About this raise
LUUM, with a valuation of $48.03 million, is raising funds on Dealmaker Securities. The company has developed a patented AI-based technology that will help beauty service providers to apply lash extensions in minutes. The technology will enable three times faster application of lash extensions compared to manual application. LUUM has already partnered with a top cosmetics brand and is in the prototype phase. Lynn Heublein, Nathan Harding, Joanne Chen, and Kurt Amundson founded LUUM in June 2017. The current crowdfunding campaign has a minimum target of $50,000.50 and a maximum target of $4,290,000. The campaign proceeds will be used for research and development, development and construction of test systems, salaries, advertising, rent, utilities, and debt servicing.
Investment Overview
Not Funded: $0
Deal Terms
Total Commitments
- Platform
- DealMaker Securities
- Start Date
- 07/13/2022
- Close Date
- 04/26/2023
$50,001
$4,290,000
$990
Equity - Common
Growth Stage
RegCF
$1.10
$48,037,119
Company & Team
Company
- Year Founded
- 2017
- Industry
- Beauty & Personal Care
- Tech Sector
- Distribution Model
- B2B2C
- Margin
- Medium
- Capital Intensity
- High
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LUUM’s disruptive robotic lash extension technology is far more efficient than traditional lash extension services. But being a first mover isn't always an advantage.
Company Funding & Growth
Funding history
- Total Prior Capital Raised
- $8,082,253
- VC Backed?
- Yes
| Close Date | Platform | Valuation | Total Raised | Security Type | Status | Reg Type |
|---|---|---|---|---|---|---|
| 04/26/2023 | DealMaker Securities | $48,037,119 | $0 | Equity - Common | Not Funded | RegCF |
| 03/10/2022 | StartEngine | $23,216,971 | $699,006 | Equity - Common | Funded | RegCF |
Growth Charts
Revenue History
Note: Revenue data points reflect the latest of either the most recent fiscal year's financials, or updated revenues directly from the founder, at each raise's close date.
Valuation History
Price per Share History
Note: Share prices shown in earlier rounds may not be indicative of any stock splits.