Imago Rehab
Imago Rehab, with a valuation of $12 million, is raising funds on Wefunder. The company has developed a telerehab platform that provides patients with comprehensive in-home therapy. Imago Rehab’s platform leverages AI and wearable robotics and caters to patients with neurological and cardiovascular conditions to transform their recovery. The company is led by an experienced team and has two patents awarded and two pending. Chris Dugan, Kristin Nuckols, and Dr. Conor Walsh founded Imago Rehab in November 2020. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $1.24 million. The campaign proceeds will be used for marketing, state expansion, partnerships, and hiring additional therapists and administrative staff.
Investment Overview
Raised: $23,613
Deal Terms
Company & Team
Company
- Year Founded
- 2020
- Industry
- Healthcare & Pharmaceuticals
- Tech Sector
- Distribution Model
- B2B2C
- Margin
- High
- Capital Intensity
- High
Financials
- Revenue +41% YoY
- $107,135
- Monthly Burn
- $69,471
-
Runway
- 2.5 months
- Gross Margin
- 36%
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Synopsis
Imago Rehab is a company in the healthcare and pharmaceuticals industry that focuses on providing in-home rehabilitation services for patients with neurological and cardiovascular conditions. The company has developed a telerehab platform that leverages artificial intelligence (AI) and wearable robotics to deliver comprehensive therapy sessions remotely. Imago Rehab's primary customers are individuals recovering from strokes and other related conditions who require ongoing rehabilitation but prefer to receive treatment in the comfort of their homes.
The problem Imago Rehab addresses is the challenge of accessing effective and consistent rehabilitation services. Traditional in-clinic therapy can be inconvenient, time-consuming, and often less accessible for many patients, especially those with mobility issues or those living in remote areas. Additionally, the quality of care can vary significantly, and patients may struggle to maintain the necessary frequency and intensity of therapy sessions needed for optimal recovery.
Imago Rehab's solution is a clinician-led telerehab platform that uses AI and wearable robotics to provide personalized and effective therapy sessions at home. The platform includes the Imago Glove, a patented device that aids in motor recovery. This approach allows patients to receive high-quality rehabilitation without the need to travel to a clinic, making it easier to adhere to their therapy regimen. The platform's AI capabilities help tailor the therapy to each patient's specific needs, potentially improving outcomes compared to traditional methods.
For many patients, attending regular in-clinic rehabilitation sessions can be a significant burden due to travel time, scheduling conflicts, and physical limitations. Imagine an elderly stroke patient who struggles to drive or relies on family members for transportation. The ability to receive therapy at home through a platform like Imago Rehab can alleviate these challenges, providing a more convenient and consistent treatment option. Additionally, the use of wearable robotics and AI can enhance the effectiveness of the therapy, potentially leading to better recovery outcomes.
Price
Imago Rehab is raising funds through a Preferred Equity offering. The company is valued at $12 million pre-money, with a price per share set at $1.01. Investors in this round will receive preferred shares, which typically offer advantages such as liquidation preferences and potential dividends over common equity.
Preferred equity investors in Imago Rehab will benefit from a 1.5x liquidation preference. This means that in the event of a liquidation, preferred shareholders will be entitled to receive 1.5 times their original investment before any distributions are made to common shareholders. This feature provides a level of downside protection, making it a potentially attractive option for investors.
To achieve a 10X return on investment, Imago Rehab would need to reach a post-exit valuation of approximately $120 million, assuming no dilution. This level of return would likely require significant milestones such as substantial revenue growth, expansion into new markets, and possibly securing strategic partnerships or acquisitions. Given the company's current annual revenue of $107k and a revenue multiple of 112.0x, the valuation appears high relative to its revenue. This high multiple suggests that the current deal terms may be less favorable to investors, especially if the company does not achieve rapid growth.
For context, if Imago Rehab can achieve substantial revenue growth, maintaining a revenue multiple similar to the current 112.0x would result in a valuation that supports high returns. However, sustaining such a high multiple will depend on various factors, including market conditions, competitive dynamics, and the company's ability to scale its operations effectively.
In summary, investing in Imago Rehab through preferred equity offers certain advantages, such as liquidation preferences. However, the high revenue multiple indicates that the current valuation may be optimistic. Investors should carefully consider the company's growth prospects and market conditions when evaluating this investment opportunity.
Market
The U.S. stroke rehabilitation market, which Imago Rehab targets, is valued at approximately $7.9 billion and is growing at a rate of 9.3% annually. Several key drivers and trends are influencing this market, potentially impacting Imago Rehab's growth positively and negatively.
One significant market driver is the aging population. As the population ages, the incidence of strokes and other neurological conditions increases, driving demand for rehabilitation services. This demographic trend can positively impact Imago Rehab by expanding its potential customer base.
Another critical driver is the rise in chronic conditions like cardiovascular diseases and diabetes. These conditions often necessitate long-term rehabilitation, increasing the demand for effective and accessible rehab solutions. Imago Rehab's telerehab platform can cater to this growing need, offering a convenient and effective alternative to traditional in-clinic therapy.
Technological advancements in telehealth and wearable devices also play a crucial role. Innovations in these areas enable more integrated and accessible healthcare solutions. Imago Rehab's use of AI and wearable robotics aligns well with this trend, potentially enhancing its market appeal and adoption rates.
However, the market also presents challenges. Reimbursement and insurance barriers can limit access to at-home rehabilitation services. Regulatory policies often favor in-patient care, which could impact Imago Rehab's growth if not addressed effectively.
Imago Rehab's product targets a specific segment within the broader stroke rehabilitation market—patients who prefer in-home therapy due to convenience and accessibility. While the platform has broad applications, its primary appeal is to those who face challenges with traditional in-clinic rehab, such as mobility issues or living in remote areas.
In summary, the U.S. stroke rehabilitation market offers significant growth opportunities driven by demographic trends, rising chronic conditions, and technological advancements. However, reimbursement barriers and regulatory challenges could pose risks. Imago Rehab's focus on in-home therapy positions it well to capitalize on the positive market drivers, provided it navigates the challenges effectively.
Team
Imago Rehab's leadership team is composed of experienced professionals with diverse backgrounds in healthcare, technology, and business. This expertise is crucial for the company's mission to provide advanced in-home rehabilitation services.
Chris Dugan, the CEO, brings extensive experience from executive roles at CVS/Aetna, Humana, and Hinge Health. His background in health insurance, value-based care, and digital clinical care innovations is highly relevant to Imago Rehab's goals of scaling its telerehab platform and securing strategic partnerships. Dugan's leadership is instrumental in navigating the healthcare landscape and driving the company's strategic direction.
Gene Tacy, the COO & President, is an engineering and manufacturing veteran. He previously led Myomo Inc. to an IPO, scaling the company from 4 to over 100 employees. Tacy's expertise in developing proof-of-concept products and scaling operations is vital for Imago Rehab as it seeks to expand its production capabilities and manage the complexities of wearable robotics.
Kristin Nuckols, the Chief Clinical Officer, is an award-winning occupational therapist with a strong background in stroke rehabilitation. Her experience leading stroke teams in top rehab hospitals and developing clinical protocols with significant motor gains aligns directly with Imago Rehab's focus on improving patient outcomes through advanced therapy solutions. Nuckols' clinical expertise ensures the platform's effectiveness and relevance to patients' needs.
Dr. Conor Walsh, Co-Founder and Board Member, is a Harvard bioengineering professor and a pioneer in biomechanics with over 20 patents. His visionary work in wearable robotics and biomechanics is foundational to Imago Rehab's technological advancements. Walsh's academic and research background supports the company's innovation and product development efforts.
Chris Burns, the Chief Marketing Officer, has a background in marketing, strategy, and growth roles across various industries, including healthcare. His experience in leading marketing campaigns and driving customer acquisition is critical for Imago Rehab's efforts to build brand awareness and attract new users to its platform.
The skills and experience of Imago Rehab's leadership team align well with the company's goals of scaling its telerehab platform, advancing its technology, and improving patient outcomes. However, there may be gaps in areas such as financial management and supply chain logistics that could be critical for achieving future milestones. Addressing these gaps by adding experienced professionals in these areas will be important for Imago Rehab's continued growth and success.
Differentiation
Imago Rehab operates in a competitive landscape with several notable industry competitors, including Hinge Health, Sword Health, and Kins Physical Therapy. These companies offer similar rehabilitation solutions, making it essential to understand how Imago Rehab differentiates itself in terms of company size, product quality, and pricing.
Hinge Health is a well-established player in the digital health space, focusing on musculoskeletal disorders. The company offers a comprehensive platform that combines wearable sensors, a mobile app, and personalized physical therapy programs. Hinge Health is larger in size compared to Imago Rehab, with extensive market penetration and significant venture capital backing. Their product quality is high, with a strong emphasis on user experience and clinical outcomes. Pricing for Hinge Health's services is typically bundled with employer health plans, making it less transparent for direct comparison.
Sword Health specializes in digital physical therapy for musculoskeletal conditions, leveraging AI and wearable technology. Similar to Hinge Health, Sword Health is larger and has a broader market presence than Imago Rehab. The company focuses on delivering high-quality, personalized therapy programs through its digital platform. Sword Health's pricing model also tends to be integrated with employer health benefits, complicating direct price comparisons.
Kins Physical Therapy provides in-home physical therapy services, utilizing a network of licensed therapists to deliver personalized care. Kins is more similar in size to Imago Rehab but focuses primarily on manual therapy rather than integrating advanced technologies like AI and robotics. Kins offers competitive pricing for its services, targeting individuals who prefer in-home therapy sessions.
Imago Rehab targets a specific demographic of customers, primarily individuals recovering from strokes and other neurological conditions. These patients often face mobility challenges, making in-home therapy a more convenient and accessible option. The platform also appeals to elderly patients and those living in remote areas who may find it difficult to travel to traditional in-clinic therapy sessions. Additionally, Imago Rehab's use of AI and wearable robotics can attract tech-savvy patients looking for advanced rehabilitation solutions.
Imago Rehab differentiates itself through its clinician-led telerehab platform that leverages AI and wearable robotics, specifically the Imago Glove, to provide personalized and effective therapy at home. The company's focus on neurological and cardiovascular conditions sets it apart from competitors primarily targeting musculoskeletal disorders. The integration of advanced technology in rehabilitation not only enhances the therapy experience but also aims to improve clinical outcomes.
In summary, while Imago Rehab operates in a competitive market with established players like Hinge Health and Sword Health, its focus on in-home therapy for neurological conditions and the use of AI and wearable robotics provide a distinct competitive edge. The company's target demographic includes patients with mobility challenges, elderly individuals, and those living in remote areas, positioning it well to address specific needs within the broader rehabilitation market.
Performance
Imago Rehab has shown notable growth in its early stages, with annual revenue increasing from $76k in the prior fiscal year to $107k in the most recent fiscal year, reflecting a year-over-year growth rate of approximately 41%. This growth indicates increasing market acceptance and customer acquisition for its telerehab platform.
The company's most recent monthly burn rate is approximately $69k, while it has $174k in cash on hand. This financial position provides Imago Rehab with a runway of just over two months, highlighting the need for additional funding to sustain operations and support further growth. The limited runway necessitates careful cash management and efficient use of resources to extend operational capabilities.
Imago Rehab's total assets at the most recent fiscal year-end were $1.2 million, with cash and cash equivalents amounting to $1.1 million. The company reported a net income loss of $1.4 million for the most recent fiscal year, up from a loss of $635k in the prior fiscal year. This increase in net loss reflects the company's investment in scaling its operations, developing its technology, and expanding its market presence.
The company has secured significant traction, including backing from AARP’s AgeTech Collaborative and leading venture capital firms such as Safar Partners and Cybernetix Ventures. Additionally, Imago Rehab has partnerships with 23 top insurers, including Medicare, United Healthcare, Humana, and Anthem, which enhances its market credibility and potential for customer acquisition.
Imago Rehab's customer acquisition cost (CAC) is $250, with a lifetime value (LTV) of $10k, indicating a favorable LTV to CAC ratio. This metric suggests that the company is efficiently acquiring customers relative to the revenue they generate over their lifetime, which is a positive indicator of business sustainability and growth potential.
In summary, Imago Rehab has demonstrated strong revenue growth and market traction, supported by strategic partnerships and significant venture capital backing. However, the company's limited runway and increasing net losses underscore the importance of securing additional funding and managing resources effectively to sustain its growth trajectory.
Risk
Investing in Imago Rehab entails several unique risks that potential investors should carefully consider. These risks pertain to the company's financial position, market position, and operational challenges.
A significant risk is the company's high revenue multiple of 112.0x. This high multiple indicates that the current valuation is significantly higher relative to its revenue, suggesting that the deal terms may not be favorable to investors unless Imago Rehab achieves rapid and substantial growth. High revenue multiples generally imply high expectations for future performance, which could be challenging to meet.
Another critical risk factor is Imago Rehab's low runway. The company has $174k in cash on hand and a monthly burn rate of approximately $69k, giving it a runway of just over two months. This limited financial buffer means the company must secure additional funding quickly to sustain operations and growth initiatives. Frequent capital raises can lead to dilution of existing shares and increased financial strain.
Imago Rehab also faces scaling challenges. The company needs a long time to scale production and distribution due to the nature of its hardware product, the Imago Glove, which involves wearable robotics. Ensuring consistent quality and managing production at scale can be complex and resource-intensive. Any delays or issues in scaling production could hinder growth and impact customer satisfaction.
The competitive landscape poses another risk. Imago Rehab operates in a highly competitive market with established players like Hinge Health, Sword Health, and Kins Physical Therapy. Differentiating its product and gaining market share will require significant marketing efforts and resources. The presence of strong competitors could limit Imago Rehab's market penetration and growth potential.
Lastly, the company is led by a full-time dedicated team, but the high level of capital intensity and the need for specialized skills in AI and robotics add operational risks. The success of Imago Rehab heavily relies on the team's ability to execute its strategic plans effectively, manage production scales, and continue technological advancements.
In summary, while Imago Rehab presents an interesting investment opportunity in the healthcare and rehabilitation sector, potential investors should consider the high revenue multiple, low runway, scaling challenges, competitive landscape, and operational complexities before making an investment decision.
Bullish Outlook
The bullish outlook for Imago Rehab is supported by several key factors that highlight the company's growth potential and market opportunities. These factors include favorable market trends, unique competitive advantages, a strong leadership team, and strategic partnerships.
Imago Rehab operates in the U.S. stroke rehabilitation market, which is valued at approximately $7.9 billion and growing at a rate of 9.3% annually. The aging population and the increasing prevalence of chronic conditions such as cardiovascular diseases drive demand for effective rehabilitation solutions. These market trends present significant growth opportunities for Imago Rehab, as its telerehab platform addresses a critical need for convenient and accessible in-home therapy.
One of Imago Rehab's key strengths is its innovative use of AI and wearable robotics in its telerehab platform. The Imago Glove, with its two awarded patents, enhances the therapy experience by providing personalized and effective rehabilitation sessions at home. This technological advantage sets Imago Rehab apart from competitors and can attract tech-savvy patients seeking advanced therapy solutions.
The company is led by a strong team with relevant experience in healthcare, technology, and business. CEO Chris Dugan's background in health insurance and digital clinical care innovations, COO Gene Tacy's expertise in scaling operations, and Chief Clinical Officer Kristin Nuckols' clinical experience in stroke rehabilitation align well with Imago Rehab's goals. This experienced leadership team is well-positioned to drive the company's strategic direction and growth.
Imago Rehab has also secured notable partnerships with 23 top insurers, including Medicare, United Healthcare, Humana, and Anthem. These partnerships enhance the company's market credibility and provide a robust platform for customer acquisition. Additionally, backing from venture capital firms like Safar Partners and Cybernetix Ventures adds financial strength and support for growth initiatives.
Emerging trends in telehealth and wearable technology further bolster Imago Rehab's growth potential. The company's focus on leveraging these technologies aligns with broader industry trends, positioning it to capitalize on the increasing demand for integrated and accessible healthcare solutions. Expansion plans, including state expansion and partnerships, provide additional avenues for growth.
Financially, Imago Rehab has demonstrated strong revenue growth, with a 41% increase from $76k to $107k year-over-year. While the company currently faces a limited runway, securing additional funding can provide the necessary resources to sustain operations and support further growth. The favorable LTV to CAC ratio (Lifetime Value to Customer Acquisition Cost) of $10k to $250 indicates efficient customer acquisition and potential for long-term profitability.
In summary, the bullish outlook for Imago Rehab is supported by favorable market opportunities, unique technological advantages, a strong leadership team, strategic partnerships, and positive financial metrics. These factors collectively highlight the company's potential for significant growth and make it an attractive investment opportunity.
Bearish Outlook
The bearish outlook for Imago Rehab is influenced by several key factors that present significant challenges and risks for the company. These factors encompass market challenges, competitive weaknesses, team concerns, and financial constraints.
One of the primary market challenges is the competitive landscape. Imago Rehab operates in a market with established players like Hinge Health, Sword Health, and Kins Physical Therapy. These competitors have broader market penetration, more significant resources, and extensive venture capital backing. Imago Rehab's niche focus on neurological conditions, while distinct, may limit its market reach compared to competitors targeting the larger musculoskeletal disorder market.
Another concern is the company's high revenue multiple of 112.0x, which suggests that the current valuation is optimistic and may not be favorable to investors. This high multiple indicates that investors are paying a premium based on future growth expectations, which may be challenging to meet. If the company cannot achieve rapid and substantial growth, the valuation may not be justified, leading to potential losses for investors.
Imago Rehab also faces scaling challenges. The company needs a long time to scale production and distribution due to the nature of its hardware product, the Imago Glove, which involves wearable robotics. Ensuring consistent quality and managing production at scale can be complex and resource-intensive. Any delays or issues in scaling production could hinder growth and impact customer satisfaction.
Concerns about the team's ability to manage financial operations effectively are also notable. While the team has strong healthcare and technology expertise, there may be gaps in areas such as financial management and supply chain logistics. Addressing these gaps is critical for achieving future milestones and sustaining growth.
Financially, Imago Rehab's low runway is a significant concern. With $174k in cash on hand and a monthly burn rate of $69k, the company has just over two months of runway. This limited financial buffer requires the company to secure additional funding quickly to sustain operations and support growth initiatives. Frequent capital raises can lead to dilution of existing shares and increased financial strain.
Finally, market adoption of Imago Rehab's telerehab platform may face hurdles. Although the platform addresses a specific need for in-home therapy, reimbursement and insurance barriers can limit its accessibility. Regulatory policies often favor in-patient care, which could impact Imago Rehab's growth if not addressed effectively.
In summary, the bearish outlook for Imago Rehab is driven by competitive pressures, high valuation, scaling challenges, team-related concerns, and financial constraints. These factors collectively present significant risks that could hinder the company's growth and ability to achieve long-term success. Investors should carefully consider these challenges when evaluating the potential for investing in Imago Rehab.
Executive Summary
Imago Rehab is a healthcare company specializing in in-home rehabilitation services for patients with neurological and cardiovascular conditions. Utilizing a telerehab platform powered by AI and wearable robotics, the company targets individuals who prefer or require home-based therapy due to mobility issues or living in remote areas. The core customers are stroke patients and others needing long-term rehabilitation.
Imago Rehab is raising funds through a Preferred Equity offering with a pre-money valuation of $12 million and a price per share of $1.01. The company has shown a 41% year-over-year revenue growth, with annual revenue increasing from $76k to $107k. However, the high revenue multiple of 112.0x suggests that the current valuation is optimistic. The company has a monthly burn rate of $69k and cash on hand of $174k, indicating a runway of just over two months. This financial position necessitates additional funding to sustain operations and growth.
The U.S. stroke rehabilitation market, valued at $7.9 billion and growing at 9.3% annually, offers significant opportunities driven by an aging population, rising chronic conditions, and technological advancements. Imago Rehab differentiates itself through its clinician-led telerehab platform and the use of AI and wearable robotics, specifically targeting patients with neurological conditions. Competitors like Hinge Health and Sword Health focus primarily on musculoskeletal disorders, providing Imago Rehab a niche within the broader rehabilitation market.
The leadership team at Imago Rehab brings extensive experience in healthcare, technology, and business. CEO Chris Dugan's background in health insurance and digital clinical care innovations, COO Gene Tacy's expertise in scaling operations, and Chief Clinical Officer Kristin Nuckols' clinical experience in stroke rehabilitation align well with the company's goals. However, gaps in financial management and supply chain logistics could impact future milestones.
On the bullish side, Imago Rehab benefits from favorable market drivers, strong revenue growth, and a differentiated product that leverages advanced technology. The company's strategic partnerships with top insurers and venture capital backing further bolster its market position. On the bearish side, the high revenue multiple, limited financial runway, and competitive landscape pose significant risks. The need for additional funding and the challenge of scaling production and distribution are critical concerns.
In conclusion, Imago Rehab presents a balanced investment opportunity. The company has strong growth potential driven by market trends and technological advancements. However, investors must weigh the high valuation, financial constraints, and competitive challenges. The team's expertise and strategic focus provide a solid foundation, but addressing operational and financial gaps will be crucial for long-term success.
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Company Funding & Growth
Funding history
- Total Prior Capital Raised
- $3,948,079
- Grants
- $5,000,000
- VC Backed?
- Yes
Close Date | Platform | Valuation | Total Raised | Security Type | Status | Reg Type |
---|---|---|---|---|---|---|
02/01/2025 | Wefunder | $12,000,000 | $23,613 | Equity - Preferred | Active | RegCF |