Heather's Choice
About this raise
Heather’s Choice, with a valuation of $10 million, is raising funds on Wefunder. The company makes healthy snacks and provides them to people when and where they need them. Heather’s Choice makes dehydrated meals and snacks, and its menu includes three product lines: just add water breakfasts, coconut cookies called Packaroons, and hot water meals. The company has generated $5.7 million in lifetime sales, with a 72% year-over-year growth. Heather Kelly founded Heather’s Choice in August 2014. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $1.2 million. The campaign proceeds will be used for inventory purchases, capital restructuring, research and development, and operating expenses.
Investment Overview
Committed : $115,796
Deal Terms
Total Commitments
- Platform
- Wefunder
- Start Date
- 07/19/2024
- Close Date
- 04/30/2026
$50,000
$1,200,000
$100
SAFE
Early Stage
RegCF
$7,000,000
$10,000,000
0%
Company & Team
Company
- Year Founded
- 2014
- Industry
- Food, Beverage, & Restaurants
- Tech Sector
- Distribution Model
- B2B/B2C
- Margin
- Medium
- Capital Intensity
- High
Financials
- Revenue -4% YoY
-
$970,457
as of Jul '24
- Monthly Burn
-
$10,566
as of Jul '24
-
Runway
-
4.7 months
as of Jul '24
- Gross Margin
-
42%
as of FY2024
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Company Funding & Growth
Funding history
- Total Prior Capital Raised
- $1,945,000
- VC Backed?
- No
| Close Date | Platform | Valuation | Total Raised | Security Type | Status | Reg Type |
|---|---|---|---|---|---|---|
| 04/30/2026 | Wefunder | $10,000,000 | $115,796 | SAFE | Active | RegCF |