Growth Stage

Fitness Technology Reimagined

Fitness Technology Reimagined


Raised to Date: Raised: $148,212

Total Commitments ($USD)



Start Date


Close Date


Min. Goal
Max. Goal
Min. Investment


Security Type

Equity - Common



SEC Filing Type

RegCF    Open SEC Filing

Price Per Share


Pre-Money Valuation


Rolling Commitments ($USD)



Reporting Date


Days Remaining


% of Min. Goal


% of Max. Goal


Likelihood of Max
Avg. Daily Raise


# of Investors


Create a free account today to gain access to KingsCrowd analytics.
Year Founded



Fitness & Wellness

Tech Sector


Distribution Model




Capital Intensity




Business Type


MAXPRO, with a valuation of $40 million, is raising funds on StartEngine. The company has developed an innovative fitness solution that connects a portable cable gym with a digital platform. MAXPRO’s lightweight equipment and digital coaching make fitness and good health fun and accessible. The company has over 25,000 customers in 56 countries and has generated more than $25 million in revenue. Nezar Abu-Akeel founded MAXPRO in June 2023. The current crowdfunding campaign has a minimum target of $15,000 and a maximum target of $1.24 million. The campaign proceeds will be used for advertising and marketing, research and development, compensation, and working capital.

Summary Profit and Loss Statement

FY 2022 FY 2021












Net Income



Summary Balance Sheet

FY 2022 FY 2021




Accounts Receivable



Total Assets



Short-Term Debt



Long-Term Debt



Total Liabilities



Financials as of: 07/26/2023
Create a free account today to gain access to KingsCrowd analytics.

Upgrade to gain access

Pay Monthly
Annually (Save 17%)


$25 /month
billed annually
Free portfolio tracking, data-driven ratings, AI analysis and reports
Plan Includes:
Everything in Free, plus
Company specific KingsCrowd ratings and analyst reports
Deal explorer and side-by-side comparison
Startup exit and failure tracking
Startup market filters and historical industry data
Advanced company search ( with ratings)
Get Edge Annual
Already a member? Log in here.

Ratings KingsCrowd Startup Rating Methodology Article

Blurred Ratings Bars Blurred Ratings Bars

Analyst Report



MAXPRO is a fitness and wellness company that has developed an innovative fitness solution, combining a portable cable gym with a feature-rich digital platform. With a focus on making fitness accessible and enjoyable, MAXPRO's lightweight equipment and digital coaching have attracted over 25,000 customers in 56 countries. The company has generated impressive revenue of over $25 million since its launch in 2020.

MAXPRO's unique offering has garnered attention from notable investors, including Mark Cuban and Shaquille O'Neal, who have joined as partial owners. The current crowdfunding campaign on StartEngine aims to raise funds for various purposes, including advertising and marketing, research and development, compensation, and working capital. This funding will support MAXPRO's growth and expansion as it seeks to develop its product line further and reach a broader user base.

With a strong foundation and a solid customer base, MAXPRO is well-positioned to capitalize on the growing demand for home fitness equipment in the US market. The company's combination of innovative technology and personalized fitness solutions sets it apart, making it an attractive investment opportunity for individuals looking to support the future of fitness technology.

Next Section: Price


MAXPRO is raising funds on StartEngine at a $40 million valuation. With $7.7 million in revenue for the most recent fiscal year, the income multiple stands at 5.2. At $40 million, investors at this round are getting in at a very reasonable price compared to demonstrated traction. Compared to the online private markets at large, MAXPRO is undervalued.

Next Section: Market


The fitness industry has grown significantly over the past decade, particularly in the home fitness equipment sector. The convenience of working out at home, combined with the ability to customize and personalize fitness routines, has made home fitness equipment increasingly popular. This popularity has been further accelerated by the COVID-19 pandemic, which has led many people to seek workout solutions that don't require a gym membership or leave their homes. Altogether, the US Home Fitness Equipment market is valued at approximately $4.8 billion.

However, the home fitness equipment sector has challenges. Economic uncertainty can significantly impact discretionary spending, including home fitness equipment. COVID vaccinations have also led people back to traditional gyms. The need for home workout equipment is not as strong as during the pandemic.

In conclusion, the pandemic hugely impacted the market at large (both positively and negatively). Still, MAXPRO has shown strong revenue numbers in the years since the height of COVID despite people returning to gyms. The market will likely continue to grow but will not explode soon.

Next Section: Team


MAXPRO is led by CEO Nezar Akeel, a former automotive engineer. Though he has little to no direct industry experience, Akeel has demonstrated his ability to run and scale a company, as evident by the traction thus far. The team is still very lean, with five members. Despite being small, the group brings a range of complementary skillsets, including marketing and financial acumen. Keeping the team small has kept the burn down while not compromising the ability to execute.

Next Section: Differentiation


MAXPRO stands out in the fitness and wellness industry with its innovative fitness solution combining a portable cable gym and a feature-rich digital platform. Regarding direct competitors, MAXPRO faces competition from companies such as Tonal, EVO Gym, Unitree, and Motion Space. There are very few offerings that have the portability of the MAXPRO machine, though MAXPRO is on the more expensive end of the spectrum, at $1,199 for the compact cable machine. The machine does tend to go on sale and is available on Amazon for $749.

MAXPRO's product offering and solution have resonated with users, as evidenced by its large customer base of over 25,000 customers in 56 countries. The company's lightweight equipment and digital coaching make fitness and good health accessible and enjoyable for users. MAXPRO's focus on providing a seamless and connected fitness experience sets it apart from its competitors.

Overall, MAXPRO's disruptive and innovative approach to the fitness and wellness industry, its significant traction, customer base, and industry recognition position it as a strong player in the market. With its unique combination of a portable cable gym and a digital platform, MAXPRO is well-positioned for growth and success in the addressable market of US home fitness equipment.

Next Section: Performance


MAXPRO has achieved significant milestones and demonstrated strong traction in the fitness and wellness industry. With over $25 million in lifetime revenue, MAXPRO has established itself as a strong player in the market. The company has received recognition and awards for its innovative fitness solution, including the CES 2020 Innovation Award, Runner's World Editors Choice, and Centrepolis Accelerator's Best Connected Hardware Company. MAXPRO was also featured on the ABC Network's Shark Tank, where it received offers from two investors and ultimately secured a deal with Mark Cuban.

MAXPRO has formed major partnerships with notable names such as Shaquille O'Neal, ABG, LG, and BrandXR. These partnerships provide MAXPRO with valuable support and opportunities for growth. The company has also secured distribution through Showfields and is available on Amazon, expanding its reach and accessibility to customers.

While MAXPRO has generated impressive revenue, it is important to note that the company experienced a revenue decline of 14.4% in the most recent fiscal year. This is likely due to the spike in interest in home gym equipment during the pandemic. Some decline is expected, but MAXPRO has still seen impressive revenue numbers as athletes return to the gym.

Next Section: Risk


While MAXPRO presents an attractive investment opportunity in the growing home fitness equipment market, several risks should be considered. One of the main risks is the competitive landscape. MAXPRO faces indirect competition from traditional gyms and cable machines. Additionally, direct competitors like Tonal, EVO Gym, Unitree, and Motion Space offer similar connected fitness solutions. There is also no shortage of fitness and workout apps on the market that MAXPRO will have to compete with.

Another risk factor to consider is the revenue decline. The company saw a decrease in annual revenue of around 14% over the last two fiscal years, likely reflecting the pandemic bump in home fitness equipment. MAXPRO must address this decline and implement strategies to regain momentum and drive revenue growth to sustain its business and attract new investors.

Overall, while MAXPRO has a compelling product and significant market potential, investors should carefully consider the competitive landscape and revenue decline before making an investment decision.

Next Section: Bullish Outlook

Bullish Outlook

MAXPRO has shown impressive growth and success in the fitness and wellness industry. The company's innovative fitness solution, which combines a portable cable gym with a digital platform, has resonated with customers worldwide. MAXPRO's lightweight equipment and digital coaching make fitness accessible and enjoyable for users of all levels.

With over 25,000 customers in 56 countries, MAXPRO has generated more than $25 million in revenue since its launch in 2020. The company's ability to attract a large customer base and generate significant revenue demonstrates the strong demand for its product offering. MAXPRO has also secured notable investors, including Mark Cuban and Shaquille O'Neal, further validating its potential for success.

The company's focus on combining physical fitness equipment with digital technology sets it apart. MAXPRO's unique value proposition and innovative approach position it for further growth and expansion. The company's lightweight and portable equipment makes it convenient for users to engage in fitness activities anytime, anywhere. With a valuation of $40 million, MAXPRO priced well for investors in this round and has plenty of room to grow.

In summary, MAXPRO's innovative fitness solution, strong revenue generation, global customer base, low valuation, and notable investors create a bullish outlook for the company.

Next Section: Bearish Outlook

Bearish Outlook

While MAXPRO has achieved some revenue and customer acquisition success, there are concerns about its growth trajectory and competitive positioning in the fitness industry. The company generated $7.7 million in revenue for the last fiscal year, down 14.4% from the prior fiscal year. This indicates a potential slowdown in customer demand or market saturation. Additionally, MAXPRO faces competition from well-established players in the industry, including Tonal, EVO Gym, Unitree, and Motion Space. These competitors have already established their presence and may have stronger brand recognition and customer loyalty.

While the company has secured partnerships and celebrity endorsements, including Shaquille O'Neal as a partial owner, it is important to note that the fitness industry is highly competitive and continuously evolving. MAXPRO's innovative fitness solution may face challenges in gaining widespread adoption and retaining customers in the long term.

Another concern is MAXPRO's negative net income of -$673,967. Despite its revenue generation, the company has yet to achieve profitability. This raises questions about its financial sustainability and ability to generate positive cash flow in the future. Additionally, MAXPRO's burn rate of $56,163.92 per month indicates ongoing expenses that may not be sustainable without significant revenue growth or additional funding.

In summary, while MAXPRO has shown promise with its innovative fitness solution and revenue generation, there are concerns about its growth rate, competitive landscape, and financial sustainability. Investors should carefully evaluate these factors before considering an investment in the company.

Next Section: Executive Summary

Executive Summary

MAXPRO is an innovative fitness company that has developed a portable cable gym connected to a digital platform. With over 25,000 customers in 56 countries and generating more than $25 million in revenue, MAXPRO has demonstrated strong traction in the market. The company has received notable recognition, including being featured on ABC Network's Shark Tank and receiving offers from investors such as Mark Cuban. MAXPRO has also secured partnerships with prominent names like Shaquille O'Neal, ABG, LG, and BrandXR, further enhancing its credibility and reach. The company's valuation of $40 million seems reasonable, considering its revenue multiple of 5.20 and the notable investors it has attracted.

That said, MAXPRO's revenue declined 14.4% for the most recent fiscal year, likely due to the pandemic ending and gym-goers returning to in-person training. The fitness industry is also highly competitive, with direct competitors like Tonal, EVO Gym, Unitree, and Motion Space and indirect competitors like traditional gyms and cable machines. However, MAXPRO's unique offering of a portable cable gym and digital coaching sets it apart. The company's lightweight equipment and personalized approach cater to the convenience and customization trends in the industry.


The AI-enhanced analyst reports ("AI reports") provided by KingsCrowd are experimental in nature and may exhibit certain limitations and uncertainties. These reports are generated in part or in whole by artificial intelligence algorithms, which have the potential to hallucinate (e.g. generate fictitious information), interpret data incorrectly, omit information, or reference sources of data that may contain inaccuracies.

While we strive to provide reliable and accurate information, it is essential to understand that the AI reports should not be solely relied upon as the basis for making investment decisions. We strongly advise all users to exercise caution, conduct thorough due diligence, and verify data and facts independently before making any investment decisions.

The AI reports are intended to serve as one of the tools in your investment research process, offering additional insights and perspectives, and exposing more of our dataset to customers by transforming that data into natural language. They should be used in conjunction with other sources of information and professional judgment. KingsCrowd does not assume any liability for the accuracy, completeness, or reliability of the AI reports or any investment decisions made based on them.

Investing in startups and early-stage companies involves inherent risks, and it is essential to consult with qualified professionals and seek independent financial advice before making any investment decisions.

By accessing and using the AI reports, you acknowledge and accept the experimental nature of this feature and agree to use it at your own risk.

Please note that this disclaimer may be subject to updates and revisions as we continue to enhance our AI algorithms and improve the accuracy and reliability of the generated reports.

Founders: enhance your startup's credibility on KingsCrowd. Create an account to claim this raise page.

Create your first portfolio

Create your own startup investment portfolio on KingsCrowd.

Track all of your startup investments in one place using our state-of-the-art portfolio tracker tools. To begin, create your first portfolio below.

Add to portfolio
MAXPRO on StartEngine 2023
Platform: StartEngine
Security Type: Equity - Common
Valuation: $40,000,000
Price per Share: $1.00

Follow company

Follow MAXPRO on StartEngine 2023

Buy MAXPRO's Deal Report

MAXPRO Deal Report

Get KingsCrowd’s comprehensive report on MAXPRO including:

  • How our proprietary algorithm rates their current capital raise (1-5 stars)
  • Detailed price, market, team, differentiators, performance, and risk ratings
  • Whether MAXPRO is undervalued or overvalued
  • Scores on the founding team and key personnel's background and expertise
  • Our deep-dive analyst report reviewing the deal's investment potential and bullish vs. bearish outlook

Buy the MAXPRO deal report for only $10!

Email address:
Looking to buy more than one deal report? Get unlimited reports by upgrading to Edge