Meat N’ Bone
Meat N’ Bone, with a valuation of $33 million, is raising funds on StartEngine. It is an omnichannel purveyor delivering premium proteins and gourmet to customers’ doorsteps. Meat N’ Bone works on a proprietary forecasting model to deliver fresh and diverse products through local delivery, nationwide shipping, and its boutiques. The business has maintained strong customer loyalty with an NPS of 76 and has generated $36 million in revenue to date. Luis Mata and Gabriel Llaurado founded Meat N’ Bone in September 2022. The current crowdfunding campaign has a minimum target of $14,998.50 and a maximum target of $1.23 million. The campaign proceeds will be used for research and development, inventory, company employment, and working capital.
Investment Overview
Raised: $204,471
Deal Terms
Company & Team
Company
- Year Founded
- 2022
- Industry
- Food, Beverage, & Restaurants
- Tech Sector
- Distribution Model
- B2B/B2C
- Margin
- Medium
- Capital Intensity
- High
Financials
- Revenue +7% YoY
- $10,640,141
- Monthly Burn
- $48,603
-
Runway
- 4.1 months
- Gross Margin
- 48%
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Synopsis
Meat N’ Bone is a company that specializes in delivering premium proteins and gourmet products directly to consumers. Operating as an omnichannel purveyor, it provides high-quality meats through local delivery, nationwide shipping, and its boutique stores. The company primarily serves customers in major U.S. markets, including Florida, Texas, New York, and California, focusing on individuals seeking quality and consistency in their protein purchases.
The problem Meat N’ Bone addresses is the challenge consumers face in accessing high-quality, fresh meats with consistent standards. Many traditional options, such as grocery stores, may not always offer the diverse selection or guarantee the freshness that discerning customers desire. This can lead to dissatisfaction among consumers who prioritize quality in their food choices.
Meat N’ Bone's solution is a proprietary forecasting model that ensures the delivery of fresh and diverse meat products. The company leverages a combination of local delivery, nationwide shipping, and boutique outlets to make premium proteins accessible to a broader audience. This model supports the company's goal of maintaining a high level of customer satisfaction, as evidenced by a Net Promoter Score (NPS) of 76.
Price
Meat N’ Bone is offering Common Equity in its current fundraising round. The company is valued at $33 million with a share price set at $1.65. Investing in common equity provides investors with ownership in the company and the potential for capital gains. However, common equity holders are typically last in line for claims on assets in the event of liquidation, which can pose a risk compared to preferred equity, which often includes dividend preferences and liquidation preferences.
For Meat N’ Bone to deliver a 10X return to investors, the company's valuation would need to grow to approximately $330 million (not accounting for dulution). Achieving this would likely require significant expansion in market penetration and revenue growth. Given the company's current revenue multiple of 3.1x, this suggests that substantial increases in revenue and profitability would be necessary to reach such a valuation. Specifically, the company would need to generate significantly higher annual revenues to justify a higher valuation multiple.
Market
The U.S. Meat, Poultry & Seafood market, where Meat N’ Bone operates, is substantial, valued at approximately $114.6 billion. This market is experiencing a growth rate of 3.6%, driven by increasing consumer demand for high-quality protein sources and a shift toward premium food products. As consumers become more discerning about the quality and sourcing of their food, companies offering premium meat options can benefit from these evolving preferences.
Key market drivers include a growing emphasis on health and wellness, which fuels demand for quality proteins. Additionally, the rise of e-commerce and direct-to-consumer models has made it easier for consumers to access niche and premium products, aligning with Meat N’ Bone's distribution strategy. However, this trend also increases competition, as more companies can enter the market with similar offerings.
Meat N’ Bone targets a niche within the broader meat market, focusing on consumers looking for premium quality and consistent sourcing. While this positions the company to capitalize on specific consumer segments who prioritize quality over price, it may limit its reach compared to mass-market providers targeting a broader audience. The company's success will depend on effectively leveraging its premium positioning and maintaining strong customer loyalty in a competitive landscape.
Team
Meat N’ Bone is led by co-founders Luis Mata and Gabriel Llaurado, who play pivotal roles in steering the company's growth and operations. Luis Mata serves as the CEO, bringing over seven years of relevant industry experience and high-level managerial skills. His leadership is instrumental in driving the strategic vision of the company. Gabriel Llaurado, as the Vice President, Chief Operating Officer, and Chief Marketing Officer, complements this with a strong background in operations and marketing, also backed by seven years of industry experience. His expertise is crucial in optimizing operational efficiencies and expanding market reach.
The team's combined experience and managerial capabilities align well with Meat N’ Bone's goals of expanding its market presence and maintaining high standards of product quality and customer satisfaction. Their dedication to the company's mission is evident in their strategic approach to growth and customer engagement.
While the current team is well-equipped to handle the company's immediate objectives, there may be gaps in areas such as technology and logistics optimization, which could be critical as the company scales. Addressing these gaps through strategic hiring or partnerships could enhance the company's ability to achieve its future milestones effectively.
Differentiation
Meat N’ Bone differentiates itself in the competitive landscape of premium meat delivery services. Notable competitors include Omaha Steaks and Porter Road. Omaha Steaks is a well-established company with a broad product range and extensive distribution network, often offering competitive pricing due to its scale. Porter Road, on the other hand, focuses on high-quality, pasture-raised meats, similar to Meat N’ Bone, but with a strong emphasis on sustainability and sourcing transparency.
In terms of company size, Meat N’ Bone is smaller compared to Omaha Steaks, which has a significant market presence and brand recognition. However, Meat N’ Bone competes closely with Porter Road in terms of product quality, targeting consumers who prioritize premium and ethically sourced meats. Pricing for Meat N’ Bone is positioned at a premium level, reflecting its focus on quality and consistency, similar to Porter Road but potentially higher than Omaha Steaks.
The customer demographics for Meat N’ Bone primarily include health-conscious consumers, food enthusiasts, and individuals who value premium quality and are willing to pay a premium for it. These customers often reside in urban areas with a higher disposable income and a preference for convenience and quality in their food purchases. The company's focus on delivering premium proteins appeals to a niche market segment that prioritizes quality over cost.
Performance
Meat N’ Bone has demonstrated a positive year-over-year revenue growth, reporting $10.6 million in revenue for the most recent fiscal year, up from $9.9 million in the previous year. This represents a growth rate of 7.5%, indicating steady progress in expanding its customer base and market reach.
The company's financial metrics reveal a monthly burn rate of approximately $48.6k, with $200k in cash on hand. These figures highlight the importance of efficient cash management to sustain operations and support ongoing growth strategies. While the company has achieved significant revenue, the current cash reserves suggest a need for careful financial planning to ensure sufficient runway.
Despite the revenue growth, Meat N’ Bone has not yet reached profitability, recording a net loss of $583k for the most recent fiscal year. This underscores the necessity for the company to focus on improving operational efficiencies and cost management to achieve sustainable profitability in the future.
Risk
Meat N’ Bone faces several specific risks that potential investors should consider. A notable risk factor is the company's financial runway. With a reported monthly burn rate of approximately $48.6k and cash on hand of $200k, the company may face liquidity challenges if it does not secure additional funding or significantly increase its revenue streams. Effective cash management and strategic financial planning are critical to sustaining operations and supporting growth initiatives.
The competitive landscape also presents a significant challenge. The market for premium proteins is highly competitive, with numerous established competitors and low barriers to entry. This competition could impact Meat N’ Bone's ability to capture and maintain market share, potentially affecting revenue growth and profitability.
Additionally, the company is not currently profitable, reporting a net income loss of $583k for the most recent fiscal year. While the company has shown revenue growth, achieving and maintaining profitability will be crucial for long-term sustainability. This necessitates a focus on cost management and operational efficiencies as the company seeks to expand its market presence.
Bullish Outlook
The bullish outlook for Meat N’ Bone is supported by several promising factors that could drive the company's future success. The market for premium meats continues to experience steady growth, with increasing consumer demand for high-quality proteins. This presents a significant opportunity for Meat N’ Bone to capitalize on these trends, particularly as consumers increasingly seek convenience and quality in their food purchases.
The company's competitive advantage lies in its proprietary forecasting model, which ensures a consistent supply of fresh, premium products. This approach, coupled with a strong Net Promoter Score of 76, highlights Meat N’ Bone's ability to maintain high levels of customer satisfaction and loyalty, which is crucial in building a sustainable customer base.
Key growth drivers include the potential to expand into new geographic markets and increase market penetration in existing ones. The company’s emphasis on premium quality and direct-to-consumer distribution aligns with emerging consumer preferences, allowing it to effectively leverage these trends for expansion.
Bearish Outlook
The bearish outlook for Meat N’ Bone is shaped by several factors that could impact its growth and financial stability. The highly competitive market for premium meats presents ongoing challenges, with numerous established competitors like Omaha Steaks and Porter Road, which have greater brand recognition and market reach. This competition could limit Meat N’ Bone's ability to capture significant market share, especially given its niche focus on premium products.
Concerns about the company's financial health also contribute to the bearish perspective. The current cash reserves, standing at $200k, coupled with a burn rate of $48.6k per month, suggest a limited financial runway. This necessitates urgent attention to cash management and securing additional funding to sustain operations and support growth initiatives.
Additionally, while the leadership team exhibits relevant industry experience, potential gaps in technology and logistics expertise may hinder scaling efforts. These gaps could affect the company's ability to optimize operations and expand efficiently, posing a risk to achieving future milestones.
Market adoption is another potential inhibitor. The niche focus on premium quality targets a narrower customer base, which may not expand rapidly enough to support aggressive growth targets. Without broader market adoption or diversification of its product offerings, the company may struggle to achieve substantial growth.
Executive Summary
Meat N’ Bone is an omnichannel provider of premium proteins, targeting discerning consumers who prioritize quality and consistency. The company serves customers primarily in urban areas with higher disposable incomes, offering a convenient delivery model that aligns with current consumer trends.
In terms of pricing and performance, Meat N’ Bone is offering common equity at a valuation of $33 million, with a share price of $1.65. The company has shown a revenue growth rate of 7.5%, reaching $10.6 million in the most recent fiscal year. However, it is not yet profitable, with a net loss of $583k, and maintains a monthly burn rate of approximately $48.6k with $200k in cash reserves, indicating a need for careful financial management.
The market for premium meats is valued at $114.6 billion, growing at 3.6%. Meat N’ Bone differentiates itself with a focus on quality and customer loyalty, competing with established players like Omaha Steaks and Porter Road. Its niche targeting of quality-conscious consumers sets it apart, though it limits its reach compared to mass-market competitors.
The bullish outlook for Meat N’ Bone hinges on its ability to capitalize on consumer trends favoring premium products and its strong customer loyalty. Conversely, the bearish outlook highlights the challenges of achieving profitability and navigating a competitive landscape with limited cash reserves.
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Company Funding & Growth
Funding history
- Total Prior Capital Raised
- $0
- VC Backed?
- No
Close Date | Platform | Valuation | Total Raised | Security Type | Status | Reg Type |
---|---|---|---|---|---|---|
02/05/2025 | StartEngine | $33,000,000 | $204,471 | Equity - Common | Active | RegCF |