GoodWag

GoodWag

Closed: Oct. 2024

About this raise: GoodWag, with a valuation of $3 million, is raising funds on StartEngine. The company provides a convenient and environment-friendly solution to pet waste. GoodWag’s flagship product, PooPail, is a two-in-one system that helps pick up and store pet waste. PooPail is durable and user-friendly, and has sold over 13,400 units to date and generated $1.5 million in lifetime sales. Sandy Stinson founded GoodWag in January 2020. The current crowdfunding round has a minimum goal of $10,000 and a maximum goal of $1.24 million. The campaign proceeds will be used for debt elimination, research and development, marketing, company employment, and cash reserves.

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Investment Overview

Invested this round: $28,575

Deal Terms

Total Commitments ($USD)

Platform
StartEngine
Start Date
07/25/2024
Close Date
10/24/2024
Min. Goal
$10,000
Max. Goal
$1,235,000
Min. Investment

$250

Security Type

Equity - Common

Series

Seed

SEC Filing Type

RegCF    Open SEC Filing

Price Per Share

$1.00

Pre-Money Valuation

$3,000,000

Company & Team

Company

Year Founded
2020
Industry
Pet Health, Food, and Services
Tech Sector
Non-Tech
Distribution Model
B2C
Margin
Low
Capital Intensity
Low
Location
Santa Barbara, California
Business Type
Growth
Company Website
Visit Website

Team

Employees
3
Prior Founder Exits?
No
Founder Name
Sandy Stinson
Title
CEO

Financials

as of July 5, 2024
 Revenue
$625,702
 Monthly Burn
$30,102
 Runway
1.5 months
Gross Margin
17%

Summary Profit and Loss Statement

FY 2023 FY 2022

Revenue

$625,702

$2,330

COGS

$521,961

$148,471

Tax

$0

$0

 

 

Net Income

$-361,225

$-299,601

Summary Balance Sheet

FY 2023 FY 2022

Cash

$12,818

$6,003

Accounts Receivable

$0

$0

Total Assets

$299,512

$247,018

Short-Term Debt

$416,219

$60,207

Long-Term Debt

$922,768

$871,301

Total Liabilities

$1,338,987

$931,508

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Company Funding & Growth

Funding history

Total Prior Capital Raised
$0
VC Backed?
No
Close Date Platform Valuation Total Raised Security Type Status Reg Type
10/24/2024 StartEngine $3,000,000 $28,575 Equity - Common Funded RegCF
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Add to portfolio
GoodWag on StartEngine 2024
Platform: StartEngine
Security Type: Equity - Common
Valuation: $3,000,000
Price per Share: $1.00

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Follow GoodWag on StartEngine 2024

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Warning: according to the close date for this deal, GoodWag may no longer be accepting investments.

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