Growth Stage

Stunning Lashes, Surprisingly Fast



Dealmaker Securities

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Close Date


Min. Goal


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Min. Investment


Security Type

Equity - Common



SEC Filing Type

RegCF    Open SEC Filing

Price Per Share


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Year Founded



Beauty & Personal Care

Tech Sector


Distribution Model




Capital Intensity



Oakland, California

Business Type


LUUM, with a valuation of $48.03 million, is raising funds on Dealmaker Securities. The company has developed a patented AI-based technology that will help beauty service providers to apply lash extensions in minutes. The technology will enable three times faster application of lash extensions compared to manual application. LUUM has already partnered with a top cosmetics brand and is in the prototype phase. Lynn Heublein, Nathan Harding, Joanne Chen, and Kurt Amundson founded LUUM in June 2017. The current crowdfunding campaign has a minimum target of $50,000.50 and a maximum target of $4,290,000. The campaign proceeds will be used for research and development, development and construction of test systems, salaries, advertising, rent, utilities, and debt servicing.

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Financials as of: 07/13/2022
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Raise History

Offering Name Close Date Platform Valuation/Cap Total Raised Security Type Status Reg Type
LUUM 07/11/2023 Dealmaker Securities $48,037,119 $0 Equity - Common Active RegCF
LUUM 03/10/2022 StartEngine $23,216,971 $699,006 Equity - Common Funded RegCF
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Ratings KingsCrowd Startup Rating Methodology Article

Analyst Report Analyst Report Methodology Article

LUUM’s disruptive robotic lash extension technology is far more efficient than traditional lash extension services. But being a first mover isn’t always an advantage.

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LUUM on Dealmaker Securities 2022
Platform: Dealmaker Securities
Security Type: Equity - Common
Valuation: $48,037,119

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