Ghost Flower (2020)

Ghost Flower (2020)

Closed: Oct. 2020

About this raise

Ghost Flower, with a pre-money valuation of $1.5 million, is raising funds on Wefunder. It is an activewear company that combines fashion with science by integrating the body’s energy network into the designs. The styles suit all body shapes and help to unblock pain and reenergize the body. Ghost Flower was founded by Susan Peebler and has raised over $900,000 since its founding. The current crowdfunding campaign of the company has a minimum target of $50,001 and a maximum target of $400,000. The funds will be used for digital marketing, contract fitting and production management, and designing the fall/winter collection. Ghost Flower has high customer satisfaction and reported year-over-year growth of 170% in 2020, even during the pandemic.

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Investment Overview

Invested this round: $275,006

Deal Terms

Total Commitments

Platform
Wefunder
Start Date
06/30/2020
Close Date
10/09/2020
Min. Goal
$50,000
Max Goal
$400,000
Min. Investment

$100

Security Type

Equity - Preferred

Series

Seed

SEC Filing Type

RegCF    Open SEC Filing

Price Per Share

$0.70

Pre-Money Valuation

$1,500,000

Company & Team

Company

Year Founded
2016
Industry
Apparel & Fashion
Tech Sector
FashionTech
Distribution Model
B2C
Margin
High
Capital Intensity
Low
Location
Houston, Texas
Business Type
Life Style
Company Website
Visit Website

Team

Employees
2
Founder Name
Bonnie Crotzer
Title
Vice President
Founder Name
Susan Peebler
Title
CEO
Founder Name
Kaita Mrazek
Title
Director of Brand Education & Director of Ambassador Program
Founder Name
Robert Peebler
Title
Executive chairman

Financials

 Revenue -42% YoY
$70,314
 Monthly Burn
$31,842
 Runway
1.5 months

Summary Profit and Loss Statement

Most Recent Year Prior Year

Revenue

$70,314

$122,901

COGS

$108,667

$139,216

Tax

$800

$800

 

 

Net Income

$-382,106

$-1,067,899

Summary Balance Sheet

Most Recent Year Prior Year

Cash

$49,253

$11,003

Accounts Receivable

$0

$0

Total Assets

$353,172

$392,086

Short-Term Debt

$43,768

$39,697

Long-Term Debt

$0

$319,000

Total Liabilities

$43,768

$358,697

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Company Funding & Growth

Funding history

Close Date Platform Valuation Total Raised Security Type Status Reg Type
08/06/2021 Wefunder $2,996,270 $0 Equity - Preferred Not Funded RegCF
10/09/2020 Wefunder $1,500,000 $275,006 Equity - Preferred Funded RegCF
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Growth Charts

Revenue History

Note: Revenue data points reflect the latest of either the most recent fiscal year's financials, or updated revenues directly from the founder, at each raise's close date.

Valuation History

Price per Share History

Note: Share prices shown in earlier rounds may not be indicative of any stock splits.

Employee History

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Ghost Flower on Wefunder
Platform: Wefunder
Security Type: Equity - Preferred
Valuation: $1,500,000
Price per Share: $0.70

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