LUUM (2023)

LUUM (2023)

About this raise

LUUM, with a valuation of $48.03 million, is raising funds on Dealmaker Securities. The company has developed a patented AI-based technology that will help beauty service providers to apply lash extensions in minutes. The technology will enable three times faster application of lash extensions compared to manual application. LUUM has already partnered with a top cosmetics brand and is in the prototype phase. Lynn Heublein, Nathan Harding, Joanne Chen, and Kurt Amundson founded LUUM in June 2017. The current crowdfunding campaign has a minimum target of $50,000.50 and a maximum target of $4,290,000. The campaign proceeds will be used for research and development, development and construction of test systems, salaries, advertising, rent, utilities, and debt servicing.

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Investment Overview

Not Funded: $0

Deal Terms

Total Commitments

Platform
DealMaker Securities
Start Date
07/13/2022
Close Date
04/26/2023
Min. Goal
$50,001
Max Goal
$4,290,000
Min. Investment

$990

Security Type

Equity - Common

Company Stage

Growth Stage

SEC Filing Type

RegCF    Open SEC Filing

Price Per Share

$1.10

Pre-Money Valuation

$48,037,119

Company & Team

Company

Year Founded
2017
Industry
Beauty & Personal Care
Tech Sector
AutomationTech
Distribution Model
B2B2C
Margin
Medium
Capital Intensity
High
Location
Oakland, California
Business Type
Growth
Company Website
Visit Website

Team

Employees
12
Prior Founder Exits?
No
Founder Name
Lynn Heublein
Title
Chairwoman
Founder Name
Nathan Harding
Title
CEO
Founder Name
Rachel Gold
Title
CMO
Founder Name
Kurt Amundson
Title
VP of Engineering

Funding data not publicly available

Financials

 Revenue
$6,353
 Monthly Burn
$283,400
 Runway
2.4 months

Summary Profit and Loss Statement

Most Recent Year Prior Year

Revenue

$3,916

$0

COGS

$87,773

$0

Tax

$0

$0

 

 

Net Income

$-3,400,805

$-2,726,024

Summary Balance Sheet

Most Recent Year Prior Year

Cash

$670,810

$2,478,413

Accounts Receivable

$0

$0

Total Assets

$3,751,434

$4,871,422

Short-Term Debt

$2,500,069

$1,057,845

Long-Term Debt

$149,676

$568,004

Total Liabilities

$2,649,745

$1,625,849

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Ratings Kingscrowd Startup Rating Methodology Article

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Analyst Report Analyst Report Methodology Article

LUUM’s disruptive robotic lash extension technology is far more efficient than traditional lash extension services. But being a first mover isn't always an advantage.

Company Funding & Growth

Funding history

Total Prior Capital Raised
$8,082,253
VC Backed?
Yes
Close Date Platform Valuation Total Raised Security Type Status Reg Type
04/26/2023 DealMaker Securities $48,037,119 $0 Equity - Common Not Funded RegCF
03/10/2022 StartEngine $23,216,971 $699,006 Equity - Common Funded RegCF
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Growth Charts

Revenue History

Note: Revenue data points reflect the latest of either the most recent fiscal year's financials, or updated revenues directly from the founder, at each raise's close date.

Valuation History

Price per Share History

Note: Share prices shown in earlier rounds may not be indicative of any stock splits.

Employee History

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Add to portfolio
LUUM on Dealmaker Securities 2022
Platform: DealMaker Securities
Security Type: Equity - Common
Valuation: $48,037,119
Price per Share: $1.10

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Follow LUUM on Dealmaker Securities 2022

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Warning: according to the close date for this deal, LUUM may no longer be accepting investments.

LUUM Deal Report

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  • Detailed price, market, team, differentiators, performance, and risk ratings
  • Whether LUUM is undervalued or overvalued
  • Scores on the founding team and key personnel's background and expertise
  • Our deep-dive analyst report reviewing the deal's investment potential and bullish vs. bearish outlook

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