Growth Stage

In-store shopper behavior data for brands. Maximize missed sales opportunities.

In-store shopper behavior data for brands. Maximize missed sales opportunities.


Raised to Date: Raised: $38,951

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Year Founded



Business Services, Software, & Applications

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San Francisco, California

Business Type


Mediar, with a valuation of $12 million, is raising funds on Republic. The company has developed a software platform that collects shopper behavior for brands and retailers. The platform connects to security video cameras inside the stores and uses AI to correlate the data with sales tickets, store layout, and promotional activities to generate shopper behavior reports. Mediar reports can then be used by brands and retailers to maximize missed sales opportunities and reduce lost shoppers. Gustavo Lemos founded Mediar in April 2012. The current crowdfunding campaign has a minimum target of $25,000 and a maximum target of $1.24 million. The campaign proceeds will be used for growth and expansion.

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Financials as of: 12/04/2022
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Many companies are trying to capitalize on in-store customer behavioral data to keep up with e-commerce popularity. But from what I have seen, it is difficult to accomplish. Unnatural methods of data collection can disrupt shoppers and tamper with the results. 

Sales data can be a decent proxy for understanding customer behavior, but it is not nearly as valuable as understanding the decision making that went into a purchase. Gustavo Lemos, founder of Mediar, classifies this data as “what could have been sold.” Mediar’s artificially intelligent software offers insight into just that by tapping into security footage and collecting shoppers’ behavioral data anonymously. The software is sold directly to brands. Then the brands go to retail partners and request to use the software with existing security camera systems.

Founder Profile

Mediar Co-founder Gustavo Lemos on Maximizing Offline Sales

The ability to target online ads is a huge advantage to e-commerce sales. But observing and quantifying consumer behavior in brick and mortar stores has been notoriously difficult. As a result, there is little data-backed reasoning for why some products sell better than others when placed in certain areas of stores.

Mediar seeks to bring data and artificial intelligence to shopper behavior analysis for physical stores. The company’s software platform integrates with a store’s existing security surveillance system and then collects anonymized shopper behavior data that brands can use to improve their sales. KingsCrowd reached out to Mediar CEO and co-founder Gustavo Lemos to learn about what sets the company apart from competition and how brands can benefit from the software.

Note: This interview was conducted over phone and email. It has been lightly edited for clarity and length.

Read Founder Interview

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Mediar on Republic 2022
Platform: Republic
Security Type: SAFE
Valuation: $12,000,000

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