Genomic Expression
Genomic Expression, with a valuation of $50 million, is raising funds on StartEngine. The company is revolutionizing cancer treatment with its unique RNA platform. Genomic Expression’s technology, OneRNA, enables individualized treatment for patients with breast and ovarian cancer and has the potential to transform the future of cancer therapy and drug development. The company has received CLIA certification and has generated $4.5 million in lifetime revenues. Gitte Pedersen and Morten Lorentz Pedersen founded Genomic Expression in July 2009. The current crowdfunding campaign has a minimum target of $15,000 and a maximum target of $1.24 million. The campaign proceeds will be used for sales and marketing, research and development, company employment, and working capital.
Investment Overview
Raised: $94,967
Deal Terms
Company & Team
Company
- Year Founded
- 2009
- Industry
- Healthcare & Pharmaceuticals
- Tech Sector
- Distribution Model
- B2B
- Margin
- High
- Capital Intensity
- High
Financials
- Revenue -55.5% YoY
- $608,380
- Monthly Burn
- $15,000
-
Runway
- 1.5 months
- Gross Margin
- 61%
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Synopsis
Genomic Expression is a healthcare company focused on revolutionizing cancer treatment through its RNA-based platform, OneRNA. The company's technology offers individualized treatment options for patients with breast and ovarian cancer. The primary customers of Genomic Expression are healthcare providers and institutions involved in cancer diagnostics and treatment.
The problem Genomic Expression addresses is the lack of personalized treatment options for cancer patients. Traditional cancer treatments often follow a one-size-fits-all approach, which can be ineffective and lead to unnecessary side effects. This issue is particularly critical in complex cancers like breast and ovarian cancer, where treatment efficacy can vary significantly between patients.
Genomic Expression's solution is its OneRNA platform, which enables personalized cancer treatment by analyzing RNA to identify the most effective therapy for each patient. This approach aims to improve treatment outcomes and reduce the trial-and-error process commonly associated with cancer therapy medications. The company has received CLIA certification, allowing it to use OneRNA as a diagnostic tool for treatment navigation.
Price
Genomic Expression is raising funds through a Convertible Note. The terms of this note include a valuation cap of $50 million and a discount rate of 20%. Additionally, the Convertible Note offers an 8% interest rate, which accrues until the note converts into equity at the next qualified financing round.
Investing through a Convertible Note provides certain advantages, such as the ability to convert into equity at a discounted rate compared to future investors. The valuation cap sets a maximum price at which the note will convert, offering potential upside if the company's valuation increases significantly. The 8% interest rate provides additional value by compensating investors for the time their capital is tied up before conversion.
For investors seeking a 10X return, Genomic Expression would need to achieve a post-exit valuation of approximately $500 million, not accounting for dilution. Given the company's current revenue of $608k and a revenue multiple of 82.2x, achieving this level of return would likely require substantial growth in both revenue and market penetration.
To reach a $500 million valuation, Genomic Expression would need to scale its operations significantly, expanding its customer base and increasing its revenue. Assuming the revenue multiple remains constant, the company would need to achieve annual revenue of approximately $6.1 million. This growth would necessitate successful execution of sales and marketing strategies, continued innovation in its RNA platform, and potentially new product offerings.
High revenue multiples like 82.2x suggest that the current deal may be overvalued, especially given the company's pre-profit status and recent decline in annual revenue growth. Investors should weigh these factors against the potential upside of Genomic Expression's technology and market opportunity.
Market
The U.S. cancer diagnostics market is valued at approximately $37.2 billion and is projected to grow at an annual rate of 8.6%. Several key market drivers and trends influence this growth, including the increasing prevalence of cancer, advancements in diagnostic technologies, and a growing emphasis on personalized medicine.
One significant market driver is the rising incidence of cancer, which creates a continuous demand for effective diagnostic solutions. As the population ages and lifestyle-related risk factors increase, the need for accurate and early cancer detection becomes more critical. This trend positively impacts companies like Genomic Expression that offer advanced diagnostic tools.
Advancements in technology, particularly in the field of genomics and precision medicine, also drive market growth. These technological innovations enable more accurate and individualized approaches to cancer treatment. Genomic Expression's OneRNA platform aligns with this trend by providing personalized treatment recommendations based on RNA analysis, potentially improving treatment outcomes and reducing unnecessary side effects.
However, the market is highly competitive, with numerous established players and new entrants vying for market share. This competitive landscape could pose challenges for Genomic Expression in gaining and retaining customers. Additionally, the regulatory environment in healthcare can impact market dynamics, requiring companies to navigate stringent compliance standards.
Team
Genomic Expression is led by Gitte Pederson (CEO), who previously served as Marketing Manager of Novo Nordisk and Founder of Proximity Venture Advisors. She holds an engineering degree from Technical University of Denmark.
Morten Pederson (CSO) holds a PhD in Genetics from University of Copenhagen. He previously served as a Research and Development Scientist at Rigshispitalet where he researched genomic imprinting. He also served as a Chemist at TAG Copenhagen and a Technology Expert for the European Commission.
Differentiation
Genomic Expression faces competition from several established players in the cancer diagnostics market. Two notable competitors include Foundation Medicine and Guardant Health. Both companies have established themselves as leaders in the field of precision oncology diagnostics.
Foundation Medicine offers comprehensive genomic profiling solutions for cancer patients. The company is larger in size compared to Genomic Expression, with a well-established market presence and a broad range of diagnostic tests. Foundation Medicine's products are known for their high quality and extensive clinical validation. In terms of pricing, Foundation Medicine's tests are generally positioned at the higher end of the market, reflecting their comprehensive nature and robust data support.
Guardant Health specializes in liquid biopsy tests for cancer diagnostics. Like Foundation Medicine, Guardant Health is a larger company with a significant market presence. Guardant Health's products focus on non-invasive testing, providing a less invasive alternative to traditional tissue biopsies. The company's pricing is competitive, and its tests are widely recognized for their accuracy and convenience.
Compared to these competitors, Genomic Expression's OneRNA platform offers a unique approach by focusing on RNA analysis to provide personalized treatment recommendations. While Foundation Medicine and Guardant Health primarily focus on DNA-based diagnostics, Genomic Expression's emphasis on RNA sets it apart. However, Genomic Expression is smaller in size and less established in the market, which may impact its ability to compete on the same scale.
Performance
Genomic Expression has faced challenges in its recent financial performance. The company reported a significant year-over-year revenue decline, with annual revenue dropping from $1.37 million to $608k, a decrease of approximately 55.5%. This substantial drop raises questions about the company's ability to maintain and grow its revenue stream.
The most recent monthly burn rate stands at $15k, while the most recent cash on hand is $22k. This indicates a limited operational runway of less than two months without additional funding. The low cash reserves highlight the urgency for the current fundraising round to sustain operations and support growth initiatives.
Despite these challenges, Genomic Expression has achieved some milestones. The company has generated $4.5 million in lifetime revenues and received CLIA certification, allowing it to use its OneRNA platform as a diagnostic tool for treatment navigation. These achievements demonstrate some traction and validation within the healthcare industry.
Risk
Investing in Genomic Expression carries several specific risks. One prominent risk is the company's high revenue multiple of 82.2x. This suggests that the current valuation may be overestimated, especially given the company's status as pre-profit and its recent decline in annual revenue. This high multiple could indicate that the investment terms are not favorable, as the company will need significant revenue growth to justify its valuation.
Genomic Expression reported a substantial year-over-year revenue drop, with annual revenue decreasing from $1.37 million to $608k, representing a decline of around 55.5%. This decline raises concerns about the company's ability to sustain and grow its revenue base. Potential investors should consider whether this decrease is a temporary setback or indicative of larger operational or market challenges.
The company also faces a low runway, with cash on hand of $22k and a monthly burn rate of $15k. This gives Genomic Expression less than two months of operational runway without additional funding. The limited runway increases the urgency for the current fundraising round and poses a risk to the company's ability to continue operations and execute its growth strategy without interruption.
The likelihood of facing legal issues is another risk factor. While there are no current lawsuits, the high regulatory environment in the healthcare and pharmaceutical industry can expose the company to potential legal challenges. Compliance with stringent regulations is crucial, and any failure to adhere to these standards could result in fines or operational disruptions.
Bullish Outlook
Several factors contribute to a bullish outlook for Genomic Expression. One of the key positive aspects is the substantial market opportunity in the U.S. cancer diagnostics sector, valued at $37.2 billion and growing at an annual rate of 8.6%. This expanding market provides a strong foundation for the company's potential growth.
Genomic Expression's unique strength lies in its OneRNA platform, which focuses on RNA-based personalized cancer treatment. This differentiates it from competitors who primarily offer DNA-based diagnostics. The company's emphasis on RNA analysis aligns well with the emerging trend towards precision medicine, positioning Genomic Expression to capitalize on this shift in the healthcare industry.
Genomic Expression has achieved notable milestones, including generating $4.5 million in lifetime revenues and receiving CLIA certification for its OneRNA platform. These accomplishments demonstrate the company's capability to deliver value and gain industry validation. Additionally, the company's partnerships with notable investors such as Biogen, Harvard Business School Alumni Angel Association, Pipeline Angels, and Investors Circle provide credibility and potential support for future endeavors.
Growth drivers for Genomic Expression include leveraging emerging trends in precision medicine and expanding the applicability of the OneRNA platform to additional cancer types. The company's focus on personalized treatment aligns with the increasing demand for tailored healthcare solutions, which could drive significant market adoption. Additionally, expanding into new markets and forming strategic partnerships could further enhance growth prospects.
Bearish Outlook
Several factors contribute to a bearish outlook for Genomic Expression. One significant concern is the company's recent revenue decline, dropping from $1.37 million to $608k, which raises doubts about its ability to sustain and grow its revenue base. This substantial decrease, coupled with a high revenue multiple of 82.2x, suggests that the current valuation may be overestimated, making the investment terms less favorable compared to industry benchmarks.
The competitive landscape in cancer diagnostics is another challenge. Genomic Expression faces strong competition from established players like Foundation Medicine and Guardant Health, which have larger market presences and broader product offerings. Genomic Expression's smaller size and limited market penetration may hinder its ability to compete effectively and gain significant market share.
Financial concerns also add to the bearish outlook. The company has a low cash runway, with only $22k on hand and a monthly burn rate of $15k, indicating less than two months of operational runway without additional funding. This financial strain increases the urgency for the current fundraising round and poses a risk to the company's ability to continue operations and execute its growth strategy.
Technological and regulatory hurdles further inhibit growth. The highly regulated nature of the healthcare industry requires strict compliance with standards, and any failure to meet these regulations could result in legal issues and operational disruptions. Additionally, the reliance on the OneRNA platform introduces operational risks; any setbacks in its development or efficacy could significantly impact the company's ability to attract and retain customers.
Executive Summary
Genomic Expression is a healthcare company specializing in RNA-based cancer diagnostics. Its core product, the OneRNA platform, offers personalized treatment recommendations for breast and ovarian cancer patients. The primary customers are healthcare providers and institutions involved in cancer diagnostics and treatment.
The company is raising funds through a Convertible Note with a valuation cap of $50 million, a 20% discount, and an 8% interest rate. Genomic Expression's financial performance has been challenging, with a significant revenue drop from $1.37 million to $608k, and a high revenue multiple of 82.2x. The company's most recent monthly burn rate is $15k, with cash on hand of $22k, indicating less than two months of operational runway.
The U.S. cancer diagnostics market, valued at $37.2 billion and growing at 8.6% annually, offers substantial opportunities. Key market drivers include the increasing prevalence of cancer and advancements in diagnostic technologies. Genomic Expression's RNA-based approach differentiates it from competitors like Foundation Medicine and Guardant Health, which focus primarily on DNA-based diagnostics. However, the company is smaller and less established, which may impact its ability to compete on the same scale.
On the bullish side, Genomic Expression's focus on personalized cancer treatment aligns with market trends towards precision medicine. The company's unique RNA-based platform offers a distinct value proposition. Additionally, the high market growth rate and increasing demand for cancer diagnostics present favorable conditions for expansion.
On the bearish side, the high revenue multiple and recent revenue decline raise concerns about the company's valuation and financial health. The limited cash runway and competitive landscape also pose significant risks. The company's smaller size and market presence may further challenge its ability to scale and compete effectively.
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Company Funding & Growth
Funding history
- Total Prior Capital Raised
- $205,000
- Grants
- $6,500,000
- VC Backed?
- Yes
Close Date | Platform | Valuation | Total Raised | Security Type | Status | Reg Type |
---|---|---|---|---|---|---|
01/06/2025 | StartEngine | $50,000,000 | $94,967 | Convertible Note | Active | RegCF |