Love Goodly

Love Goodly

Green, nontoxic, and cruelty free beauty and personal care subscription box.

Green, nontoxic, and cruelty free beauty and personal care subscription box.


Raised to Date: Raised: $73,400

Total Commitments ($USD)



Start Date


Close Date


Min. Goal
Max. Goal
Min. Investment


Security Type


SEC Filing Type

RegCF / RegD 506(c)    Open SEC Filing

Rolling Commitments ($USD)

Not Funded
Reporting Date


Days Remaining
Not Funded
% of Min. Goal
Not Funded
% of Max. Goal
Not Funded
Likelihood of Max
Not Funded
Avg. Daily Raise


Not Funded
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Year Founded



Fitness & Wellness

Tech Sector


Los Angeles, California

Who Should Be Interested:
Do you love subscription beauty boxes? Do you also love beauty products that are healthy, nontoxic, and cruelty free? If yes, then investing in Love Goodly could be what you’ve been waiting for. Their subscription boxes are full of nontoxic and cruelty free beauty and wellness products for conscious women looking to change to healthier brands.

The Company:
Love Goodly is on a mission to help women love their bodies….and feel good about it, too. Named “the Green Sephora” by Forbes, Love Goodly offers a women’s subscription box service that provides healthy, nontoxic, and cruelty free beauty products. Each subscription box contains 4-5 full sized products, including at least three beauty, skincare, and personal care products, as well as a wellness, eco, or style accessory or healthy snack. Women can also shop for their favorite items on Love Goodly’s e-commerce shop, where each purchase supports a cause. So far, Love Goodly has had over 200% growth in gross profit from 2016 to 2017, and they shipped over 2,000 boxes last month alone. In fact, the company doubled in revenue in the last year and recently reached profitability. They’re also backed by Third Wave Digital, Allen DeBevoise early stage fund, and celebrity curators include Alicia Silverstone and Emily Deschanel.

The Bottom Line
The average woman uses 168 chemicals for her skin and beauty care each day, and up to 60% of what’s put on their skin gets absorbed into their bloodstream. Love Goodly wants to make sure that what you use for your personal care is safe and cruelty-free, meaning you can feel beautiful….and your skin will too.
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Founder Profile

Founder Profile: There’s A Lot To “Love” About This Founding Team of Justine Lassoff, and Katie Bogue Miller

At the seed stages investing in a strong founding team is as important as any element of the business. Justine Lassoff, and Katie Bogue Miller are one such team worth getting to know more about. They come as seasoned domain experts in the beauty and skincare world.  

Justine after having huge success in selling one of her other co-founded companies, LoveEco in the beauty e-commerce space to famed John Paul DeJoria is at it again with a mission driven business that is winning over customers by the day. Katie also comes from LoveEco, where she was Head of Merchandising. She knows her stuff front and back when it comes to beauty and skincare products, which enables her to manage the growth of Love Goodly’s reach in the market with ease.

Learn more about what this awesome founding team is up to in our conversation below…

Read Founder Interview

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Love Goodly on SeedInvest
Platform: SeedInvest
Security Type: Debt

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Warning: according to the close date for this deal, Love Goodly may no longer be accepting investments.

Love Goodly Deal Report

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