Industry Analysis - August 13, 2020

Investing in Sports

Last week we dove into an alternative asset class within the startup investing space. Specifically, we looked at film and how investing in movie production is a wonderful way to support artists who are making their dreams and ideas become a reality.

If you are a crowdfunding veteran, you may have noticed the occasional deal in another niche— sports.

It’s undeniable that sport teams and events bring people together across the U.S. Sports are a wonderful way to show pride in a community. In some ways, crowdfunding is similar. You root for teams of founders to compete within an industry you believe in. 

It naturally follows that crowdfunding and athletics would eventually merge. And throughout the years we have seen plenty of sports-related deals, whether that be investing directly in a team or within the space.

Just this week, we saw Detroit City Football Club nearly sell out within a few days of launching a raise on Wefunder. As mentioned on the raise page, an investment in the deal would classify you as an owner of a professional sports team, a title previously reserved for high-net-worth individuals. This level of democratization across a range of industries can be directly attributed to crowdfunding. Now anyone can generate wealth from teams they support.

Fan Owned Club, yet another active raise, follows the same concept for European soccer club Austria’s FC Pinzgau.

Signature Lacrosse is a recently opened raise for a company that produces lacrosse equipment and plans to expand into other athletic gear.

As with any investment, putting money into a sports team is risky. It is also a great way to support athletes and teams you love. And what better way to foster a community around athletics than through democratizing investment in the space?

As always, we encourage you to invest in what you know and to do your research. Stay tuned for full KingsCrowd ratings on some of these deals!

About: Olivia Strobl

Olivia comes to KingsCrowd with a background in venture capital and technology. She spent time at Glasswing Ventures, an AI-focused venture fund in Boston, before joining the KingsCrowd team. There she helped develop machine learning algorithms for the opportunity qualification of preseed and seed-stage startup companies. Prior to her time at Glasswing, Olivia worked in a lab studying the neural correlates of attention. She holds a degree in Neuroscience from Wellesley College.

View more articles by Olivia

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