Advertising is one of the hardest industries to keep up with. While the internet created a whole new form of advertising, tracking the effectiveness of ads is a continuous struggle for companies. And more traditional advertising — like out-of-home advertising that’s placed on billboards and buses — has fallen behind when it comes to technology.

That’s the gap Nickelytics wants to address. This startup connects brands with rideshare fleets to create mobile and highly visible advertising. It also uses GPS technology to track and quantify the impact ads are having.

On this episode of Inside Startup Investing, Chris Lustrino welcomes Nickelytics founder Judah Longgrear to learn more about this unique marketing approach. The two discuss the challenge of measuring an ad’s effectiveness, how Nickeltyics can expand to a global presence, and why the company is staying focused on mobility solutions.