When Colorado legalized cannabis in 2015, Jane West saw an opportunity. She began hosting cannabis events in Colorado – and was immediately fired from her day job. But Jane continued organizing cannabis events. She gained national attention for her persistence, particularly after the mayor of Denver called a SWAT team on one of her events.
Despite her rocky beginning in the cannabis industry, Jane went on to found Jane West, a cannabis company that also sells cannabis accessories and CBD products. She has raised more than $700,000 from investors of all backgrounds and grown her company to be present across Canada and in 15 US states/districts.
In today’s episode of Inside Startup Investing, Chris Lustrino and Jane discuss the evolving cannabis market, how her company addresses the needs of a modern cannabis consumer, and the inequalities that still persist in the cannabis market.
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About: Aryelle Young
Aryelle Young is a published writer and editor with experience across industries. She has worked with an independent publishing company and as a proposal writer for a government contractor. Her original work has also been published in various journals and one short story collection. At KingsCrowd, she strives to provide insightful and actionable content for all readers. Aryelle graduated with a Creative Writing degree from George Mason University.
