Jingle

Jingle

Closed: Jan. 2025

About this raise

Jingle, with a valuation of $12 million, is raising funds on Wefunder. The company has developed a marketplace for mobile shops to deliver goods directly to customers within minutes. Jingle enables mobile sellers of foods and services to find customers and includes vendors of ice cream, baked goods, pet grooming services, knife sharpening services, and many more. The platform has 60 vendors and 12,000 users and has achieved product market fit in less than one year. Baris Karadogan founded Jingle in January 2021. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $1.24 million. The campaign proceeds will be used for marketing, engineering costs, hiring, sales and marketing, and business development.

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Investment Overview

Invested this round: $82,200

Deal Terms

Total Commitments

Platform
Wefunder
Start Date
05/20/2024
Close Date
01/31/2025
Min. Goal
$50,000
Max Goal
$1,235,000
Min. Investment

$500

Security Type

SAFE

Series

Seed

SEC Filing Type

RegCF    Open SEC Filing

Early Bird Val. Cap

$10,800,000

Valuation Cap

$12,000,000

Discount

0%

Company & Team

Company

Year Founded
2021
Industry
Consumer Products, Goods & Services
Tech Sector
MarketplaceTech
Distribution Model
B2B/B2C
Margin
Low
Capital Intensity
Low
Location
San Carlos, California
Business Type
High Growth
Company Website
Visit Website

Team

Employees
7
Prior Founder Exits?
No
Founder Name
Baris Karadogan
Title
CEO

Financials

as of Fiscal Year 2023
 Revenue
$62,490
 Monthly Burn
$70,335
 Runway
4.3 months

Summary Profit and Loss Statement

FY 2023 FY 2022

Revenue

$62,490

$22,399

COGS

$205,334

$110,196

Tax

$1,011

$1,531

 

 

Net Income

$-1,626,376

$-1,286,206

Summary Balance Sheet

FY 2023 FY 2022

Cash

$61,481

$1,335,691

Accounts Receivable

$938

$33

Total Assets

$77,344

$1,351,106

Short-Term Debt

$64,763

$67,649

Long-Term Debt

$2,950,000

$2,580,000

Total Liabilities

$3,014,763

$2,647,649

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Synopsis

Jingle is a marketplace platform designed to connect mobile sellers of foods and services with customers in their neighborhoods. Referred to as an "ice cream truck with an app," Jingle offers a diverse range of vendors, including ice cream, baked goods, pet grooming services, knife sharpening services, and artisanal dinners. This platform allows vendors to deliver goods directly to customers within minutes when they are in customer's neighboorhoods. 

Having been the the market for just a year, Jingle has achieved significant traction, securing 60 vendors and 12,000 users in less than a year with minimal marketing efforts. The company has demonstrated product-market fit, indicating a strong demand for its services. This rapid adoption underscores the platform's ability to meet the needs of both vendors and customers in the US online food delivery market.

Jingle is currently raising funds on Wefunder with a valuation cap of $12 million. The proceeds from this campaign will be allocated towards marketing, engineering costs, hiring, sales and marketing, and business development. The company has previously raised $3.6 million and is backed by Bessemer Venture Partners.

Next Section: Price

Price

Jingle is currently raising funds on Wefunder with a valuation cap of $12 million through a Simple Agreement for Future Equity (SAFE) with no discount. The company's revenue multiple is notably high at 192.03x, based on its latest annual revenue of $62,490. This suggests that Jingle's current valuation is significantly higher than its revenue might justify, indicating that investors are primarily betting on the company's future growth potential rather than its current financial performance.

Jingle has demonstrated promising early traction, having achieved product-market fit in less than one year with 60 vendors and 12,000 users on its platform. This rapid adoption, combined with the company's innovative approach to mobile goods and services delivery, positions Jingle well within the expansive 2024 US online food delivery market. The company's ability to attract 12,000 users with minimal marketing efforts underscores the potential for substantial growth with increased marketing and business development efforts funded by this round.

Investors should be aware that Jingle is still in its early stages and pre-profit, which entails a higher risk profile. The company's short-term debt of $64,763 and long-term debt of $2.95 million also add to its financial obligations, which may impact its runway and operational flexibility. However, Jingle's low capital intensity level and backing by notable venture capital firm Bessemer Venture Partners provide some reassurance regarding its financial stability and growth prospects.

Achieving a 10X return would require Jingle to reach a future exit valuation of at least $120 million (not accounting for dilution). This would necessitate significant user growth, increased vendor partnerships, and successful scaling of its platform. Given the company's early traction and the growing demand for convenient, on-demand services, such an outcome, while ambitious, is within the realm of possibility if Jingle can effectively execute its business strategy.

Next Section: Market

Market

Jingle operates within the burgeoning US online food delivery market, which is projected to reach $353.3 billion by 2024 with an annual growth rate of 10.05%. This sector is driven by consumers' increasing preference for convenience and immediate access to a variety of goods and services. Jingle's innovative approach of providing a marketplace for mobile shops to deliver goods directly to customers taps directly into these consumer preferences, even allowing for services like dog grooming. 

The company's platform enables mobile sellers of various types, including foods and services such as ice cream, baked goods, pet grooming, and knife sharpening, to connect with customers as they drive through neighborhoods. Jingle's solution has already demonstrated significant traction, achieving product market fit within one year, with 60 vendors and 12,000 users actively engaging on the platform. This rapid adoption with minimal marketing efforts indicates a high level of market acceptance for Jingle's marketplace.

While the market does have established competitors, Jingle's competitive landscape is characterized as slightly competitive, suggesting there is ample opportunity for differentiation and growth. The platform's unique value proposition of enabling diverse mobile vendors to reach customers efficiently sets it apart from traditional online food delivery services that typically focus only on restaurant deliveries.

Next Section: Team

Team

Jingle is led by founder and CEO Baris Karadogan, who has served in a variety of both hardware and software roles. He started his career at U.S. Robotics as an engineer, and then served as a venture capitalist at U.S. Venture Partners. He then entered exectuive roles at Hip Digital Media, Snipp Interactive, and Endless Solutions. He holds an MBA and MS in Electrical Engineering from Stanford. 

He is joined by Danielle Zotter (Marketing & Operations Lead), who has 15 years of experience in marketing and brand partnerships. She most recently served as Director of Partnerships at Wanderlust Holdings and Senior Account Strategist at Creative Blue. She holds a BA from UCLA. 

Rounding out the team is Ahmet Kiziltan (Engineering Lead), who previously worked as an engineer at Turkcell, Ulker, Vestel, and Dogus.

Next Section: Differentiation

Differentiation

Jingle differentiates itself in the competitive online food delivery market by offering a unique marketplace for mobile shops to deliver goods and services directly to customers within minutes as they drive through neighborhoods. Unlike traditional food delivery platforms, Jingle caters to a diverse range of vendors, including ice cream trucks, bakeries, pet grooming services, artisanal dinners, and even knife sharpening services. Instead of operating on a by-order basis, customers can connect with vendors that happen to be driving through their neighboorhood in a "ice-cream-truck"-like model.

While the competitive landscape is slightly competitive, Jingle's high-quality differentiation and low price point provide it with a marginal advantage over established solutions. The company's focus on enabling a wide range of mobile services, combined with its user-friendly marketplace, positions it well against indirect competitors such as local food trucks and traditional delivery services. Additionally, Jingle's B2B/B2C distribution model allows it to cater to both individual consumers and businesses, further expanding its market reach.

Next Section: Performance

Performance

Jingle has made significant strides in the online food delivery and mobile services market since its release one year ago. The company has developed a unique marketplace that connects mobile vendors with customers in real-time, allowing for quick and convenient delivery of a variety of goods and services. Within a year, Jingle has achieved product-market fit, boasting 60 vendors and 12,000 users on its platform, despite minimal marketing efforts.

Financially, Jingle has raised a total of $3.57 million in prior funding rounds, which has been instrumental in its initial development and market penetration. The company reported cash and cash equivalents of $301,266 at the end of the most recent fiscal year, indicating a solid cash position to support ongoing operations and growth initiatives. However, with a monthly burn rate of $70,335, careful financial management will be crucial to ensure sustainability and continued development.

In terms of revenue, Jingle has generated $62,490 in annual revenue, reflecting the early stages of its monetization efforts. The company's primary revenue model is transactional, leveraging the volume of transactions between vendors and customers on its platform. Given the high growth nature of the business, there is significant potential for revenue expansion as the user base and vendor participation increase.

Next Section: Risk

Risk

Investing in Jingle presents several risks that potential investors should carefully consider. One of the most significant risks is the company's financial position and burn rate. Jingle's current cash on hand is $301,266, with a monthly burn rate of $70.3K. This high burn rate suggests that the company has limited runway (4 months) and will need to secure additional funding soon to sustain operations and support growth initiatives. Failure to obtain sufficient capital could jeopardize the company's ability to continue operating.

Another concern is the revenue multiple of 192x, which indicates that Jingle's current valuation is significantly high relative to its revenue. This overvaluation could pose a risk to investors, especially if the company fails to achieve its projected growth and revenue targets. Additionally, the company's net income for the most recent fiscal year was -$1,626,376, reflecting substantial losses and raising questions about its path to profitability.

Jingle operates a two-sided marketplace, which inherently presents challenges. Building and maintaining a successful two-sided platform requires balancing the needs and interests of both vendors and customers. The company must continually attract and retain vendors while simultaneously growing its user base. Any disruptions or imbalances in this ecosystem could negatively impact Jingle's business performance.

Next Section: Bullish Outlook

Bullish Outlook

Jingle is emerging as a promising player in the food and services delivery market by enabling vendors to deliver goods directly to customers within minutes as they drive through neighborhoods. The platform's diverse array of vendors, ranging from ice cream trucks and bakeries to pet grooming and knife sharpening services, broadens its appeal and addresses multiple consumer needs.

The company has demonstrated impressive traction, achieving product market fit in less than a year with minimal marketing efforts. Jingle's platform boasts 60 vendors and 12,000 users, indicating strong initial acceptance and potential for rapid scaling. The involvement of a reputable venture capital firm like Bessemer Venture Partners further underscores the confidence in Jingle's business model and growth prospects.

Jingle's low capital intensity level and slightly competitive landscape position the company well for expansion. With a valuation of $12 million, the current fundraising campaign on Wefunder aims to secure between $50,000 and $1.24 million. The proceeds will be strategically deployed towards marketing, engineering costs, hiring, and business development, driving further user acquisition and platform enhancements.

Despite being in the early stages, Jingle's ability to achieve a high-growth trajectory with a B2B/B2C distribution model and a transactional revenue model highlights its potential for long-term success. The company's innovative approach to mobile commerce and direct-to-door delivery aligns well with evolving consumer preferences, making Jingle a compelling investment opportunity.

Next Section: Bearish Outlook

Bearish Outlook

Jingle, despite its innovative approach to creating a marketplace for mobile vendors, faces several significant challenges that contribute to a bearish outlook. First and foremost, the company is operating pre-profit with relatively low annual revenue of $62,490, which is concerning given its high monthly burn rate of $70K. This negative cash flow situation poses substantial financial risk, especially considering the company's most recent cash on hand is only $301,266.

Additionally, Jingle's valuation of $12 million appears to be overestimated when compared to its current financial performance and low revenue base. The high revenue multiple of 192x further underscores this misalignment, suggesting that the company may be significantly overvalued relative to its actual financial health and growth prospects.

Moreover, while the platform has achieved product-market fit quickly and garnered 12,000 users and 60 vendors, the absence of partnerships and the low barriers to entry in the market could hinder sustained growth and competitive advantage. The competitive landscape means that Jingle may face increased competition from new entrants or existing players offering similar services, like the traditional delivery apps, which could further pressure its margins and user acquisition efforts.

Next Section: Executive Summary

Executive Summary

Jingle is an innovative marketplace platform that connects mobile sellers of various foods and services directly with customers in their neighborhoods. The company, having been in market for just a year, has quickly achieved product market fit, boasting 60 vendors and 12,000 users within its first year with minimal marketing efforts. The platform supports a range of vendors, including those offering ice cream, baked goods, pet grooming services, knife sharpening services, and artisanal dinners, effectively leveraging the convenience and immediacy of mobile delivery.

Despite its early success, Jingle is still in the pre-profit phase and faces significant financial challenges. The company reported an annual revenue of $62,490 with a net loss of $1.6 million in the most recent fiscal year, indicating substantial operational costs and low revenue generation relative to its valuation. The monthly burn rate stands at $70K, with $301,266 in cash on hand, highlighting the need for additional funding to sustain and grow the business.

The current crowdfunding campaign on Wefunder, with a valuation cap of $12 million, seeks to raise between $50,000 and $1.24 million. Proceeds from the campaign will be allocated to marketing, engineering costs, hiring, sales and marketing, and business development. Jingle's business model is primarily transactional, and the company operates within a slightly competitive landscape with low barriers to entry, which could pose challenges to its long-term sustainability and market dominance.

While Jingle has demonstrated solid initial traction and the backing of notable venture capital firm Bessemer Venture Partners, the company's high valuation relative to its low revenue and poor margins raises concerns about overvaluation. Investors should weigh the potential for high growth against the current financial instability and competitive pressures. The company's ability to scale effectively and improve its financial metrics will be crucial to its success in the burgeoning US online delivery market.

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Company Funding & Growth

Funding history

Total Prior Capital Raised
$3,565,000
VC Backed?
Yes
Close Date Platform Valuation Total Raised Security Type Status Reg Type
01/31/2025 Wefunder $12,000,000 $82,200 SAFE Funded RegCF
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Jingle on Wefunder 2024
Platform: Wefunder
Security Type: SAFE
Valuation: $12,000,000

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