.
What do you see exit opportunities for investors looking like?
We just had a meeting with a public investment fund in one of the richest Muslim countries, and they showed interest in what we are doing. We are already a profitable company with top-quality productions that hit home to many Muslims. We can see several exit possibilities once our company becomes a household name in Islamic entertainment.
We look forward to seeing where Muhammad and his team take the company. Light Art VR is currently raising on Wefunder.
About: Léa Bouhelier-Gautreau
Léa is passionate about impact investing and sustainability. Prior to KingsCrowd, she worked for Stanford’s accelerator, StartX, helping to select the most promising entrepreneurs. She also led the first award-winning study on the Malawian startup ecosystem. In her free-time, she volunteers to help entrepreneurs in Cameroon, Brazil and Colombia. Léa holds a degree in Anthropology from France and is currently enrolled in the UC Davis MBA program.