Legion M

Legion M

Early Stage

Introducing the world's first FAN-OWNED entertainment company.

Overview

Raised to Date: Raised: $901,888

Total Commitments ($USD)

Platform

Wefunder

Start Date

05/13/2018

Close Date

07/31/2018

Min. Goal
$99,800
Max. Goal
$902,000
Min. Investment

$100

Security Type

Equity - Common

SEC Filing Type

RegCF    Open SEC Filing

Price Per Share

$8.32

Pre-Money Valuation

$19,590,000

Rolling Commitments ($USD)

Status
Funded
Reporting Date

07/30/2018

Days Remaining
Funded
% of Min. Goal
Funded
% of Max. Goal
Funded
Likelihood of Max
Funded
Avg. Daily Raise

$11,563

# of Investors

4,503

Momentum
Funded
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Year Founded

2016

Industry

Media, Entertainment & Publishing

Tech Sector

Non-Tech

Location

Los Angeles, California

Legion M is here, and they’re disrupting the industry with the goal of being a fan-owned entertainment company. As the ones who buy tickets, pay subscriptions, and fuel the entertainment industry, fans have the power to shape Hollywood’s future -- and Legion M is paving the way for that to happen. Their goal is to unite one million fans as shareholders, hence their “M” logo, as it’s the Roman numeral for one million. Legion M was founded by Emmy-winning digital media pioneers, and their initial slate of projects includes films with stars like David Tennant, Anne Hathaway, Nicholas Cage, and Jason Sudeikis, and a VR series with Stan Lee and Kevin Smith. Plus, they’ve raised more than $4 million since incorporating in 2016, and they’re one of the most successful companies to benefit from the JOBS Act, with over 6,500 investors and a global community over over 30,000.
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Raise History

Offering Name Close Date Platform Valuation/Cap Total Raised Security Type Status Reg Type
Legion M 10/11/2024 StartEngine $58,700,000 $4,445,516 Equity - Common Active RegA+
Legion M 02/16/2023 Wefunder - $750,000 Revenue Share Funded RegCF
Legion M 04/29/2022 StartEngine $48,512,836 $3,849,523 Equity - Common Funded RegCF
Legion M 04/29/2021 Wefunder $40,500,000 $1,470,683 Equity - Common Funded RegCF
Legion M 07/30/2018 Wefunder $19,590,000 $901,888 Equity - Common Funded RegCF
Legion M 09/04/2017 Wefunder - $167,940 Equity - Common Funded RegCF
Legion M 08/13/2016 Wefunder - $999,999 Equity - Common Funded RegCF
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Price per Share History

Note: Share prices shown in earlier rounds may not be indicative of any stock splits.

Valuation History

Revenue History

Note: Revenue data points reflect the latest of either the most recent fiscal year's financials, or updated revenues directly from the founder, at each raise's close date.

Employee History

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Analyst Report Analyst Report Methodology Article

The Future of Hollywood

Over the past year, Hollywood has been rabid with negative headlines portraying an industry broken by a pervasive all-boys club culture. It’s an industry with deep, dark roots that have not been disrupted in over 80 years. For instance, did you know that the vast majority of funding for big time summer hits and movie productions comes from companies traded on and influenced by Wall Street?

 

Those who think  Hollywood acted independently from capitalist tendencies are clearly wrong. Fortunately, Legion M Founders, Paul Scanlan and Jeff Annison, think there is a better way to produce film, and they have set out to prove it with a model never before seen in Hollywood. They are toppling an 80 year order by creating a media company owned by, “1 MILLION united fans,” says Paul that has the opportunity to become, “the most influential media company on the planet.”

 

The founding team wants to take the JOBS Act that allows everyone to invest in startups and build a media company backed by a million movie-going fans! They don’t want you to just walk the hollywood stars, they want you to invest in them!

 

When you make an investment in Legion M, you are investing with the conviction that this can become the next Walt Disney or Warner Bros. organization. For those not familiar with the movie industry, it may be hard to quantify or understand how a new production house can spring up and become a billion dollar company. I was skeptical to start, but after speaking with the founders, I learned that their unique company structure provides a set of winning differentiators – and the timing could not be better.

Next Section: Other

The Differentiators

Unfortunately, the movie industry is dominated by publicly owned companies that sell on Wall Street, and have investors to answer to on a quarterly basis. They rarely are willing to take big risks on making truly original and unique content.

 

Legion M is not beholden to proven entities, because the investor base, which is already 7,000 individuals and the community which is 40,000 strong are an, “engaged vibrant community that have meet ups, book clubs, and go to film festivals together,” says Paul. Together they can decide whether or not they want another romantic comedy or if they want something new because they aren’t guessing on what they want, they are collectively informing what they want produced.

 

In addition to being a more informed group of investors in new productions, the Legion M community is a, “group that you know will come out and see the film on opening day and build a grassroots word-of-mouth movement that a studio would kill for, but money can’t buy,” says Jeff.

 

Put simply the Legion of investors and community members behind Legion M are, “probably not enough to make a bad movie good, but they do have the ability to make a good movie a hit.” And that could be the difference between a studio making back their money back and having an out-of-this world mega-success.

 

This community based differentiation gives Legion M a unique seat at the table alongside more traditional sources of investment and the team has, “already seen in the early days that [Legion M] is being sought after by top entertainment projects,” says Jeff

Next Section: Other

The Approach

Legion M ultimately aims to be an award winning production house much in the same way as a Paramount or Universal Pictures, but in the early days the team will invest in a balance of in-house and outside productions. The mix will start as 60/40 outside projects, with an eventual shift to more in-house production.

 

Legion M’s investments in films are at the “print and advertising stage,” which is the last money in once a film is ready for distribution to theaters, and is also the first money out of the investment. This is a purposeful investment strategy by the team that see’s this approach as a, “much lower risk,” with a, “quicker turn on investment.”

 

The team is clearly on a mission to show the Legion they are part of movies coming to market, which drives engagement and helps to entice more potential Legion members who want to get in on the excitement of movie releases. Once the team has proven that the Legion model works, the team will, “eventually be focused largely on internal production and distribution,” says Paul. The value creation will ultimately come from Legion M becoming an, “entertainment company that produces, invests, and monetizes content,” says Jeff.

 

As a start, the team has put together a, “community with, “weight and influence,” to decision making through its, “scout program, extensive forums with diverse opinions on IP, and votes on projects.” In fact, the team will be releasing a, “Shark Tank like elevator pitch show where the winning idea will be developed by Legion M,” says Paul.

 

By taking a portfolio approach to entertainment investing, the founders think they can create a successful media production and investment company that is representative and diversified like their investor base, which in Jeff’s eyes is the only way to build a, “sustainable production company.” This diversification will come from investing across internal and external projects, across movies, television and VR, and across all genres.

Next Section: Why We Like it

Why We Like it

  1. Ability to raise capital & influence: To date, Legion M has been able to raise over $4M from 7K+ investors who have joined the Legion. Another 33,000 have joined the Legion M community so that they can weigh in on what projects get produced in the world of Hollywood. As the Legion grows in size, the team is continuing to get a better seat at the table and Hollywood is on notice.
    1. On average their investors are putting in, “about $500,” which means if they accomplish their 1 MILLION investor goal, they will have raised HALF A BILLION and position themselves to become, “the most influential media company on the planet,” says Paul.
  2. Early successes: To date, Legion M has already backed projects such as Colossal that starred Anne Hathaway, and Jason Sudeikis and secured an 80% Rotten Tomatoes score. The Legion has also invested in, “safer bet horror films that have bigger international markets than romantic comedies,” making it more manageable to, “monetize those projects really effectively,” including the likes of Bad Samaritans, and Mandy (which crushed at Sundance). The team is showing that the Legion knows how to make great picks, when it comes to what projects to get involved in.
  3. Industry buy-in: It goes without saying that the team would not be involved in such terrific movies if they couldn’t get Hollywood’s buy-in. But the grassroots nature of Legion M, and the significant capital raised by the organization make it hard for Hollywood not to pay attention. It helps that the industry is in desperate search for “different” at this current point in time.
  4. Experienced founders: Paul and Jeff were also the co-founders of MobiTV, a startup that they grew into a, “$100M business, and won an emmy for, which continues to disrupt the entertainment space.” With that kind of pedigree and experience of building successfully in the entertainment space is assuring as we think about how they plan to build at scale in one of the most competitive industries in the US.

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Legion M on Wefunder
Platform: Wefunder
Security Type: Equity - Common
Valuation: $19,590,000
Price per Share: $8.32

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