iDiva is here to help all women discover their inner diva. They offer plus-sized apparel and accessories, and their plan is to build their local retail business slowly while their brand grows organically through ecommerce and social media. Their online business has already begun attracting customers, so this campaign will fund the opening of their first store in Central Valley, California, as well as advertising and inventory purchasing. iDiva will provide clothing, purses, jewelry, and accessories, and they ensure that all of their products are made without forced or child labor and in safe work environments with living wages and benefits being provided.