Greenfield Robotics

Greenfield Robotics

Greenfield Robotics is raising funds on Dealmaker Securities. The company has developed AI-powered robots to revolutionize agriculture. Greenfield Robotics’ robots are capable of navigating the fields and clearing weeds day and night and do not need any harmful chemicals or herbicides. The use of these state-of-the-art robots ensures healthier crops, lower maintenance costs, and clean and chemical-free food for consumers. Nandan Kalle, Clint Brauer, and Steven Gentner founded Greenfield Robotics in December 2017. The current crowdfunding campaign has a minimum target of $20,001.28 and a maximum target of $1.23 million. The campaign proceeds will be used for engineering, sales, marketing, and management.

Expand

Investment Overview

Raised this Round: Raised: $224,666

Deal Terms

Total Commitments ($USD)

Platform
DealMaker Securities
Start Date
09/10/2024
Close Date
08/31/2025
Min. Goal
$20,001
Max. Goal
$1,234,999
Min. Investment

$1,001

Security Type

Equity - Preferred

Series

Seed

SEC Filing Type

RegCF    Open SEC Filing

Price Per Share

$1.44

Pre-Money Valuation

$31,307,650

Company & Team

Company

Year Founded
2017
Industry
Farming & Agriculture
Tech Sector
AgriTech
Distribution Model
B2B
Margin
Medium
Capital Intensity
High
Location
Cheney, Kansas
Business Type
Growth
Company Website
Visit Website

Team

Employees
4
Prior Founder Exits?
No
Founder Name
Clint Brauer
Title
Head of Marketing, Sales, Product
Founder Name
Steven Gentner

Financials

as of August 30, 2024
 Revenue +205% YoY
$148,776
 Monthly Burn
$154,180
 Runway
0.5 months
Gross Margin
56%

Summary Profit and Loss Statement

FY 2023 FY 2022

Revenue

$148,776

$48,698

COGS

$64,812

$14,688

Tax

$0

$0

 

 

Net Income

$-4,004,176

$-3,044,455

Summary Balance Sheet

FY 2023 FY 2022

Cash

$784,965

$1,381,372

Accounts Receivable

$33,601

$42,953

Total Assets

$1,874,737

$2,283,753

Short-Term Debt

$3,858,627

$225,505

Long-Term Debt

$66,059

$82,720

Total Liabilities

$3,924,686

$308,225

Create a free account today to gain access to Kingscrowd analytics and financials.

Upgrade to gain access

Pay Monthly
Annually (2 months free)

Edge

$12.50 /month
billed annually
Free portfolio tracking, data-driven ratings, AI analysis and reports
Plan Includes:
Everything in Free, plus
Company specific Kingscrowd ratings and analyst reports
Deal explorer and side-by-side comparison
Startup exit and failure tracking
Startup market filters and historical industry data
Advanced company search ( with ratings)
Get Edge Annual
Already a member? Log in here.

Ratings Kingscrowd Startup Rating Methodology Article

Blurred Ratings Bars Blurred Ratings Bars

Analyst Report Analyst Report Methodology Article

Synopsis

Greenfield Robotics is a company focused on revolutionizing agriculture through the use of AI-powered robots. These robots navigate fields day and night, clearing weeds without the need for harmful chemicals or herbicides. The primary customers of Greenfield Robotics are agricultural businesses and large-scale farms seeking sustainable and cost-effective farming solutions.

The problem addressed by Greenfield Robotics centers around the heavy reliance on chemical herbicides in modern agriculture. These chemicals can have detrimental effects on the environment, soil health, and crop quality. Additionally, manual weeding is labor-intensive and costly, making it an inefficient solution for large-scale farming operations.

Greenfield Robotics offers a solution through its AI-powered robots, which autonomously navigate fields to clear weeds. This technology reduces the need for chemical herbicides, promoting healthier crops and a cleaner environment. The robots operate continuously, ensuring fields are maintained without significant human intervention.

In everyday terms, consider a farmer who spends a significant portion of their budget on chemical herbicides and labor for manual weeding. Greenfield Robotics' robots can reduce these costs by providing a chemical-free weeding solution that operates around the clock. This not only lowers expenses but also supports sustainable farming practices, leading to healthier food production.

Next Section: Price

Price

Greenfield Robotics is offering Preferred Equity in its current funding round. The pre-money valuation stands at $31.3 million, with shares priced at $1.44 each. This type of security provides investors with certain advantages over common equity, such as priority in liquidation events and potential dividends, which can provide a level of downside protection.

The exit potential for startups like Greenfield Robotics, operating in the agricultural technology sector, largely depends on continued advancements and adoption of sustainable farming practices. To achieve a 10X return, Greenfield Robotics would need to reach a valuation of approximately $313 million (not accounting for dilution). This would require significant scaling of operations, substantial revenue growth, and potentially strategic partnerships or acquisitions.

Currently, Greenfield Robotics has a revenue multiple of 210.4x, which suggests a high valuation relative to its annual revenue of $148.8k. High revenue multiples can indicate that a deal may be overvalued, especially if the growth rate does not justify such a premium. For investors to realize substantial returns, the company would need to demonstrate consistent revenue growth and market penetration.

Next Section: Market

Market

The addressable market for Greenfield Robotics lies within the U.S. agricultural robots sector, which is valued at $5.3 billion. This market is experiencing a robust growth rate of 20.7% annually, driven by increasing demand for sustainable farming practices and advancements in agricultural technology. Factors such as labor shortages, rising operational costs, and environmental concerns are pushing the adoption of robotics in agriculture.

Key market drivers include the need for chemical-free farming solutions, the push for higher crop yields, and the demand for efficient and cost-effective farming methods. These trends align well with Greenfield Robotics' product offering, which focuses on AI-powered robots that reduce the need for harmful chemicals and lower maintenance costs.

Greenfield Robotics targets a broad segment of the market, primarily large-scale farms and agricultural businesses that are looking for sustainable and efficient farming solutions. The company's technology can appeal to a wide range of agricultural operations, from organic farms to conventional large-scale agricultural enterprises. This broad applicability enhances the company's market potential.

Next Section: Team

Team

Clint Brauer, the founder of GreenField Robotics, has over eight years of experience in agriculture, following a 14-year career in high-tech companies. He earned dual degrees in Business Marketing and Advertising from Kansas State University. Clint began his technology career at Sony, where he was a data science pioneer and led the launch of their e-book systems in North America. In 2011, he founded MG Honor Farms and later created Canidae Farmer Direct Supply Chain, focusing on sustainable and nutrient-rich pet food ingredients. Since 2018, Clint has led GreenField Robotics, which develops cost-effective, chemical-free weeding robots for farmers.

Nandan Kalle, CEO of GreenField Robotics, has over 20 years of experience in technology, especially in startups. He holds a Computer Science degree from Princeton University and an MBA from UCLA Anderson School of Management. Nandan previously led Belkin’s $250 million WiFi business and launched a $100 million B2B business at Linksys. His leadership at Belkin also resulted in shipping over 10 million devices, including the award-winning N1 Vision Router. Nandan now drives efficiency and growth at GreenField Robotics with his extensive experience in business operations and technology.

Steven Gentner, co-founder and CTO of GreenField Robotics, has over 30 years of experience in robotics and machine-vision software engineering. He holds a Master’s degree in Engineering with a specialization in Robotics from the University of Southern California. Steven founded RoboRealm, where he developed machine vision software used by companies like Microsoft and JPL. He has held senior positions at various companies and achieved multiple successful business exits. Since 2018, Steven has led the technical development of GreenField Robotics, focusing on advancing sustainable farming practices through innovation in robotics.

Next Section: Differentiation

Differentiation

Greenfield Robotics differentiates itself in the agricultural robotics market through its focus on chemical-free weed control using AI-powered robots. This approach addresses environmental concerns and reduces operational costs for farmers. However, the company operates in a moderately competitive landscape with several notable competitors.

One competitor is Blue River Technology, a subsidiary of John Deere. Blue River Technology offers advanced machine learning and robotics solutions for precision agriculture. Their See & Spray technology uses computer vision to identify and target weeds, reducing the need for herbicides. As part of John Deere, Blue River Technology benefits from extensive resources and a strong market presence, which can be challenging for smaller companies like Greenfield Robotics to compete with.

Another competitor is Naïo Technologies, a French company specializing in autonomous robots for agriculture. Naïo Technologies offers a range of robots designed for different types of crops and farming operations. Their robots also focus on reducing the use of chemicals and improving farm productivity. Naïo Technologies has a more extensive product lineup and a broader international presence compared to Greenfield Robotics.

Compared to these competitors, Greenfield Robotics is smaller in size and has a more focused product offering. While Blue River Technology and Naïo Technologies have established market positions and broader product ranges, Greenfield Robotics' emphasis on chemical-free solutions and AI-driven technology provides a unique selling point.

Next Section: Performance

Performance

Greenfield Robotics has demonstrated significant year-over-year revenue growth, increasing from $48.7k in the prior fiscal year to $148.8k in the most recent fiscal year. This represents a 205% increase, highlighting the company's ability to scale its revenue base. However, despite this growth, the company remains in a pre-profit phase, indicating that it has not yet reached a sustainable level of profitability.

The company's financial health shows a challenging situation with a most recent monthly burn rate of $154k and cash on hand of $77k. This burn rate suggests that Greenfield Robotics requires substantial cash inflows to maintain its operations. With the current cash reserves, the company has less than a month of runway, which underscores the urgency for additional funding or a rapid increase in revenue.

Greenfield Robotics' net income for the most recent fiscal year was -$4.0 million, compared to -$3.0 million in the prior fiscal year. This widening net loss indicates that while the company is growing its revenue, its expenses are also increasing, potentially at a faster rate. Managing this burn rate and achieving operational efficiencies will be crucial for the company's financial stability.

The company has a total asset value of $1.9 million, with $785k in cash and cash equivalents at the end of the most recent fiscal year. However, it also carries significant short-term debt of $3.9 million, which could pose financial risks if not managed effectively. The long-term debt is relatively low at $66k, indicating that most of the company's liabilities are short-term obligations.

Next Section: Risk

Risk

Investing in Greenfield Robotics carries several notable risks unique to this specific opportunity. One significant concern is the company's high revenue multiple of 210.4x, which suggests that its valuation may be overinflated relative to its current revenue of $148.8k. This high multiple indicates that investors are paying a premium, and the company's growth rate must justify such a valuation to provide substantial returns.

Another risk factor is the part-time status of the founders. Key team members, including those with high-level managerial skills, are not fully dedicated to the company. This could impact the company's ability to execute its business plan effectively and scale operations. Full commitment from the leadership team is often crucial for early-stage companies to navigate challenges and drive growth.

The company's financials also highlight a low runway, with the most recent cash on hand recorded at $77k and a monthly burn rate of $154k. This indicates that Greenfield Robotics may face significant cash flow challenges in the near term. Without additional funding or a rapid increase in revenue, the company could struggle to sustain its operations.

It should also be noted that robotics industry is notoriously capital intensive and difficult to scale. Substantial capital infusions will be needed for Greenfield to become a viable business in the future.

Next Section: Bullish Outlook

Bullish Outlook

Several factors contribute to a bullish outlook for Greenfield Robotics. The company operates in the rapidly growing U.S. agricultural robots market, which is valued at $5.3 billion and is expanding at an annual growth rate of 20.7%. This growth is driven by increasing demand for sustainable farming practices and technology-driven agricultural solutions, which align well with Greenfield Robotics' focus on chemical-free weed control and AI-powered robots.

The company's unique strength lies in its innovative approach to weed control without using harmful chemicals. This focus on sustainability and environmental responsibility provides Greenfield Robotics with a competitive advantage, particularly as regulatory pressures and consumer demand for organic produce continue to rise. The ability to offer a cost-effective, chemical-free solution positions the company favorably within its target market.

Greenfield Robotics has also secured notable partnerships and investments with well-regarded entities such as Chipotle, ILS, MKC, Kansas Department of Commerce, Kauffman Seeds, Inc., and Ag Startup Engine. These partnerships not only validate the company's technology but also provide potential channels for market expansion and increased credibility among prospective customers.

Next Section: Bearish Outlook

Bearish Outlook

Several factors contribute to a bearish outlook for Greenfield Robotics. One significant concern is the company's financial situation. With a high monthly burn rate of $154k and cash reserves of only $77k, Greenfield Robotics faces immediate cash flow challenges. The current financials suggest that the company may struggle to sustain operations without securing additional funding soon.

The company's high revenue multiple of 210.4x also raises concerns about overvaluation. Compared to its annual revenue of $148.8k, this multiple implies that investors are paying a significant premium. Such high valuations can be risky if the company fails to meet its growth projections, leading to potential downside for investors.

Market challenges include a moderately competitive landscape with established players like Blue River Technology and Naïo Technologies, which have more extensive resources and product lines. Greenfield Robotics may find it difficult to compete effectively against these larger, well-funded competitors, limiting its market share and growth potential.

Concerns about the leadership team further contribute to the bearish outlook. The part-time status of key executives, including Clint Brauer and Steven Gentner, raises questions about their full commitment to the company's success. Full-time dedication from leadership is often crucial for early-stage companies to navigate challenges and drive growth.

Moreover, limited market adoption and a relatively small customer base pose additional risks. Although the company targets large-scale farms and agricultural businesses, gaining broad market acceptance can be challenging. Adoption risks are heightened by the need for farmers to make significant upfront investments in new technology, which may deter some potential customers.

Next Section: Executive Summary

Executive Summary

Greenfield Robotics specializes in developing AI-powered robots for chemical-free weed control in agriculture. Targeting large-scale farms and agricultural businesses, the company aims to reduce operational costs and promote sustainable farming practices through its innovative technology.

The company is currently offering Preferred Equity at a pre-money valuation of $31.3 million, with shares priced at $1.44 each. Despite a 205% year-over-year revenue growth to $148.8k, Greenfield Robotics faces financial challenges, including a high monthly burn rate of $154k and limited cash reserves of $77k. These factors highlight the urgency for additional funding to sustain operations and drive growth.

The U.S. agricultural robots market, valued at $5.3 billion and growing at 20.7% annually, presents a significant opportunity for Greenfield Robotics. Key market drivers include the demand for sustainable farming solutions and cost-effective agricultural practices. The company differentiates itself through its focus on chemical-free weed control, positioning it well within a moderately competitive landscape that includes established players like Blue River Technology and Naïo Technologies.

The leadership team, comprising Clint Brauer and Steven Gentner, brings relevant expertise in agriculture and robotics. However, their part-time status raises concerns about their full commitment to the company's growth. Additionally, the absence of a dedicated financial expert could impact the company's ability to manage cash flow and secure investor confidence.

From a bullish perspective, Greenfield Robotics benefits from favorable market trends and a unique product offering that addresses key environmental and operational challenges in agriculture.

Conversely, the bearish outlook highlights significant financial risks, including a high revenue multiple of 210.4x and a limited cash runway. The part-time commitment of the founders and the lack of a financial strategist further exacerbate these concerns, potentially impacting the company's ability to scale effectively.

Disclaimer

The AI-enhanced analyst reports ("AI reports") provided by Kingscrowd are experimental in nature and may exhibit certain limitations and uncertainties. These reports are generated in part or in whole by artificial intelligence algorithms, which have the potential to hallucinate (e.g. generate fictitious information), interpret data incorrectly, omit information, or reference sources of data that may contain inaccuracies.

While we strive to provide reliable and accurate information, it is essential to understand that the AI reports should not be solely relied upon as the basis for making investment decisions. We strongly advise all users to exercise caution, conduct thorough due diligence, and verify data and facts independently before making any investment decisions.

The AI reports are intended to serve as one of the tools in your investment research process, offering additional insights and perspectives, and exposing more of our dataset to customers by transforming that data into natural language. They should be used in conjunction with other sources of information and professional judgment. Kingscrowd does not assume any liability for the accuracy, completeness, or reliability of the AI reports or any investment decisions made based on them.

Investing in startups and early-stage companies involves inherent risks, and it is essential to consult with qualified professionals and seek independent financial advice before making any investment decisions.

By accessing and using the AI reports, you acknowledge and accept the experimental nature of this feature and agree to use it at your own risk.

Please note that this disclaimer may be subject to updates and revisions as we continue to enhance our AI algorithms and improve the accuracy and reliability of the generated reports.

Company Funding & Growth

Funding history

Total Prior Capital Raised
$11,524,985
VC Backed?
No
Close Date Platform Valuation Total Raised Security Type Status Reg Type
08/31/2025 DealMaker Securities $31,307,650 $224,666 Equity - Preferred Active RegCF
Create a free account today to gain access to Kingscrowd analytics.
Founders: enhance your startup's credibility on Kingscrowd. Create an account to claim this raise page.
Add to portfolio
Greenfield Robotics on Dealmaker Securities 2024
Platform: DealMaker Securities
Security Type: Equity - Preferred
Valuation: $31,307,650
Price per Share: $1.44

Follow company

Follow Greenfield Robotics on Dealmaker Securities 2024

Buy Greenfield Robotics's Deal Report

Greenfield Robotics Deal Report

Get Kingscrowd's comprehensive report on Greenfield Robotics including:

  • How our proprietary algorithm rates their current capital raise (1-5 stars)
  • Detailed price, market, team, differentiators, performance, and risk ratings
  • Whether Greenfield Robotics is undervalued or overvalued
  • Scores on the founding team and key personnel's background and expertise
  • Our deep-dive analyst report reviewing the deal's investment potential and bullish vs. bearish outlook

Buy the Greenfield Robotics deal report for only $10!

Email address:
Looking to buy more than one deal report? Get unlimited reports by upgrading to Edge