MAGFAST
MAGFAST, with a valuation of $41.8 million, is raising funds on NetCapital. The electronics company designs and manufactures premium magnetic charging products that are changing charging for good. MAGFAST chargers charge wirelessly and support every device from every brand. MAGFAST test launched in 2017 and generated pre-orders worth $600,000 in the first 24 hours. The product portfolio currently includes MAGFAST Lux, MAGFAST Life, MAGFAST Extreme, MAGFAST Air, and MAGFAST Heathrow. Seymour Segnit and Amy Rau Segnit founded MAGFAST in October 2017. The current crowdfunding campaign has a minimum target of $10,013.95 and a maximum target of $3.6 million. The campaign proceeds will be used for research and development, general and administrative expenses, tooling, manufacturing, materials, and product certification.
Investment Overview
Raised: $557,343
Deal Terms
Company & Team
Company
- Year Founded
- 2017
- Industry
- Consumer Products, Goods & Services
- Tech Sector
- Distribution Model
- B2C
- Margin
- Low
- Capital Intensity
- High
Financials
- Revenue +148% YoY
- $2,639,314
- Monthly Burn
- $302,888
-
Runway
- 4.2 months
- Gross Margin
- 36%
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Synopsis
MAGFAST is a direct-to-consumer electronics company based in New York that designs and manufactures a range of premium magnetic charging products. These products are designed to charge wirelessly and support devices from all major brands. The company primarily targets consumers who use multiple electronic devices and seek efficient and convenient charging solutions. MAGFAST operates under its own name and has developed a product portfolio that includes MAGFAST Lux, MAGFAST Life, MAGFAST Extreme, MAGFAST Air, and MAGFAST Heathrow.
The problem MAGFAST addresses is the inconvenience and clutter associated with traditional charging methods. Many consumers experience frustration with tangled cords, lost chargers, and the need for multiple chargers for different devices. These issues can lead to inefficiencies and a cluttered workspace or home environment.
MAGFAST offers a solution with its line of magnetic chargers that snap together seamlessly and charge wirelessly. This system reduces clutter by eliminating the need for multiple cords and chargers, providing a streamlined charging experience. Each charger is designed to work independently or as part of an integrated system, offering flexibility and convenience for users. This approach allows users to maintain a tidy and organized space while ensuring their devices are always charged and ready for use.
In everyday scenarios, consumers often find themselves searching for the right charger for their phone, tablet, or other devices, which can be time-consuming and frustrating. MAGFAST's system simplifies this process by providing a single solution that can handle multiple devices. Whether at home, in the office, or on the go, users can rely on MAGFAST to meet their charging needs efficiently and effectively.
Price
MAGFAST is offering Common Equity in its current fundraising round. The pre-money valuation is set at $41.8 million, with a price per share of $15.77. This valuation places the company's revenue multiple at approximately 15.8x, which is relatively high for the consumer products sector, indicating that the investment terms might be less favorable compared to industry norms.
Investing in common equity provides shareholders with voting rights and potential dividends, but it typically comes without the preferential treatment that preferred equity investors receive in terms of liquidation preferences. This can impact the return potential if the company faces financial difficulties or liquidation events.
The exit potential for a company like MAGFAST, operating within the consumer electronics market, is influenced by its ability to capture significant market share and achieve substantial revenue growth. For investors to realize a 10X return, MAGFAST would need to reach a post-exit valuation of approximately $418 million, assuming no dilution. Achieving this would likely require the company to expand its product line, increase sales volume significantly, and possibly enter new markets.
Market
The U.S. wireless charging market, valued at approximately $1.85 billion, is experiencing a robust growth rate of 23.1%. This growth is driven by several key market trends, including the increasing proliferation of electronic devices that require efficient charging solutions, the rising consumer preference for convenience and clutter-free environments, and advancements in wireless technology that enhance charging speeds and efficiency.
MAGFAST is well-positioned to capitalize on these trends as its product line addresses the demand for seamless, wireless charging solutions that reduce cable dependency and offer flexibility for charging multiple devices. The company's products can appeal to a broad segment of the market, particularly tech-savvy consumers who value aesthetics and practicality in their electronics accessories. However, the premium nature of MAGFAST's products may limit its appeal to price-sensitive consumers, positioning its primary target within a more affluent demographic that prioritizes quality and design over cost.
The growth of the wireless charging market presents significant opportunities for MAGFAST to expand its customer base and increase its market penetration. However, the competitive landscape, with numerous established players and new entrants, could impact the company's growth if it fails to maintain its competitive edge through innovation and effective marketing strategies. Successfully navigating these market dynamics will be crucial for MAGFAST to leverage its product offerings and capture a larger share of the expanding market.
Team
MAGFAST is led by a dedicated team with relevant industry experience, spearheaded by CEO Seymour Segnit. With 12 years of experience in the electronics sector, Segnit brings a wealth of knowledge and leadership skills crucial for steering the company towards its growth objectives. His full-time commitment to MAGFAST underscores his focus on advancing the company's strategic vision and operational execution.
Amy Segnit, serving as the Secretary, complements the leadership team with 8 years of experience in the industry. Her managerial skills and understanding of the operational dynamics are vital for the smooth functioning of the company's administrative and strategic initiatives.
The team's collective experience is well-aligned with MAGFAST's goals of expanding its market presence and enhancing product offerings. Their expertise in electronics and consumer products is instrumental in navigating the competitive landscape and driving innovation in wireless charging solutions.
While the current team possesses strong industry knowledge and leadership capabilities, there may be gaps in areas such as marketing and international expansion strategies. Addressing these gaps by bringing in additional expertise could be critical for achieving future milestones and scaling the company's operations effectively.
Differentiation
MAGFAST operates in a highly competitive wireless charging market, with notable competitors including Anker Innovations and Belkin International. Anker is recognized for its wide range of affordable charging products, emphasizing functionality and value. Belkin, on the other hand, offers a premium line of charging solutions, similar to MAGFAST, and is known for its strong brand presence and partnerships with major tech companies.
Compared to these competitors, MAGFAST positions itself as a provider of premium, design-focused charging solutions. The company's products are priced at a higher tier, reflecting their emphasis on quality and aesthetic appeal. While Anker focuses on affordability and Belkin leverages brand strength, MAGFAST differentiates itself through its magnetic, modular charging system that offers versatility and seamless integration across multiple devices.
The primary customer demographic for MAGFAST includes tech-savvy individuals who prioritize design and functionality in their electronic accessories. This group often includes professionals and early adopters of technology who are willing to invest in higher-priced products for enhanced user experience. These customers value the convenience and efficiency offered by MAGFAST's wireless charging solutions, aligning with their lifestyle and technological preferences.
MAGFAST's differentiation lies in its unique product design and the ability to integrate multiple charging functions into a cohesive system. This approach caters to consumers seeking efficient and aesthetically pleasing charging solutions, setting MAGFAST apart from competitors that may focus primarily on price or brand partnerships.
Performance
MAGFAST has demonstrated substantial growth in its recent financial performance. The company's annual revenue increased from $1.06 million to $2.64 million, representing a year-over-year growth rate of approximately 148%. This significant increase in revenue indicates a strong market acceptance of its wireless charging products.
Despite the revenue growth, MAGFAST reported a net income loss of $3.63 million for the most recent fiscal year. This loss highlights the company's ongoing investment in product development, marketing, and scaling operations. Managing these expenses while striving for profitability remains a critical challenge for the company.
The company's monthly burn rate is approximately $303k. This figure underscores the importance of efficient cash management to sustain operations and support growth initiatives. As of the most recent fiscal year-end, MAGFAST had cash and cash equivalents amounting to $1.27 million. This cash reserve provides some runway but necessitates careful financial planning to ensure sufficient funding for future operations and strategic goals.
Risk
Investing in MAGFAST presents several specific risks that potential investors need to consider carefully. One of the primary concerns is the company's high revenue multiple of approximately 15.8x, which suggests that the company is currently valued at a premium relative to its revenue. This high valuation multiple could imply that the company is overvalued, posing a risk if future growth does not meet market expectations.
The electronics market in which MAGFAST operates is highly competitive, with numerous established brands and new entrants continuously introducing innovative products. This competitive landscape could pose challenges for MAGFAST in terms of differentiating its products and maintaining its market position. The company's ability to continue its growth trajectory amidst such competition is a potential risk factor.
Additionally, MAGFAST has reported a net income loss in the most recent fiscal year, highlighting the financial challenges the company faces as it scales. Sustaining operations and achieving profitability will require careful financial management and successful execution of its business strategy. The company's cash reserves and burn rate are crucial factors that could impact its runway and ability to fund ongoing operations, posing a financial risk.
Bullish Outlook
MAGFAST presents several positive factors that contribute to a bullish outlook. The U.S. wireless charging market, valued at $1.85 billion and growing at 23.1%, offers substantial opportunities for expansion. MAGFAST's product line, characterized by its unique magnetic, modular design, provides a competitive advantage by offering seamless integration and convenience for users. This differentiation positions the company well to capture a significant share of the market, particularly among tech-savvy consumers who value design and efficiency.
Growth drivers for MAGFAST include leveraging emerging trends in wireless technology and the increasing consumer demand for clutter-free charging solutions. The company's expansion plans may involve targeting new markets and enhancing its product lineup to meet diverse consumer needs, thereby broadening its appeal and market reach.
Financially, MAGFAST has demonstrated strong revenue growth, increasing from $1.06 million to $2.64 million, signifying high market acceptance of its products. This growth trajectory, if sustained, indicates the potential for improved financial health and profitability in the future. While the company faces a substantial monthly burn rate, its ability to secure funding and manage cash flow effectively will be crucial in supporting continued growth and operational stability.
Bearish Outlook
MAGFAST faces several challenges contributing to a bearish outlook. The competitive landscape in the wireless charging market is intense, with established players like Anker and Belkin offering products at various price points. MAGFAST's premium pricing could limit its market appeal, especially among price-sensitive consumers, reducing its potential customer base.
The company's high valuation multiple of 15.8x suggests potential overvaluation, posing risks if growth does not align with investor expectations. This high multiple may indicate that the market has already priced in significant future growth, leaving little room for error in execution.
Financially, MAGFAST contends with a substantial monthly burn rate of $303k, which could strain its cash reserves and limit its ability to invest in growth opportunities. The net income loss indicates an ongoing struggle to achieve profitability, challenging the company's financial sustainability in the long term.
Executive Summary
MAGFAST is a consumer electronics company specializing in premium magnetic wireless charging solutions. Its core customers are tech-savvy individuals who value convenience and design in their electronic accessories. The company offers Common Equity at a pre-money valuation of $41.8 million, with a high revenue multiple of 15.8x, reflecting a premium valuation. Despite a notable revenue increase from $1.06 million to $2.64 million, MAGFAST faces financial challenges with a net income loss of $3.63 million and a monthly burn rate of $303k, highlighting the need for careful financial management.
The U.S. wireless charging market, valued at $1.85 billion and growing at 23.1%, provides a significant opportunity for MAGFAST. The company's products cater to a broad segment of the market but may primarily appeal to a more affluent demographic due to their premium pricing. MAGFAST differentiates itself through its modular, magnetic charging system, setting it apart from competitors like Anker and Belkin, which focus on affordability and brand partnerships, respectively.
The bullish outlook for MAGFAST is supported by strong market growth and consumer demand for wireless charging solutions. The company's unique product design and market positioning offer potential for significant expansion. Conversely, the bearish outlook highlights the financial challenges and competitive pressures that could inhibit growth. The high valuation multiple suggests that investors are betting on substantial future growth, which may not materialize if the company struggles to maintain its competitive edge.
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Company Funding & Growth
Funding history
- Total Prior Capital Raised
- $7,449,864
- VC Backed?
- Yes
Close Date | Platform | Valuation | Total Raised | Security Type | Status | Reg Type |
---|---|---|---|---|---|---|
04/30/2025 | Netcapital | $41,801,460 | $557,343 | Equity - Common | Active | RegCF |
05/17/2024 | Netcapital | $40,254,171 | $1,310,739 | Equity - Common | Funded | RegCF |
05/01/2023 | Netcapital | $37,199,555 | $1,546,212 | Equity - Common | Funded | RegCF |
04/29/2022 | Netcapital | $30,003,172 | $4,775,286 | Equity - Common | Funded | RegCF |
12/17/2020 | Netcapital | $20,000,000 | $1,055,250 | Equity - Common | Funded | RegCF |
Growth Charts
Revenue History
Note: Revenue data points reflect the latest of either the most recent fiscal year's financials, or updated revenues directly from the founder, at each raise's close date.
Valuation History
Price per Share History
Note: Share prices shown in earlier rounds may not be indicative of any stock splits.