Growth Stage

Where Protection Meets Performance

Where Protection Meets Performance


Raised to Date: Raised: $262,703

Total Commitments ($USD)



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Security Type

Equity - Common


Series A

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RegCF    Open SEC Filing

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Year Founded



Financial & Insurance Products & Services

Tech Sector


Distribution Model




Capital Intensity



Scottsdale, Arizona

Business Type

High Growth

iFlip, with a valuation of $27.63 million, is raising funds on StartEngine. The company has developed an AI-backed investment platform to democratize the investment process by providing customers with AI-backed data. iFlip uses machine learning and artificial intelligence to outperform the market, reduce risk, and protect its customers’ wealth. The platform has proven results, proven protection, and works on an accessible and user-friendly subscription model. Randall Ellis Tate and Sidney Kelly Korshak founded iFlip in January 2018. The current crowdfunding campaign has a minimum target of $9,999.91 and a maximum target of $1.23 million. The campaign proceeds will be used for research and development, marketing, company employment, and working capital.

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Financials as of: 09/27/2023
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Analyst Report



Investing is a critical part of wealth creation. However, the process can be complicated and intimidating, especially for individuals who may not have a background in finance. This is where robo-advisors come in. Robo-advisors are digital platforms providing automated, algorithm-driven financial planning services with little human supervision. A typical robo-advisor collects information from clients about their financial situation and future goals through an online survey and then uses the data to offer advice and automatically invest client assets.

iFlip is a robo-advisor aiming to democratize investment by providing customers with AI-backed data. The company uses machine learning and artificial intelligence to outperform the market, reduce risk, and protect its customers' wealth. According to iFlip, it is one of the first wealth management platforms available to everyday users, harnessing the power of AI to protect and generate wealth. The platform has proven results and protection and uses an accessible, user-friendly subscription model.

Founded by a highly experienced team of Wall Street veterans, iFlip's goal is to give individuals the same tools as professional investors at a fraction of the price. The company has raised over $5.6 million in prior rounds and is raising funds on StartEngine.

Next Section: Price


iFlip is offering equity at a valuation of $27.6 million. While iFlip has developed an AI-backed investment platform to outperform the market and protect customers' wealth, the valuation seems higher. The revenue multiple 115.71 is significantly higher than the industry average for financial products and services. Although the company has a subscription-based revenue model and has generated $238,794 in annual revenue, the negative revenue growth rate of -32.48% raises concerns about its ability to sustain and grow its revenue in the long term.

Additionally, iFlip's margin level is categorized as low, indicating the company's profitability may be constrained. The lack of partnerships and notable investors further suggests that the company may face challenges in expanding its customer base and attracting strategic collaborations.

Investors should carefully consider the valuation and the company's ability to generate sustainable revenue growth before making an investment decision. 

Next Section: Market


The robo-advisory market, in which iFlip operates, has been experiencing significant growth, driven by consumer preference for low-cost, automated investment services. The US market was valued at approximately $1.63 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 27.4%.

The market is highly competitive, with established players such as Acorns, SofFi, and Vanguard Digital Advisor offering similar services. Yet, iFlip differentiates itself by leveraging artificial intelligence (AI) and machine learning to provide investment services that aim to outperform the market and reduce risk. 

Despite the competitive landscape, the robo-advisory market's projected growth holds promising potential for iFlip. Moreover, as AI and machine learning evolve, their incorporation into financial services will likely become increasingly prevalent, potentially boosting iFlip's market position.

However, it's worth noting that the financial services industry is heavily regulated, which may pose challenges for iFlip. Adherence to these regulations can be time-consuming and resource-intensive, potentially affecting the company's speed of growth and expansion.

Next Section: Team


iFlip was founded by CEO Randy Tate and CTO Kelly Korshak. Tate has over six years of relevant industry experience and is responsible for leading the company. He brings a strong background in finance and technology to iFlip. On the other hand, Korshak has over 23 years of relevant industry experience and serves as the CTO.  The iFlip team comprises 13 members dedicated to the company's mission. 

Next Section: Differentiation


iFlip differentiates itself in the competitive robo-advisory market by offering an AI-backed investment platform that aims to outperform the market, reduce risk, and protect customers' wealth. While the company claims to be one of the first wealth management platforms for everyday users leveraging the power of AI, it faces significant competition from established players such as Acorns, SofFi, and Vanguard Digital Advisor.

However, it's important to note that iFlip's differentiation level in terms of quality and price is relatively low. The company is similar to other robo-advisory platforms in the market, offering comparable features and solutions. Additionally, iFlip does not mention any partnerships, patents, or disruptive elements that set it apart from its competitors.

Next Section: Performance


iFlip has demonstrated its ability to attract paying customers and generate revenue. The company reported an annual revenue of $238,794, although it experienced a decline of 32.48% in revenue growth. This decline may be a cause for concern and warrants further investigation into why the decrease occurs.

iFlip has raised $5,644,123 in prior rounds, indicating investor confidence in the company's potential. The company also has a cash and cash equivalents balance of $1,754,466, providing a solid financial foundation for its operations.

As a B2C platform in the highly competitive robo-advisory industry, iFlip faces significant competition. However, its use of AI and machine learning sets it apart from traditional investment platforms and offers a unique value proposition to customers.

Next Section: Risk


Investing in iFlip carries some risks that potential investors should be aware of. The company operates in a highly competitive market, with well-established players such as Acorns, Sofi, and Vanguard Digital Advisor as its direct competitors. This high level of competition can make it challenging for iFlip to attract and retain customers. Additionally, iFlip faces a high likelihood of legal issues, which can be costly and time-consuming. While the company does not currently have any ongoing lawsuits, the potential for legal challenges is a risk that investors should consider.

Financially, iFlip has experienced a decline in annual revenue growth, with a negative growth rate of -32.48% between the most recent fiscal year and the prior fiscal year. This decline raises concerns about the company's ability to generate consistent and sustainable revenue. Furthermore, iFlip is currently overvalued, which may affect the potential for future returns on investment.

Next Section: Bullish Outlook

Bullish Outlook

iFlip has positioned itself as an innovative player in the robo-advisory space by harnessing the power of artificial intelligence (AI) to provide personalized investment strategies to individual investors. The company's AI-backed investment platform offers a unique value proposition of wealth growth and protection, backed by proven results and a user-friendly subscription model.

What sets iFlip apart is its focus on risk reduction and wealth protection. By utilizing machine learning and AI algorithms, iFlip aims to outperform the market while minimizing downside risk for its customers. This combination of performance and risk management is a compelling offering in the financial services industry, particularly for individual investors seeking professional-grade tools at an affordable price.

iFlip's leadership team, comprised of experienced Wall Street veterans, brings a wealth of knowledge and expertise to the company. Their deep understanding of the financial markets and investment strategies enhances iFlip's credibility and positions them well for future success.

The robo-advisory market presents significant growth potential, increasing adoption and demand for automated investment solutions. iFlip's unique value proposition and AI-powered platform position the company to capture a significant share of this market. As more investors seek personalized and tech-driven investment solutions, iFlip is well-positioned to capitalize on this trend.

Next Section: Bearish Outlook

Bearish Outlook

While iFlip presents itself as an innovative AI-backed investment platform, there are concerns about its business model and financial performance. Despite claiming to outperform the market and protect customers' wealth, the company's financials tell a different story. iFlip generated only $238,794 in annual revenue, and its revenue growth rate is negative at -32.48%. This suggests that the company is struggling to attract and retain customers, which raises questions about the effectiveness of its AI-backed data and investment strategies.

Furthermore, iFlip's net income for the most recent fiscal year was -$1,083,949, indicating significant losses. With a low margin level, the company's financial sustainability is questionable. The monthly burn rate of $90,329.08 raises concerns about the company's ability to manage its cash flow effectively.

In addition to its financial performance, iFlip operates in a highly competitive landscape, with well-established competitors such as Acorns, SofFi, and Vanguard Digital Advisor. These competitors have already gained significant market share and have established trust among investors. iFlip's ability to differentiate itself and attract customers in this crowded market remains uncertain.

Furthermore, iFlip's valuation of $27.63 million appears overvalued, considering its financial performance and competitive landscape. Investors should carefully evaluate whether the potential return on investment justifies the current valuation.

Next Section: Executive Summary

Executive Summary

iFlip is an investment platform backed by artificial intelligence (AI) aimed at individual investors. The platform is designed to democratize the investment process, leveraging machine learning and AI to outperform the market and reduce risk. The company aims to protect its customers' wealth while consistently delivering superior market performance. The platform operates on a user-friendly subscription model, making it accessible to many investors.

However, despite its innovative approach to investing, iFlip has experienced a decline in annual revenue growth. The company reported a 32.48% decrease in annual revenue, which could concern potential investors. Furthermore, iFlip operates in an extremely competitive market, competing against established players like Acorns, SofFi, and Vanguard Digital Advisor. The company's high valuation of $27.63 million and pre-profit status could also be seen as overvalued.

Despite these challenges, iFlip's AI-backed platform holds potential in the growing robo-advisory market. The company's commitment to using AI to reduce risk and improve investment performance could attract investors looking for an innovative approach to investing. The proceeds from the current crowdfunding campaign will be used for research and development, marketing, company employment, and working capital, which could help drive future growth.


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iFlip on StartEngine 2023
Platform: StartEngine
Security Type: Equity - Common
Valuation: $27,630,906
Price per Share: $0.59

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