GreenChoice
About this raise
GreenChoice, with a valuation of $6 million, is raising funds on Wefunder. The company has developed a grocery marketplace that sells nutritious and sustainable food products. The products on GreenChoice are climate-positive and suitable for conscious customers with dietary needs. GreenChoice has a database of over 360,000 grocery products and more than 40,000 organic monthly users with 18% month-over-month growth. Galen Karlan-Mason founded GreenChoice in March 2018. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $250,000. The campaign proceeds will be used for retaining the current team, hiring, marketing, servers, CRM, and office SaaS.
Investment Overview
Invested : $101,833
Deal Terms
Total Commitments
- Platform
- Wefunder
- Start Date
- 01/24/2022
- Close Date
- 07/31/2022
$50,000
$250,000
$100
Convertible Note
Seed
RegCF
$5,000,000
$6,000,000
20%
Company & Team
Company
- Year Founded
- 2018
- Industry
- Food, Beverage, & Restaurants
- Tech Sector
- Distribution Model
- B2B/B2C
- Margin
- Low
- Capital Intensity
- Low
Upgrade to gain access
-
$12.50 /month
billed annually - Free portfolio tracking, data-driven ratings, AI analysis and reports
- Plan Includes:
- Everything in Free, plus
- Company specific
Kingscrowd ratings and analyst reports
- Deal explorer and side-by-side comparison
- Startup exit and failure tracking
- Startup market filters and historical industry data
- Advanced company search ( with ratings)
- Get Edge Annual
Edge
Ratings 
Company Funding & Growth
Funding history
- Total Prior Capital Raised
- $740,500
- VC Backed?
- Yes
| Close Date | Platform | Valuation | Total Raised | Security Type | Status | Reg Type |
|---|---|---|---|---|---|---|
| 07/31/2022 | Wefunder | $6,000,000 | $101,833 | Convertible Note | Funded | RegCF |
Founder Interview
GreenChoice Founder Galen Karlan-Mason Discusses Transparency in Groceries
The United States is home to a diversity of special dietary needs due to various health conditions, personal values, cultures, and more. While grocery store shelves have an abundance of choices, finding food that fits specific needs can be frustrating and time consuming. When shopping at the grocery, 32 million Americans need to account for food allergies, and 9.7 million vegans have to scrutinize labels to avoid meat and animal products.GreenChoice created a customizable mobile app that tells users exactly how a food product matches their needs and values with just a quick scan. The company is now working on an online grocery store with eco-conscious shipping. We reached out to founder and CEO Galen Karlan-Mason to learn more about the GreenChoice team's personal connection to food and who the company will hire next.
Note: This interview was conducted over phone and email. It has been lightly edited for clarity and length.