Loverly
Early Stage
Wedding planning platform
Overview
Raised: $51,604
Total Commitments ($USD)
Platform
Netcapital
Start Date
05/21/2022
Close Date
09/15/2022
Min. Goal
$10,001
Max. Goal
$1,000,001
Min. Investment
$99
Security Type
Equity - Common
Series
Pre-Seed
SEC Filing Type
RegCF
Price Per Share
$2.25
Pre-Money Valuation
$24,005,250
Rolling Commitments ($USD)
Status
Funded
Reporting Date
09/30/2022
Days Remaining
Funded
% of Min. Goal
Funded
% of Max. Goal
Funded
Likelihood of Max
Funded
Avg. Daily Raise
$441
Momentum
Funded
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Year Founded
2011
Industry
Consumer Products, Goods & Services
Tech Sector
MarketplaceTech
Distribution Model
B2B/B2C
Margin
Medium
Capital Intensity
Low
Loverly, with a valuation of $24 million, is raising funds on NetCapital. The company has developed a digital marketplace that empowers couples to plan their wedding day stress-free. The DIY wedding planning platform guides couples with wedding inspirations, expert wedding planning advice, and free wedding planning tools. Loverly has exclusive partnerships with industry leaders and an average monthly reach of over 20 million across brand channels. Kellee Khalil founded Loverly in January 2011. The current crowdfunding campaign has a minimum target of $10,000 and a maximum target of $1,000,001. The campaign proceeds will be used for marketing, professional services, development, team resources, content production, and general and administrative expenses.
Summary Profit and Loss Statement
| Most Recent Year | Prior Year | |
|---|---|---|
|
Revenue |
$392,843 |
$0 |
|
COGS |
$22,830 |
$0 |
|
Tax |
$0 |
$0 |
| ||
| ||
|
Net Income |
$-626,964 |
$-294,440 |
Summary Balance Sheet
| Most Recent Year | Prior Year | |
|---|---|---|
|
Cash |
$4,451 |
$0 |
|
Accounts Receivable |
$34,046 |
$46,495 |
|
Total Assets |
$317,285 |
$516,078 |
|
Short-Term Debt |
$0 |
$0 |
|
Long-Term Debt |
$150,000 |
$300,000 |
|
Total Liabilities |
$150,000 |
$300,000 |
Financials as of: 05/21/2022
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