Mediar

Overview

Raised to Date: Raised: $36,701

Deal Terms

Investment Momentum

Company Profile

Deal Summary

Financials

Total Commitments ($USD)

Platform

Republic

Start Date

12/05/2022

Close Date

02/03/2023

Min. Goal

$25,000

Max. Goal

$1,235,000

Min. Investment

$150

Security Type

SAFE

Series

Seed

Funding Type

RegCF

Valuation Cap

$12,000,000

Discount Rate

0%

Venture Capital Investors:

Social Capital

Rolling Commitments ($USD)

Status

Active

Reporting Date

02/02/2023

Days Remaining

1

% of Min. Goal

147%

% of Max. Goal

3%

Likelihood of Max

Avg. Daily Raise

$622

# of Investors

75

Momentum

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Mediar

Founder Profile

Founder Profile: Gustavo Lemos of Mediar

Location

San Francisco, California

Industry

Business Services, Software, & Applications

Tech Sector

EnterpriseTech

Distribution Model

B2B

Margin

High

Capital Intensity

Low

Business Type

Growth

SEC Filing

Company Website

Mediar, with a valuation of $12 million, is raising funds on Republic. The company has developed a software platform that collects shopper behavior for brands and retailers. The platform connects to security video cameras inside the stores and uses AI to correlate the data with sales tickets, store layout, and promotional activities to generate shopper behavior reports. Mediar reports can then be used by brands and retailers to maximize missed sales opportunities and reduce lost shoppers. Gustavo Lemos founded Mediar in April 2012. The current crowdfunding campaign has a minimum target of $25,000 and a maximum target of $1.24 million. The campaign proceeds will be used for growth and expansion.

Summary Profit and Loss Statement

	Most Recent Year	Prior Year
Revenue	$212,501	$185,900
COGS	$124,549	$148,014
Tax	$4,946	$488
Net Income	$-490,747	$-564,597

Summary Balance Sheet

	Most Recent Year	Prior Year
Cash	$186,265	$6,772
Accounts Receivable	$25,086	$62,849
Total Assets	$287,174	$132,942
Short-Term Debt	$849,505	$989,528
Long-Term Debt	$317,757	$282,073
Total Liabilities	$1,167,262	$1,271,601

Financials as of: 12/05/2022

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Many companies are trying to capitalize on in-store customer behavioral data to keep up with e-commerce popularity. But from what I have seen, it is difficult to accomplish. Unnatural methods of data collection can disrupt shoppers and tamper with the results. 

Sales data can be a decent proxy for understanding customer behavior, but it is not nearly as valuable as understanding the decision making that went into a purchase. Gustavo Lemos, founder of Mediar, classifies this data as “what could have been sold.” Mediar’s artificially intelligent software offers insight into just that by tapping into security footage and collecting shoppers’ behavioral data anonymously. The software is sold directly to brands. Then the brands go to retail partners and request to use the software with existing security camera systems.

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