Growth Stage

Stunning Lashes, Surprisingly Fast

Stunning Lashes, Surprisingly Fast


Raised to Date: Raised: $0

Total Commitments ($USD)


Dealmaker Securities

Start Date


Close Date


Min. Goal
Max. Goal
Min. Investment


Security Type

Equity - Common



SEC Filing Type

RegCF    Open SEC Filing

Price Per Share


Pre-Money Valuation


Rolling Commitments ($USD)

Not Funded
Reporting Date


Days Remaining
Not Funded
% of Min. Goal
Not Funded
% of Max. Goal
Not Funded
Likelihood of Max
Not Funded
Avg. Daily Raise


Not Funded
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Year Founded



Beauty & Personal Care

Tech Sector


Distribution Model




Capital Intensity



Oakland, California

Business Type


LUUM, with a valuation of $48.03 million, is raising funds on Dealmaker Securities. The company has developed a patented AI-based technology that will help beauty service providers to apply lash extensions in minutes. The technology will enable three times faster application of lash extensions compared to manual application. LUUM has already partnered with a top cosmetics brand and is in the prototype phase. Lynn Heublein, Nathan Harding, Joanne Chen, and Kurt Amundson founded LUUM in June 2017. The current crowdfunding campaign has a minimum target of $50,000.50 and a maximum target of $4,290,000. The campaign proceeds will be used for research and development, development and construction of test systems, salaries, advertising, rent, utilities, and debt servicing.

Summary Profit and Loss Statement

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Net Income



Summary Balance Sheet

Most Recent Year Prior Year




Accounts Receivable



Total Assets



Short-Term Debt



Long-Term Debt



Total Liabilities



Financials as of: 07/12/2022
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Raise History

Offering Name Close Date Platform Valuation/Cap Total Raised Security Type Status Reg Type
LUUM 04/25/2023 Dealmaker Securities $48,037,119 $0 Equity - Common Not Funded RegCF
LUUM 03/09/2022 StartEngine $23,216,971 $699,006 Equity - Common Funded RegCF
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LUUM’s disruptive robotic lash extension technology is far more efficient than traditional lash extension services. But being a first mover isn’t always an advantage.

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LUUM on Dealmaker Securities 2022
Platform: Dealmaker Securities
Security Type: Equity - Common
Valuation: $48,037,119
Price per Share: $1.10

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Follow LUUM on Dealmaker Securities 2022

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Warning: according to the close date for this deal, LUUM may no longer be accepting investments.

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