Hercules Mulligan (2024)
About this raise
Hercules Mulligan, with a valuation of $17.02 million, is raising funds on StartEngine. The company makes ready-to-drink cocktails using high-quality spirits. Hercules Mulligan cocktail is a blend of three rums, three rye whiskies, fresh organic ginger, and tailor-made bitters. The business allows consumers to enjoy a first-class bar-grade cocktail at home with no inconvenience and has sold over 100,000 bottles with 69% year-over-year sales growth. Steve Luttmann founded Hercules Mulligan in August 2019. The current crowdfunding campaign has a minimum target of $9,997.92 and a maximum target of $499,998.18. The campaign proceeds will be used for marketing, company employment, operations, working capital, and inventory.
Investment Overview
Invested : $142,565
Deal Terms
Total Commitments
- Platform
- StartEngine
- Start Date
- 06/18/2024
- Close Date
- 11/18/2024
$9,998
$499,998
$102
Equity - Common
Seed
RegCF
$2.62
$17,022,530
Company & Team
Company
- Year Founded
- 2019
- Industry
- Alcohol, Tobacco, & Recreational Drugs
- Tech Sector
- Distribution Model
- B2C
- Margin
- Medium
- Capital Intensity
- High
Financials
- Revenue +66% YoY
- $800,879
- Monthly Burn
- $70,000
-
Runway
- 0.5 months
- Gross Margin
- 42%
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Company Funding & Growth
Funding history
- Total Prior Capital Raised
- $4,033,946
- VC Backed?
- No
| Close Date | Platform | Valuation | Total Raised | Security Type | Status | Reg Type |
|---|---|---|---|---|---|---|
| 11/18/2024 | StartEngine | $17,022,530 | $142,565 | Equity - Common | Funded | RegCF |
| 08/20/2023 | StartEngine | $17,507,877 | $642,574 | Equity - Common | Funded | RegCF |
| 09/06/2022 | StartEngine | $15,031,159 | $524,497 | Equity - Common | Funded | RegCF |
| 03/22/2022 | StartEngine | $9,000,000 | $749,878 | Equity - Common | Funded | RegCF |
Growth Charts
Revenue History
Note: Revenue data points reflect the latest of either the most recent fiscal year's financials, or updated revenues directly from the founder, at each raise's close date.
Valuation History
Price per Share History
Note: Share prices shown in earlier rounds may not be indicative of any stock splits.