In this episode of the KingsCrowd Startup Investing podcast, Sean O’Reilly welcomes Trung Pham, the co-founder and CEO of RYSE. Pham and his team are hoping to disrupt the commercial and in-home smart shade market with their flagship SmartShade product. The two discuss why a Regulation A crowdfunding raise was the right move for his company to raise capital and how he was able to navigate the U.S. crowdfunding market despite being a Toronto-based entrepreneur.