GROUNDFLOOR is a platform that enables investors of all backgrounds to access debt-based real estate investments. It focuses on fractional shares — meaning an investor can put a little as $10 into a loan that’s worth hundreds of thousands of dollars. And that investor can start to receive returns on it within a year.
GROUNDFLOOR co-founder Brian Dally is a deep believer in the need for accessibility. Before crowdfunding, it was very difficult for retail investors to have exposure to debt-based real estate. But now, just as startup investing has been democratized by equity crowdfunding, real estate has also reached a new level of democratization. And GROUNDFLOOR is a major mover in the space.
On this episode of Inside Startup Investing, Chris Lustrino and Brian talk about the power of the crowd in investing. They also discuss GROUNDFLOOR’s current Wefunder raise, the downside of concentration in debt deals, and why GROUNDFLOOR now offers a savings account.
Wall Street has Morningstar, S&P, and Bloomberg
The equity crowdfunding market has KingsCrowd.
About: Aryelle Young
Aryelle Young is a published writer and editor with experience across industries. She has worked with an independent publishing company and as a proposal writer for a government contractor. Her original work has also been published in various journals and one short story collection. At KingsCrowd, she strives to provide insightful and actionable content for all readers. Aryelle graduated with a Creative Writing degree from George Mason University.