GreenChoice
Climate-positive grocery marketplace for conscious consumers with dietary needs
Overview
Raised: $101,833
Total Commitments ($USD)
Wefunder
01/24/2022
07/31/2022
$100
Convertible Note
Seed
RegCF
$5,000,000
$6,000,000
20%
Rolling Commitments ($USD)
07/31/2022
$542
53
2018
Food, Beverage, & Restaurants
MarketplaceTech
B2B/B2C
Low
Low
Summary Profit and Loss Statement
| Most Recent Year | Prior Year | |
|---|---|---|
|
Revenue |
$303 |
$0 |
|
COGS |
$1,609 |
$1,048 |
|
Tax |
$2,672 |
$4,342 |
| ||
| ||
|
Net Income |
$-197,874 |
$-151,619 |
Summary Balance Sheet
| Most Recent Year | Prior Year | |
|---|---|---|
|
Cash |
$60,433 |
$95,673 |
|
Accounts Receivable |
$0 |
$0 |
|
Total Assets |
$60,687 |
$95,882 |
|
Short-Term Debt |
$12,200 |
$0 |
|
Long-Term Debt |
$298,000 |
$247,500 |
|
Total Liabilities |
$310,200 |
$247,500 |
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Founder Profile
GreenChoice Founder Galen Karlan-Mason Discusses Transparency in Groceries
The United States is home to a diversity of special dietary needs due to various health conditions, personal values, cultures, and more. While grocery store shelves have an abundance of choices, finding food that fits specific needs can be frustrating and time consuming. When shopping at the grocery, 32 million Americans need to account for food allergies, and 9.7 million vegans have to scrutinize labels to avoid meat and animal products.GreenChoice created a customizable mobile app that tells users exactly how a food product matches their needs and values with just a quick scan. The company is now working on an online grocery store with eco-conscious shipping. We reached out to founder and CEO Galen Karlan-Mason to learn more about the GreenChoice team's personal connection to food and who the company will hire next.
Note: This interview was conducted over phone and email. It has been lightly edited for clarity and length.